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Journal : Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat)

Green Marketing SMEs Dalam Menunjang Perekonomian Masyarakat Masyarakat Desa Bongo Dan Desa Doulan Kecamatan Bokat Kab. Buol – Sulawesi Tengah Raflin Hinelo; Idris Yanto Niode
Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Vol 11, No 4 (2022): Jurnal Sibermas (Sinergi Bersama Masyarakat)
Publisher : Univeristas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sibermas.v11i4.14583

Abstract

Bongo Village Doulan Village, Bokat Subdistrict, Buol Regency are categorized as remote because of their hilly and coastal geography. The majority of the population is fishermen and traditional farmers. The spread of MSMEs in the village is very large, but the level of income and welfare remains low because the products sold have no added value, are not diversified and there is no production technology intervention. This is exacerbated by the lack of skilled labor, limited means of production and narrow marketing network. This program aims to increase the income of groups of MSME business actors and craftsmen, mostly women (wives and young women) from farming and fishing families. Gender empowerment is intended so that they contribute to the improvement of the family economy. This can be achieved if the craftsmen have the knowledge and skills to produce products that are tested for quality, are attractive and reach a wide marketing network. The results of the service achievements show that 1). The achievements of the planned program are well completed; 2) The realization of the Fish-Based Home Industry Food Processing (IRT) training program for business actors in both villages with visible and measurable changes in the behavior of business actors in maximizing the production process by paying attention to environmentally friendly concepts.
Co-Authors Abd. Rahman Pakaya Abdulrahim Maruwae Agil Bahsoan Agunta, Tiara Santri Alma Pakiun Ambar Nabiilah Arsjad Andi Juanna Ardiansyah Ardiyansyah Ardiyansyah Armaku , Kholkartya Novianti Asnawi, Melan Angriani Atmanda Mokodompit Boby Rantow Payu Daud, Yolanda Maramis Dewa Ayu Lestari Dewi Indrayani Hamin Diah Anggriani Albert Diva Revansyach Soga Djuba, Irmawaty R. Dungga, Meriyana Fransisca Elvira Akuba Endi Rahman Habi, Putri Delparani Hais Dama Halid Ahmad Hapsawati Taan Herlina Rasjid Husain Ambo Husen Arifin Idham Masri Ishak Idris Yanto Niode Irawati Abdul Irina Popoi Irwan Yantu Isa, Ramlan Amir Jamila H. Rauf Kidamu, Opan Kifli Ahmad Kude, Lurinda A. Lanto Miriatin Amali Lidjali, Andriani H. Lisda L. Asi Luthfiyyah Muhadzdzab Manhia, Ayisah Maya Novrita Dama Meimun Hamzah Melizubaida Mahmud Meyko Panigoro Miranda Puspita Moh. Alaika Nurula Moh. Fadhel Karmoy Mohamad Agus Salim Monoarfa Mohamad Rinaldi Djakaria Musa, Rivai Musa, Rivai Thalib Noval Adriyanus Karim Novita Djafar Nurain Putri Wahab Nurnaningsih Domili Pakaya, Abd Rahman Radia Hafid Radji, Djoko Lesmanan Rahma Mohi Rahmantyo Pambi Refliani Kakilo Rilwins Onggilu Riska Annisa Abdjul Riska Jangko Rizan Machmud Robiyati Podungge Rosman Ilato Roy Hasiru Selvi Selvi Sri Indriyani S. Dai Sudirman Sudirman Syarwani Canon Talani, Novita M. Tasya Kidam Umin Kango Valentina Monoarfa Wahyu Lestari Win, Thinzar Windra Angraini Harun Wirna D. Rahim Wiwin Wiwin, Wiwin Yakob Nina Yulianti Toralawe Yulinda L.Ismail Yunita Gaib Yusrin S. Hasan