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All Journal JIEB : Jurnal Ilmiah Ekonomi Bisnis juremi: jurnal riset ekonomi Jurnal Pengabdian Masyarakat Waradin Media Bina Ilmiah Best Journal of Administration and Management Lead Journal of Economy and Administration Islamic Economics And Finance Journal Jurnal Ilmiah Ekonomi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Rifda Fitrianty
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

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Pengaruh Harga Lokasi Dan Online Customer Review Terhadap Keputusan Pembelian Pada Hart Chicken Exprezz Surabaya Aditya Rizky Sahari; Rifda Fitrianty; M Azizul Khakim; Agung Dwi Nugroho
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6902

Abstract

This test was conducted by researchers with the intention if there is still a correlation regarding price, place and opinions given by consumers based on experience when making a purchase transaction with consumer decisions when making a return transaction at Hart Chicken Exprezz Surabaya. The test was conducted using a quantitative method, namely the multiple linear regression analysis approach. Researchers have created a questionnaire that has been given by all consumers with a total of 97 responses to complete the test data. Finding the number studied during the test, namely by means of units for the Price variable still has a very significant correlation by consumer decisions when making a purchase transaction with a significance of 0.012, location also has results that are still related and significant by consumer decisions when making a purchase transaction with a significant result of 0.024 and the experience of consumers who have provided responses also has a significant influence by consumer decisions when making a purchase transaction with a significant amount of 0.000. Furthermore, the simultaneous test shows that the three variables have a correlation and are significant by consumer decisions when making a purchase transaction, having a calculated F of 252.216 and a significance of 0.000. Then, a retest using a coefficient of determination (R²) of 89.1% revealed that price, location, and online customer reviews had an 89.1% influence on consumer purchasing decisions. This suggests that price, location, and the experiences of consumers who had previously purchased at Hart Chicken Exprezz Surabaya had a positive impact, increasing purchasing decisions.
Co-Authors Adhityawati Kusumawardhani Aditya Rizky Sahari Aferi, Edika Agung Dwi Nugroho Ahmad Mu'di Angky Ayudia Ardena Apriyanto Nugroho Ari Prabowo Aripratiwi, Ratna Anggraini Christina Wulansari Diah Ayu Sanggarwati Dian Anita Nuswantara Dwi Rosdiana Fanny Dwi Puspitasari Kuswandi Lela Kurniawati M Azizul Khakim Margi Dwi Daryanti Masfufatul Khoiriyah Moh Naufal Abror Moh. Fajri Nawang Furyshade Norbertus Purnomolastu Rachmad Hidayat Rini Purnama Julaeka Sri Rahaya SRI RAHAYU Sundjoto Sundjoto, Sundjoto Suryaningtyas Suryaningtyas Taufik Sholeh Yoga Adi Prayogi Yolanda Dewita Sari Zukhrizal Irbani