Claim Missing Document
Check
Articles

Found 19 Documents
Search

PENGARUH POTONGAN HARGA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BODYCARE WARDAH DI UNIVERSITAS ISLAM KADIRI Zalzadila Happy Ardhaneswari; Miftahul Munir; Angga Permana Mahaputra
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 2 No. 1 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v2i1.831

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh potongan harga dan promosi penjualan terhadap keputusan pembelian produk bodycare Wardah di Universitas Islam Kadiri. Permasalahan yang muncul dari hasil pengamatan peneliti berkaitan dengan adanya strategi potongan harga (diskon) dan promosi penjualan dari produk Bodycare yang semakin lama kian menurun tingkat penjualannya. Populasi dalam penelitian ini adalah seluruh warga Univeristas Islam Kadiri. Penarikan sampel menggunakan teknik purposive sampling sehingga diperoleh 126 responden. Metode pengumpulan data yang digunakan adalah kuesioner, wawancara sederhana, dan observasi. Teknik analisis data yang digunakan melalui uji validitas, reliabilitas, uji asumsi klasik, uji regresi linear berganda dan uji hipotesis penelitian. Berdasarkan hsil penelitian diperoleh persamaan regresi linear berganda Y = 3,422 + 0,139X1 + 0,547X2. Berdasarkan hipotesis penelitian diperoleh bahwa : 1) Potongan Harga berpengaruh signifikan secara parsial terhadap keputusan pembelian produk bodycare Wardah di Univeristas Islam Kadiri, terlihat dari nilai signifikan sebesar 0,001 < 0,05 sehingga hipotesis pertama diterima. 2) Promosi Penjualan berpengaruh signifikan secara parsial terhadap keputusan pembelian produk bodycare Wardah di Universitas Islam Kadiri, terlihat dari nilai signifikan sebesar 0,000 < 0,05 sehingga hipotesis kedua diterima. 3) Potongan Harga dan Promosi Penjualan berpengaruh signifikan secara simultan terhadap Keputusan Pembelian produk bodycare Wardah di Universitas Islam Kadiri, terbukti dari signifikan F sebesar 0,000 sehingga hipotesis ketiga dapat diterima.
Pengaruh Brand Awarness Dan Brand Image Terhadap Minat Beli Ulang Produk Mie Instan Indomie Pada Konsumen Warmindo di Kota Kediri Venalia Prayogo; Miftahul Munir; Nuril Aulia Munawaroh
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 1 (2024): Februari : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i1.270

Abstract

This research aims to explain the influence of brand awareness and brand image on repurchase interest at Warmindo, Kediri City. The data analysis technique used by researchers in this research uses statistical tests through validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests with SPSS version 16.0 tools. The methods used in this research are questionnaires, interviews and observation. The sampling technique in this research used a saturated sample technique, with a total of 100 respondents. Based on the research results obtained by researchers from the multiple linear regression equation Y = -1,786 + 0.613X1 + 0.795X2. The results of the analysis carried out, the research results show that the brand awareness variable has a significant effect on repurchase interest with evidence that Sig t 0.000 < 0.05, the brand image variable has a significant effect on repurchase interest with evidence that Sig t 0.000 > 0.05, the variable discipline has a significant effect on repurchase interest with evidence of Sig t 0.000 < 0.05, and the results of brand awareness and brand image simultaneously have a significant effect on repurchase interest with evidence of Sig t 0.000 < 0.05. The results of the analysis value R2 = 0.949 or 94.9%.
Pengaruh Kesehatan dan Keselamatan Kerja (K3), Gaji dan Lingkungan Kerja terhadap Kinerja Karyawan pada CV Marga Jaya Tulungagung Ilham Nur Intan Saida Hasanah; Miftahul Munir; Anita Sumelvia Dewi
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.5982

Abstract

The elements that need to be taken into account for ensuring successful employee perfomance are the degree of workplace safety and the work setting, as this is a crucial initiative that the company must implement to upload and offer a sense of security to its employees while carrying out their tasks. Furthermore, that salary policy is an essential element since salary serves as an indicator of employees motivation to fulfill their requirements. This research intends to ecaluate and examine the impact of occupational health and safety (K3), salary, and work environment on employee performance both individually and collectively. This research emplys a quantitative methodology featuring associative research. The data analysis technique used was multiple linear regression analysis using the SPSS version 25 program. The results of the study showed that occupational health and safety (K3) partially had a significant effect on employee performance with a tcal value of 3,465 > a ttable of 1,697. Salary partially has a significant effect on employee performance with a tcal value of 10,312 > ttable 1,697 and the work environment also has a significant effect on employee performance with a tcal value of 3,824 > ttable 1,697. The results of the hypothesis test simultaneously proved that occupational health and safety (K3), salary and work environment had a significant effect on employee performance with a calculated value of 82,825 > ftable 2.91.
Pengaruh Kecerdasan Emosional, Stres Kerja, dan Loyalitas Kerja Terhadap Kinerja Karyawan Shopee Express Kediri Dc Dian Sapta Anggraini; Miftahul Munir; Rafikhein Novia Ayuanti
Journal Social Society Vol. 6 No. 1 (2026): Januari - Maret 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.1.2026.1001

Abstract

Urgensi penelitian ini yaitu memahami pengaruh kecerdasan emosional, stres kerja, dan loyalitas kerja sangat penting untuk meningkatkan kinerja karyawan Shopee Express Kediri DC demi menjaga produktivitas dan daya saing perusahaan di tengah dinamika industri logistik Perkembangan pesat sektor logistik dan E-Commerce di Indonesia menuntut perusahaan untuk meningkatkan kualitas sumber daya manusia, terutama pada Shopee Express Kediri Distribution Center (DC) yang menghadapi beban kerja tinggi, target waktu ketat, serta dinamika operasional yang kompleks. Kondisi tersebut menuntut peran kecerdasan emosional, stres kerja, dan loyalitas kerja dalam menentukan kinerja karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh ketiga variabel tersebut, baik secara parsial maupun simultan, terhadap kinerja karyawan Shopee Express Kediri DC. Penelitian menggunakan metode kuantitatif dengan pendekatan asosiatif. Populasi penelitian adalah seluruh karyawan Shopee Express Kediri DC sebanyak 211 orang dengan teknik simple random sampling. Data yang digunakan terdiri atas data primer dan data sekunder. Data primer diperoleh melalui observasi langsung, wawancara terbatas, dan penyebaran kuesioner. Analisis data dilakukan melalui uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji t, uji F, dan koefisien determinasi (R²) dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa kecerdasan emosional berpengaruh signifikan terhadap kinerja karyawan (t = 8,841; Sig. = 0,000 < 0,05), stres kerja berpengaruh signifikan terhadap kinerja (t = 2,143; Sig. = 0,034 < 0,05), sedangkan loyalitas kerja tidak berpengaruh signifikan (t = 0,353; Sig. = 0,725 > 0,05). Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap kinerja karyawan (F = 27,462; Sig. = 0,000 < 0,05), dengan nilai R² sebesar 0,537, yang berarti 53,7% kinerja karyawan dipengaruhi oleh ketiga variabel, sementara 46,3% dipengaruhi faktor lain. Berdasarkan temuan ini, disarankan agar perusahaan meningkatkan program pelatihan kecerdasan emosional, menyediakan manajemen stres yang lebih baik, serta membangun strategi untuk memperkuat loyalitas karyawan guna mendukung keberlanjutan kinerja di sektor logistik yang kompetitif.
Sustainable Competitive Advantage: Transforming Green Practices Into Batik SME Performance Srikalimah Srikalimah; Ahmad Idris; Taufik Akbar; Nuril Aulia Munawaroh; Miftahul Munir
Owner : Riset dan Jurnal Akuntansi Vol. 9 No. 4 (2025): Artikel Riset Oktober 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v9i4.2719

Abstract

This study analyzes how green entrepreneurship (GE) and sustainable business management (GBM) affect the performance of natural-dye batik SMEs., with sustainable competitive advantage (SCA) serving as a mediating factor. The research population consists of 48 natural-dye batik MSMEs in Kediri registered with relevant institutions. A saturated sampling technique was applied, making the entire population the research sample. The research utilized Structural Equation Modeling-Partial Least Squares (SEM-PLS) to quantitatively investigate both direct effects and mediated relationships among variables. The findings indicate that GE and GBM have no significant direct effect on BP or SCA. Conversely, SCA has a significant positive effect on BP and fully mediates the influence of GE on BP as well as GBM on BP. The study underlines that improvements in business performance through green entrepreneurship and green business management are achieved only if such practices are first shaped into sustainable competitive advantage. These results provide empirical support for the Natural Resource-Based View (NRBV), highlighting that environmental strategies yield sustainable performance only when coupled with inimitable organizational capabilities and provides practical implications for batik MSMEs to focus on product differentiation, innovation, and eco-branding.
PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP PROFITABILITAS (STUDI KASUS PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI PERIODE TAHUN 2014-2020) Medianto; Miftahul Munir; Diana Ambarwati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2022): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v2i3.511

Abstract

Tujuan dari penelitian ini yaitu menguji pengaruh Good Corporate Governance terhadap Profitabilitas baik secara parsial maupun secara simultan pada Perusahaan Perbankan yang terdaftar di Bursa Efek Indonesia periode 2014-2020. Teknik pengambilan sampel dalam penelitian ini yaitu teknik Purposive Sampling (penentuan sampel dengan kriteria tertentu) dengan jenis penelitian Kuantitatif Asosiatif. Jumlah sampel dalam penelitian ini sebanyak 35 laporan keuangan perusahaan perbankan. pengolahan data pada penelitian ini menggunakan Uji Asumsi Klasik, Regresi Linier Berganda, Koefisien Determinasi (R2), Uji t dan Uji F. Hasil penelitian menunjukkan bahwa variabel Komite Audit, Dewan Direksi, Komisaris Independen dan Kepemilikan Institusional berpengaruh terhadap Return on Equity secara parsial. Komite Audit, Dewan Direksi, Komisaris Independen dan Kepemilikan Institusional berpengaruh terhadap Return on Equity secara simultan. Perusahaan perbankan sebaiknya lebih mengoptimalkan aspek sistem Good Corporate Governance dalam pengelolaan perusahaan sehingga kinerja perusahaan akan meningkat dan tingkat kepercayaan investor lebih meningkat dalam berinvestasi karena pengolahan perusahaan yang baik. Kata kunci: Dewan Direksi, Kepemilikan Institusional, Komisaris Independen, Komite Audit, Return on Equity (ROE).
Prestasi Kerja Karyawan Dipengaruhi Penilaian Kinerja, Pengawasan, Dan Lingkungan Kerja Non Fisik PT Pos Kediri Christanova Andika Pratama; Miftahul Munir; Rafikhein Novia Ayuanti
Populer: Jurnal Penelitian Mahasiswa Vol. 4 No. 2 (2025): Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v4i2.3738

Abstract

This study aims to analyze the influence of performance appraisal, supervision, and non-physical work environment on employee performance at PT Pos Indonesia (Persero) Kediri Branch Office. A quantitative approach was employed with saturated sampling, in which all 64 employees were included as respondents. The research instrument was a questionnaire based on validated theoretical and empirical indicators. Data were analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination. The findings indicate that, partially, performance appraisal, supervision, and non-physical work environment have a positive and significant effect on employee performance. Simultaneously, these three variables contribute 70% to the variation in employee performance, with the non-physical work environment being the most dominant factor. These results highlight the importance of integrating transparent performance appraisal systems, consistent supervision, and a supportive organizational climate to improve employee productivity. This research contributes academically by reinforcing the Goal Setting theory and Perceived Organizational Support, and provides practical implications for PT Pos Indonesia’s human resource management.
Pengaruh Desain Produk, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Batik Pada CV. Wecono Asri Kediri Syelfanda Putrifasari; Miftahul Munir; Agung Pambudi Mahaputra
Journal of Creative Student Research Vol. 1 No. 5 (2023): Oktober : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i5.2676

Abstract

This research aims to test and explain the influence of product design, product quality and price on batik purchasing decisions at CV. Wecono Asri Kediri partially and simultaneously. This research uses quantitative methods and the population studied is all consumers who have purchased batik in the last 3 months. The number of samples taken was 91 respondents, and the sampling method used was non-probability sampling with accidental sampling. Data was collected through questionnaires. The research results show that (1) product design has a positive and significant effect on purchasing decisions with a t value of 3.724 and a sig value. 0.000 < 0.05; (2) product quality has a positive and significant effect on purchasing decisions with a t value of 2.517 and a sig value. 0.014 < 0.05; (3) price has a positive and significant effect on purchasing decisions with a t value of 3.696 and a sig value. 0.000 < 0.05; (4) product design, product quality and price together have a positive and significant effect on purchasing decisions with an F value of 57.153 and a sig value. 0.000 < 0.05. Decision to purchase batik at CV. Wecono Asri is influenced by these three variables by 66.3%, while the rest is influenced by other factors not examined in this research.
Pengaruh Kualitas Pelayanan, Promosi, Dan Citra Perusahaan Terhadap Keputusan Penggunaan Jasa Pada PT. Pos Indonesia Cabang Kediri Herlinda Putri Wuryantari; Miftahul Munir; Agung Pambudi Maha Putra
Journal of Creative Student Research Vol. 1 No. 5 (2023): Oktober : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i5.2677

Abstract

This research aims to determine the influence of service quality, promotion and company image on decisions to use services at PT. Pos Indonesia Kediri Branch partially and simultaneously. This research uses quantitative methods where the population studied is all consumers who have used PT services. Pos Indonesia Kediri Branch within a 2 month period. The number of samples taken was 92 respondents using a non-probability sampling method, namely accidental sampling. Data collection uses a questionnaire. The research results show that (1) service quality has a positive and significant effect on the decision to use services with a t value of 2.224 and a sig value. 0.029 < 0.05; (2) promotion has a positive and significant effect on the decision to use services with a t value of 7.128 and a sig value. 0.000 < 0.05; (3) company image has a positive and significant effect on the decision to use services with a t value of 2.051 and a sig value. 0.043 < 0.05; (4) service quality, promotion and company image simultaneously have a positive and significant effect on the decision to use services with an F value of 22.930 and a sig value. 0.000 < 0.05. Decision to use services at PT. Pos Indonesia Kediri Branch is influenced by these three variables by 43.9%, while the rest is influenced by other factors not mentioned in this research.