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Pengaruh Brand Awarness Dan Brand Image Terhadap Minat Beli Ulang Produk Mie Instan Indomie Pada Konsumen Warmindo di Kota Kediri Venalia Prayogo; Miftahul Munir; Nuril Aulia Munawaroh
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 1 (2024): Februari : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i1.270

Abstract

This research aims to explain the influence of brand awareness and brand image on repurchase interest at Warmindo, Kediri City. The data analysis technique used by researchers in this research uses statistical tests through validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests with SPSS version 16.0 tools. The methods used in this research are questionnaires, interviews and observation. The sampling technique in this research used a saturated sample technique, with a total of 100 respondents. Based on the research results obtained by researchers from the multiple linear regression equation Y = -1,786 + 0.613X1 + 0.795X2. The results of the analysis carried out, the research results show that the brand awareness variable has a significant effect on repurchase interest with evidence that Sig t 0.000 < 0.05, the brand image variable has a significant effect on repurchase interest with evidence that Sig t 0.000 > 0.05, the variable discipline has a significant effect on repurchase interest with evidence of Sig t 0.000 < 0.05, and the results of brand awareness and brand image simultaneously have a significant effect on repurchase interest with evidence of Sig t 0.000 < 0.05. The results of the analysis value R2 = 0.949 or 94.9%.
Pengaruh Kesehatan dan Keselamatan Kerja (K3), Gaji dan Lingkungan Kerja terhadap Kinerja Karyawan pada CV Marga Jaya Tulungagung Ilham Nur Intan Saida Hasanah; Miftahul Munir; Anita Sumelvia Dewi
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.5982

Abstract

The elements that need to be taken into account for ensuring successful employee perfomance are the degree of workplace safety and the work setting, as this is a crucial initiative that the company must implement to upload and offer a sense of security to its employees while carrying out their tasks. Furthermore, that salary policy is an essential element since salary serves as an indicator of employees motivation to fulfill their requirements. This research intends to ecaluate and examine the impact of occupational health and safety (K3), salary, and work environment on employee performance both individually and collectively. This research emplys a quantitative methodology featuring associative research. The data analysis technique used was multiple linear regression analysis using the SPSS version 25 program. The results of the study showed that occupational health and safety (K3) partially had a significant effect on employee performance with a tcal value of 3,465 > a ttable of 1,697. Salary partially has a significant effect on employee performance with a tcal value of 10,312 > ttable 1,697 and the work environment also has a significant effect on employee performance with a tcal value of 3,824 > ttable 1,697. The results of the hypothesis test simultaneously proved that occupational health and safety (K3), salary and work environment had a significant effect on employee performance with a calculated value of 82,825 > ftable 2.91.