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ANALISIS TINGKAT KEPUASAN PELANGGAN TERHADAP KUALITAS PELAYANAN PUSPAMAYA SPA PEKANBARU Iva Kusuma Wardani; Henny Indrawati; Hardisem Syabrus
J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Vol 7, No 2 (2026): JUNI
Publisher : Faculty of Teacher Training and Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/j-kip.v7i2.22939

Abstract

Peningkatan kualitas pelayanan merupakan kunci utama dalam mempertahankan kepuasan pelanggan, khususnya di industri jasa kecantikan seperti Puspamaya SPA Pekanbaru, Provinsi Riau. Tujuan penelitian ini adalah untuk menganalisis tingkat kepuasan pelanggan terhadap kualitas pelayanan yang terdiri dari dimensi tangible, reliability, responsiveness, assurance, dan empathy. Jenis penelitian ini adalah penelitian kuantitatif. Sampel penelitian terdiri dari 83 responden yang ditentukan menggunakan teknik simple random sampling dan dihitung menggunakan rumus Slovin. Penentuan sampel dilakukan dengan mengundi populasi menggunakan metode undian. Teknik analisis yang digunakan adalah metode SERVQUAL dan Customer Satisfaction Index (CSI). Hasil penelitian menunjukkan bahwa seluruh dimensi kualitas pelayanan memiliki gap positif, yang berarti pelayanan yang diberikan telah sesuai dengan harapan pelanggan. Nilai CSI sebesar 82,21% menunjukkan bahwa pelanggan berada pada kategori sangat puas. Penelitian ini memberikan implikasi strategis bagi Puspamaya SPA untuk mempertahankan keunggulan layanan serta melakukan peningkatan berkelanjutan demi menjaga loyalitas pelanggan. 
Pengaruh Literasi Keuangan Terhadap Penggunaan Pembayaran Digital Pada Mahasiswa Pendidikan Ekonomi FKIP Universitas Riau Tiara Dzakiyah; Mujiono Mujiono; Hardisem Syabrus
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 9 (2026): May 2026, Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/jkaecq19

Abstract

This study aims to analyze the influence of financial literacy on the use of digital payments among Economics Education students at the Faculty of Teacher Training and Education, University of Riau. This study employs a descriptive method with a quantitative approach. The study population consists of Economics Education students from the 2022–2024 cohorts, with a sample of 78 respondents determined using the Slovin formula and purposive sampling. Data collection was conducted through the distribution of a questionnaire using a Likert scale. The results indicate that financial literacy has a positive and significant effect on the use of digital payments among students. Students with a high level of financial literacy tend to be better able to understand, manage, and utilize digital payment services wisely, effectively, and responsibly in their daily transactions. The high usage of digital payments also indicates that students have been able to adapt to developments in financial technology in the digital era. Furthermore, financial literacy is a key factor supporting more purposeful financial behavior in the use of digital payment services
Pengaruh Penerapan Pemasaran Digital terhadap Pendapatan pada Usaha Mikro Kuliner di Kecamatan Kuantan Mudik Engla Listia; Fenny Trisnawati; Hardisem Syabrus
Rashid : Journal of Economic Vol. 2 No. 1 (2026): Rashid : Journal of Economic
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/n2kj1j88

Abstract

This study aims to analyze the effect of digital marketing implementation on revenue of culinary micro-enterprises in Kuantan Mudik District. The method used in this study is a quantitative approach with a causal research type. The population in this study were all culinary micro-enterprises that use digital marketing, with a sample of 51 respondents taken using saturated sampling techniques. Data collection was carried out through questionnaires that had been tested for validity and reliability, then analyzed using descriptive analysis and simple linear regression. The results of the study indicate that digital marketing has a positive and significant effect on the revenue of culinary micro-enterprises in Kuantan Mudik District. The coefficient of determination (R2) value of 0.148 indicates that digital marketing is able to explain 14.8% of the variation in revenue, while the rest is influenced by other factors outside the study. The regression equation obtained is Y = 10.018 + 0.070X, which means that every increase in one unit of digital marketing will increase revenue by 0.070 units. The conclusion of this study is that the more optimal the implementation of digital marketing, the greater the opportunity to increase revenue for culinary micro-enterprises. 
EFEKTIVITAS MODEL PEMBELAJARAN BERBASIS MASALAH TERHADAP PENINGKATAN KEMAMPUAN PEMECAHAN MASALAH SISWA DALAM MATA PELAJARAN EKONOMI KELAS X DI SMAN 1 TAMBANG Aini Wilanda; R.M Riadi; Hardisem Syabrus
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 02, Juni 2026 Produce
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.15878

Abstract

This study aimed to analyze the effectiveness of the Problem Based Learning (PBL) model in improving the economic problem-solving skills of tenth-grade students at SMAN 1 Tambang. This study employed a quantitative approach using a quasi-experimental method with a Nonequivalent Control Group Design. The sample consisted of class X-1 as the experimental group (34 students) and class X-2 as the control group (32 students). The results showed that the average posttest score of the experimental class reached 79.18, significantly higher than that of the control class, which was 50.53. The N-Gain test indicated an effectiveness level of 55.21% (moderate category) in the experimental class, while the control class obtained -15.21% (ineffective category). Statistical analysis using the Mann-Whitney U test produced a significance value of 0.000 (< 0.05). The study concludes that the PBL model is significantly effective in improving students' problem-solving skills compared to conventional learning methods.