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All Journal JURNAL ILMU SOSIAL KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE International Journal of Community Service Learning SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Progress in Social Development Indonesian Journal of Community Services Cel Eduvest - Journal of Universal Studies Indonesian Journal of Social Development Komunitas: International Journal of Indonesian Society and Culture Jurnal Abdimas Mahakam
Sri Murlianti
Mulawarman University
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Body Appearance Disciplinary Mechanisms and Procedures in Order to Build Beauty-Based Compliance for Sales Promotion Girls (SPG) at HP Cellular Sales Centers in Samarinda Sri Murlianti; Dwi Samsudiani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3889

Abstract

Beauty does not always represent a woman's intelligence and skills, but in many studies beauty has become a serious issue that hinders women's progress in the public sphere. Naomi Wolf's study shows how women's struggles for beauty consume a lot of time and energy of working women, making it difficult to compete with men. In many fields of work, women are placed in fields that are expected to maximize appearance to achieve product sales targets. This study analyzes how a well-known HP shop in Samarinda builds a performance discipline system for Sales Promotion Girl (SPG)G so that they can always look perfect to persuade more buyers. The analysis was carried out using the perspective of 'the Discipline Body' by Michel Foucault. This study found that the shop created a selection mechanism, standardization, position control, and periodic reprimands to ensure that SPGs always look perfect based on beauty based on global beauty norms. This disciplinary system results in continuous compliance at the SPG level, even though the supervision is discontinuous
Co-Authors Abdul Halim Ali Abdul Halim Ali Adi Rahman, Adi Aji Eka Qamara Yulianti Dewi Hakim Ali, Abdul Halim Argyo Demartoto Ayu, Della Charles Ta’bilangi Dwi Samsudiani Hafsyim, Abi Hakim, Aji Qamara Dewi Hidayah, Ahmad Irza Mahendra Khusna, Nia Annisyatul Lukman, A. Ismail Makmur Harun Makmur, Harun Martinus Nanang Merah Johansyah Monalisa Monalisa Nanang, Martinus Priambodo, Nalendro Purwaningsih Purwaningsih - Rayhan Sayyidan Malik Saputra, Langgeng Sarah Agustiorini Sriani, Henni Sukapti Sukapti Sukapti Sukapti, Sukapti Syafa, Muhammad Fachmi Tabilangi, Charles Tsania Rahmatina Alya Wijaya Hului, Andreas Ongko