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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) IJBE (Integrated Journal of Business and Economics) Jurnal Review Pendidikan dan Pengajaran (JRPP) Tourism Reserch Journal International Journal of Educational Research and Social Sciences (IJERSC) Journal of Social Responsibility Projects by Higher Education Forum Indonesian Journal of Social Science Research MOVE: Journal of Community Service and Engagement Innovative: Journal Of Social Science Research Riwayat: Educational Journal of History and Humanities International Journal of Magistravitae Management
Darman Saputra
Universitas Bangka Belitung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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The Impact of Marketing Strategies and Service Quality on Customer Satisfaction: A Case Study of Massage Chair Service Users Suci Angraini; Reniati Reniati; Khairiyansyah Khairiyansyah; Darman Saputra
International Journal of Magistravitae Management Vol. 1 No. 1 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i1.2

Abstract

This research investigates the influence of marketing strategy and service quality on customer satisfaction among massage chair service users at PT Nusantara Sehat-Perfect Relax at Depati Amir Airport, Pangkalpinang City. The study employed a nonprobability sampling method using the incidental sampling approach, and the data analysis involved validity and reliability tests, classic assumption tests, multiple linear regression analysis, t-test, F-test, and R-squared test with SPSS version 24. The results of the descriptive analysis revealed moderate mean values for marketing strategy (3.37), service quality (3.35), and consumer satisfaction (3.34). The research found that marketing strategy (X1) and service quality (X2) positively and significantly affected customer satisfaction. Moreover, the F-test demonstrated that marketing strategy and service quality jointly and significantly influenced customer satisfaction (p < 0.05, p = 0.000). These findings highlight the importance of effective marketing strategies and high service quality to enhance customer satisfaction. The research contributes valuable insights for service industry practitioners and managers to improve customer experiences and loyalty.
PENGARUH KUALITAS LAYANAN TERHADAP NIAT BERKUNJUNG KEMBALI: PERAN MEDIASI DESTINATION IMAGE Jesen Jesen; Darman Saputra
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.22334

Abstract

Penelitian ini dilakukan untuk mengetahui hubungan antara kualitas layanan dan niat Kembali , serta peran Destination image sebagai mediator. Respondennya adalah wisatwan yang berkunjung sebelumnya ke destinasi wisata Golden Goose Hill atau yang dikenal dengan bukit angsa emas, yang ditentukan melalui kuesioner terstruktur dengan jumlah sampel 260 orang. Jenis penelitian yang digunakan adalah survei cross-sectional. Hasilnya menetapkan bahwa kualitas layanan berdampak positif terhadap niat untuk berkunjung kembali. Selain itu, kualitas layanan ditemukan memiliki pengaruh positif terhadap Destination image. Penelitian ini juga mengungkapkan bahwa Destination image berpengaruh signifikan terhadap niat berkunjung kembali. Destination image didirikan untuk memediasi dampak kualitas layanan terhadap niat berkunjung kembali. Temuan ini memberikan kontribusi berharga terhadap literatur yang ada mengenai pemasaran dan pariwisata. Perusahaan Pengelola Destinasi (DMC) disarankan untuk mempertimbangkan kualitas layanan dan Destination image ketika mengembangkan strategi untuk meningkatkan niat berkunjung kembali wisatawan.
Creative Economy Competitiveness Improvement Program for MSMEs in Pangkalpinang City Darman Saputra; Maya Yusnita; Indah Noviyanti; Nanang Wahyudin; Sumar Sumar; Echo Perdana Kusumah
MOVE: Journal of Community Service and Engagement Vol. 2 No. 6 (2023): July 2023
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v2i6.215

Abstract

Deshanda Craft is one of the craft businesses in East Kace Village which has been established since 2018. So researchers want to carry out research with the aim of analyzing the value of the creative economy of craft crafts at Deshanda Craft. The results of the study show that the value contained in Deshanda Craft begins with the creation stage where at this creation stage seeks innovative ideas from the internet and then modifies it to make craft patterns, then the production stage where this production stage manages input or materials in the form of nipa palm sticks as raw materials and into flower vases, baskets, tissue holders for the distribution stage in this Deshanda Craft marketed through online media to factories in the form of wholesalers, and this commercialization stage is through providing information to consumers about the products being marketed.
Co-Authors Ari Agung Nugroho Ary Fakturrachman Aryansyah Christianingrum Darwance, Darwance Dini Oktariani Dony Yanuar Echo Perdana Kusumah Fajaliandra Fajaliandra Hamsani Hamsani Herdiyanti, Herdiyanti Indah Noviyanti Jesen Jesen Julia Julia Khairiyansyah Khairiyansyah Maya Yusnita Muhammad Syaiful Anwar Nanang Wahyudin Peri Peri* Rafiqa Sari Reniati Reniati Safira Wahyuni Suci Angraini Sumar, Sumar Yeni Pronika