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All Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Valid Jurnal Ilmiah REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Pendidikan dan Teknologi Indonesia JUSTI (Jurnal Sistem dan Teknik Industri) Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Pena Dimas: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Bisnis, dan Akuntansi West Science Business and Management Sinergi Abdimas: Jurnal Pengabdian Masyarakat
Telma Anis Safitri
Prodi Ilmu Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jenderal Soedirman, Indonesia
Religion Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Public Health Social Sciences

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Implementation of Good Manufacturing Practice and Marketing Digitalization at KWT Karya Tani in Purbalingga Muhammad, Katon; Safitri, Telma Anis; Sari, Suci Wulan
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 7, No 1 (2026): Reka Elkomika
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v7i1.52-59

Abstract

The empowerment of the Women Farmers’ Group (Kelompok Wanita Tani/KWT) Karya Tani in Purbalingga Kidul Village was carried out through the implementation of Good Manufacturing Practice (GMP) and marketing digitalization to enhance the production capacity of “Nata Baya” aloe vera candied products. This study employed a participatory action research approach, involving 12 KWT members as research subjects. The interventions consisted of four main activities: (1) training on the use of an aloe vera peeling machine, (2) socialization of quality control practices and food safety standards, (3) training on optimal working posture, and (4) the creation of marketplace accounts along with digital marketing training. The findings revealed a 50% increase in production efficiency, with production capacity rising from 10 kg to 20–22 kg per day. The implementation of GMP improved participants’ understanding of food safety by 25%. The marketing digitalization program successfully enhanced digital marketing skills, with 100% of members able to use Canva and 75% capable of creating promotional posts independently. Furthermore, the rebranding efforts through packaging design transformation received positive responses.
Co-Authors Ananditya, Devanda Diar Aslindar, Dwi Astarani Dewi, Isti Riana Judijanto, Loso Kirana, Fanny Mulya Laily, Salsa Afni Larasati Siswanta, Anggitariani Rayi Manurung, Putri Ayuni Muhammad Rizki Hamdalah Muhammad, Katon Nampira, Ardi Azhar Niko Siameva Uletika Prayogi, Joni Raissa, Ariella Raissa Sari, Suci Wulan Siregar, Rahmad Ramdhan