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All Journal Jurnal Ilmiah Edunomika (JIE) BUDGETING : Journal of Business, Management and Accounting Jurnal Pengabdian Masyarakat Indonesia Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Abdimas Indonesian Journal Jurnal Riset Manajemen dan Ekonomi Journal of Management Specialists
Simbolon, Anggiat Parlindungan
Politeknik Negeri Medan
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Penerapan Teknolgi Tepat Guna Filter Air Untuk Peternak Ikan Koi Di Dusun I Timur Karang Anyar Soni Hestukoro; Penteris Rumissar P Naibaho; Anggiat Parlindungan Simbolon
Jurnal Pengabdian Masyarakat Indonesia Vol 2 No 2 (2022): JPMI - April 2022
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.579

Abstract

Ikan koi merupakan ikan hias yang memiliki kriteria yang di sukai oleh kebanyakan orang karena warna yang cantik dan bentuk tubuh yang ideal, warnanya yang cerah dan bercorak menjadikan ikan koi bernilai seni dan membuat nyaman dipandang. Di Dusun I Timur Karang Anyar desa Karang Anyar kecamatan Beringin kabupaten Deli Serdang banyak dijumpai areal persawahan yang membudidayakan ikan koi. Mitra pengabdian, bapak Sumarlan salah satu pembudidaya ikan koi, sudah lebih dari 10 tahun membudidayakan ikan koi ini. Upaya yang dilakukannya antara lain dengan menyilangkan sendiri beberapa varian ikan koi sehingga menghasilkan spesies dengan tampilan yang baru sama sekali. Di areal pekarangan rumahnya terdapat 3 kolam pembiakan untuk menghasilkan benih ikan koi dengan ukuran 1 kolam (panjang x lebar) 4 x 2 m. Pembenihan ikan koi yang diusahakan mitra pengabdian dirasa masih kurang optimal dikarenakan kualitas air kolam pembenihan yang kurang baik, dimana air keruh dan sedikit mengandung asam. Mitra pengabdian sudah mengupayakan penyaringan dengan menggunakan bak penyaringan konvensional akan tetapi hasil penyaringannya masih kurang signifikan. Pengusul memberikan solusi berupa pemasangan filter air untuk meningkatkan hasil pembenihan ikan koi dengan meningkatnya kualitas air di kolam pemijahan. Pemasangan filter terbukti dapat memperbaiki kualitas air, baik dari segi kejernihan, kandungan partikel padat dan pH.
TRANSFORMASI DIGITAL DALAM MANAJEMEN SUMBER DAYA MANUSIA: TANTANGAN DAN PELUANG (STUDI KASUS PADA PERUSAHAAN MANUFAKTUR DI INDONESIA ) Hanung Eka Atmaja; Jaka Permana; Zulfa Khairina Batubara; Winda Ardiani; Anggiat Parlindungan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13810

Abstract

This study aims to explore the challenges and opportunities faced by manufacturing companies in Indonesia in the process of digital transformation in the field of human resource management (HRM). Digital transformation is an important step for companies in improving operational efficiency and competitiveness in the Industry 4.0 era. The research method used is a case study with a qualitative approach, where data is obtained through in-depth interviews with HR managers, surveys to employees, and analysis of company documents. The results showed that the main challenges faced by the company were resistance to change, lack of digital skills among employees, and limited technological infrastructure. However, the research also identified a number of opportunities, such as improved work process efficiency, better employee data management, and increased employee engagement through digital platforms. Therefore, companies are advised to invest in digital skills training and technology infrastructure development to maximize the benefits of digital transformation.
Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan, terhadap Kepuasan Pelanggan Chatime Dian Grace Sagala; Anggiat Parlindungan; Lily Maryam Nst; Nursiah Fitri; Indra Siregar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2463

Abstract

The rapid growth occurring in the contemporary food and beverage industry during this era of globalization, driven by increasingly consumptive lifestyles, is the phenomenon examined in this study. One of the popular contemporary beverages today is Chatime. Chatime is widely known, especially among millennials such as college students. However, Chatime still receives negative responses from some of its customers. This may happen due to differences in individual preferences and varying customer expectations, meaning what is liked by most people does not always satisfy everyone, which is a problem addressed in this study. The factors suspected to influence customer satisfaction with Chatime are price, product quality, and service quality. The purpose of this study is to determine the impact of price, product quality, and service quality on Chatime customer satisfaction among Business Administration students at Politeknik Negeri Medan. This study uses quantitative methods, including validity tests, reliability tests, classical assumption tests, and hypothesis testing. The data analysis technique employed in this research is multiple linear regression analysis using SPSS version 26, with a sample of 94 respondents. Data collection techniques used in this study include questionnaires and literature studies. Based on the research results, price (X1), product quality (X2), and service quality (X3) simultaneously and partially have a positive and significant effect on customer satisfaction (Y). The results of the coefficient of determination (R2) test show that the variables of price, product quality, and service quality can explain 73.8% of the influence on customer satisfaction, while the remaining 26.2% is influenced by other variables not included in this study.
Pengaruh Citra Merek, Kualitas Produk, dan Celebrity Endorser terhadap Keputusan Pembelian Produk Erigo di Kota Medan Dieri Apriana Purba; Anggiat Parlindungan; Suriyadi Suriyadi; Rismawati Rismawati; Nursiah Fitri
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2464

Abstract

Currently, people in buying fashion products prioritise ongoing fashion trends and generally like simple and casual fashion styles. In addition, in shopping, people prefer to buy local brand products rather than global because of the movement to love domestic products and local brand products are considered capable of rivalling the quality of international brands, this statement is a phenomenon in this study. One of these local fashion brands is Erigo. Erigo is widely known by the public and has even become the first rank of people's favourite local fashion brand. In Erigo products, there are several factors that influence consumers in making purchasing decisions, such as price, promotion, customer review, brand image, product quality, and celebrity endorsers. However, this study only examines the effect of brand image, product quality, and celebrity endorsers on purchasing decisions for Erigo fashion products in Medan City. This study uses quantitative research methods with descriptive research types which include validity tests, reliability tests, classical assumption tests, hypothesis tests (t tests, F tests, and coefficient of determination (R2) analysis tests). The analysis technique used is multiple linear regression analysis using the SPSS version 26 data processing programme with 100 respondents. The data collection technique used is the distribution of questionnaires via google form and literature study. Based on the research results, that brand image, product quality, and celebrity endorsers simultaneously and partially have a positive and significant effect on purchasing decisions. The determination test results show that the brand image, product quality, and celebrity endorser variables are able to explain 60.2% of the influence that occurs on the purchasing decision variable, while the remaining 39.2% is explained by other variables not examined in this study. In this study, the variable that has the most influence on purchasing decisions is celebrity endorser with a regression coefficient value of 0.308.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Laptop Asus Ilham Sembiring; Safaruddin Safaruddin; Desri Wiana; Harris Pinagaran Nst; Anggiat Parlindungan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2484

Abstract

Nowadays, technological advances are growing rapidly, where every company is competing to create new products and follow the trends of what customers want. This is very influential in facilitating activities carried out by consumers. Laptops are now really needed by students to support their mobility in carrying out assignments and reports that must be done and submitted to their lecturers, especially for final year students to write their theses as graduation requirements. This research aims to examine the influence of product quality and price on the decision to purchase Asus laptops among Medan city students. This researcher needs to know which variable dominates. The type of research used is correlational research. This research is quantitative. The population and sample in this study were 100 students in the city of Medan, data was taken through a questionnaire distributed online to respondents. The independent variables in this research are product quality (X1) and price (X2), while the dependent variable is purchasing decision (Y). Data were analyzed using Instrument Tests, Classical Assumption Tests, and Multiple Linear Regression. The results of this research show that product quality partially has a positive and significant effect on the decision to purchase Asus laptops among students in the city of Medan, while the price variable has no effect on the decision to purchase Asus laptops and simultaneously has a positive and significant effect on the decision to purchase Asus laptops among students in the city of Medan and The more dominant variable in this research is the product quality variable.
Pengaruh Faktor Budaya, Sosial, dan Pribadi terhadap Keputusan Pembelian pada Industri E-Commerce (Shopee) di Politeknik Negeri Medan Roito Marbun; Anggiat Parlindungan; Lily Maryam Nst; Nursiah Fitri; Indra Siregar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2487

Abstract

Currently, the problem of consumer behavior is the low level of consumer awareness of the needs of the goods they buy. Some consumers admit that the goods they buy are not what they really need, but they still make purchases. There are also those who reveal that they order goods on the marketplace just because they are visually tempted. This certainly contradicts the purchasing decision theory which explains that the higher the consumer's awareness of the need for the goods needed, the higher the purchasing decision will be, and vice versa. This research aims to analyze the influence of cultural factors, social factors and personal factors on purchasing decisions. The approach used in this research is a quantitative method. The sampling technique used simple random sampling with a total of 99 respondents, who were users of the Shopee application. Data was collected via an online questionnaire and processed using SPSS with multiple regression data analysis techniques. The results of this research show that simultaneously, cultural, social and personal variables have a significant and positive influence on purchasing decisions, as indicated by the significant value of the F test < sig value, namely <,0.001 < 0.05. And partially, social and personal variables have a significant and positive influence on purchasing decisions, which is aimed at the significance value of the t test for each variable < sig value, namely (0.005 and <0.001 < 0.5). Meanwhile, cultural factors are rejected which is aimed at the significance value of the t test variable > sig value, namely (0.132 > 0.05). They feel that although communities such as those for music lovers, gamers, or fashion can be a forum for sharing the same interests, not everyone feels the need or is interested in being active in the online environment in discussions or activities within it.
Pengaruh Fasilitas dan Media Promosi terhadap Keputusan Berkunjung Kembali di Wisata Alam Geosite Sipinsur Kabupaten Humbang Hasundutan Purba, Tuti Damayanti; Simbolon, Anggiat Parlindungan
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.7776

Abstract

The Sipinsur Geosite is a tourist attraction in Humbang Hasundutan Regency which is often visited by tourists with its beautiful natural views of Lake Toba. There are several factors that influence the decision to return to a destination such as facilities and promotional media. This research aims to determine the influence of facilities and promotional media on the decision to return to the Sipinsur Geosite partially and simultaneously. This research was conducted using a quantitative approach. The object of this research is the Sipinsur Geosite with data collected through a questionnaire. Analyzed using data quality tests, classic assumption tests consisting of normality and reliability, multiple linear analysis, hypothesis testing and coefficient of determination tests. The results of the research show that facilities and promotional media partially have a positive and significant influence on the decision to revisit the Sipinsur geosite natural tourist attraction with a calculated t value for facilities of 2.752 and promotional media of 9.639. Simultaneously, facilities and promotional media have a positive and significant influence on the decision to visit again with a value of f count > f table 96.101> 3.091 and overall facilities and promotional media influence interest in visiting again by 66.5% and the remaining 33.5% is influenced by factors. other. Keywords: Facilities, Media Promotion, Visit Decision
Pengaruh Persepsi Harga Dan Promosi Penjualan Terhadap Keputusan Pembelian Pada E-Commerce Shopee (Studi Kasus Mahasiswa Jurusan Administrasi Niaga) Lidia Tri Dewi Simatupang; Jenny Sari Tarigan; Erwinsyah Simanungkalit; Anggiat Parlindungan; Edi Putra Berutu
Journal of Management Specialists Vol. 2 No. 3 (2024): Journal of Management Specialists
Publisher : Institute of Educational, Research, and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan E-commerce di seluruh dunia sangatlah cepat. Sebagian besar orang sudah mulai meninggalkan toko konvensional dan beralih ke toko online atau yang biasa disebut dengan E-commerce. Persepsi Harga dan Promosi Penjualan menjadi acuan penting dalam pengambilan Keputusan Pembelian pada E-commerce Shopee. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan promosi penjualan terhadap keputusan pembelian secara parsial dan simultan. Populasi dalam penelitian ini adalah mahasiswa jurusan administrasi niaga yang berjumlah 1.310 orang. Dengan sampel berjumlah 93 orang yang diambil menggunakan teknik Probability Sampling. Jenis penelitian ini adalah penelitian kuantitatif dengan teknik pengumpulan data yang dilakukan melalui kuesioner dan tinjauan pustaka. Metode analisis data dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier berganda, dan uji hipotesis. Dari hasil penelitian ini diperoleh 63,3% keputusan pembelian pada E-commerce Shopee dipengaruhi oleh persepsi harga dan promosi penjualan, sedangkan 36,7% keputusan pembelian dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa secara parsial persepsi harga dan promosi penjualan berpengaruh secara positif dan signifikan terhadap keputusan pembelian pada E-commerce Shopee
Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung Museum Perkebunan Indonesia Di Kota Medan Akbar, Muhammad; Simbolon , Anggiat Parlindungan
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4786

Abstract

Museum Perkebunan Indonesia adalah sebuah museum yang didirikan sebagai pusat informasi dan pendidikan tentang perkebunan yang ada di Indonesia. Museum ini berlokasi di Jalan Brigjen Katamso No. 53 Kota Medan, Sumatera Utara. Kepuasan pengunjung di Museum Perkebunan Indonesia di Kota Medan menjadi fenomena dalam penelitian ini. Untuk memberikan kepuasan kepada para pengunjung ada terdapat beberapa faktor salah satunya adalah promosi, harga dan kualitas pelayanan. Tujuan penelitian ini untuk mengetahui pengaruh promosi, harga dan kualitas pelayanan terhadap kepuasan pengunjung di Museum Perkebunan Indonesia. Populasi penelitian ini berjumlah 5.304 dan sampel yang digunakan berjumlah 100 responden. Penelitian ini menggunakan metode penelitian kuantitatif dengan pengumpulan data melalui kuesioner dan studi pustaka. Hasil data akan dianalisis menggunakan uji kualitas data, uji asumsi klasik, analisis linear berganda, uji hipotesis dan uji koefisien determinasi. Hasil penelitian ini menunjukkan bahwa promosi, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pengunjung Museum Perkebunan Indonesia di Kota Medan. Secara simultan promosi, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pengunjung dengan nilai 64,4% dan sisanya 35,6% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pengunjung Event Digital Creative 2023 Sitanggang, Aldo Mateus Pesolima; Simbolon, Anggiat Parlindungan
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i1.627

Abstract

Event Digital Creative 2023 is a convention event organized by the MICE-B Class of 2020 which was held on Saturday, May 13, 2023, the location of this event was held at Pos Bloc Medan. Visitor satisfaction at the 2023 digital creative event is a phenomenon in this study. To provide satisfaction to visitors, there are several factors, one of which is service quality and location. The purpose of this study was to determine the effect of service quality and location on visitor satisfaction at the 2023 digital creative event. The population of this study amounted to 180 and the sample used amounted to 100 respondents. This study uses quantitative research methods with data collection through questionnaires and literature studies. The data results will be analyzed using data quality tests, classical assumption tests, multiple linear analysis, hypothesis testing and determination coefficient tests. The results of this study indicate that service quality and location have a positive and significant effect on visitor satisfaction at the digital creative 2023 event. Simultaneously, service quality and location have a positive and significant effect on visitor satisfaction with a value of 41.9% and the remaining 58.1% is influenced by other factors not examined in this study.
Co-Authors Dian Grace Sagala Dieri Apriana Purba Edi Putra Berutu Hanung Eka Atmaja Harris Pinagaran Nst Hestukoro, Soni Ilham Sembiring Indra Siregar Jenny Sari Tarigan Lidia Tri Dewi Simatupang Lily Maryam Nst Muhammad Akbar Nursiah Fitri Penteris Rumissar P Naibaho Permana, Jaka Purba, Tuti Damayanti Rismawati Rismawati Roito Marbun RR. Ella Evrita Hestiandari Simanungkalit, Erwinsyah Sitanggang, Aldo Mateus Pesolima Suriyadi Suriyadi Wiana, Desri Winda Ardiani ZULFA KHAIRINA BATUBARA