Claim Missing Document
Check
Articles

Found 4 Documents
Search

The Effect of Sales Distribution Channels and Promotion Policies on Consumer Buying Behavior and Its Impact on Sales Volume Ikbal, Muh; Saragi, Sahat; Sitanggang, Maura Linda
The International Journal of Business Review (The Jobs Review) Vol 4, No 1 (2021): The International Journal of Business Review. June 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i1.36172

Abstract

Distribution is an important part of the sales business which influences the customer's decision to buy a product which in turn increases sales volume. The purpose of study to determine and analyze the effect of sales distribution channels and promotional policies on consumer buying behavior and its impact on sales volume. Data were analyzed using descriptive analysis and SEM (Structural Equation Modeling) SPSS 25 and AMOS 24 programs. The results showed that distribution channel has a positive and significant effect on sales volume with p-value = 0.002 with a coefficient of 0.559. Sales force has a positive and significant effect on sales volume with p-value = 0.48 and a coefficient of 0.268. Promotion policy has no effect on sales volume p-value = 0.652 (0.05) and the coefficient is 0.112. Consumer behavior has a positive and significant effect on sales volume with p-value = 0.001 with a coefficient of 0.691. Promotion policy is the weakest part in an effort to increase sales so that serious efforts are needed to fix: it is necessary to increase above the line and below the line promotional activities so that the word of mouth effect is quickly achieved;  making material design changes regarding citrex products to make it easier to understand and understand;  and conduct diverting advertisements by an increase in the promotional budget.
Variations in Shaf Distance in Prayer; Comparative Study Between the Shafi'i School and the Maliki School Ikbal, Muh
Mazahibuna: Jurnal Perbandingan Mazhab VOLUME 3 ISSUE 1, JUNE 2021
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/mh.v3i1.20383

Abstract

Prayer is one of the many obligatory matters imposed on Muslims. Therefore, in carrying out prayers, it should be done specifically, such as closing the shaf for the perfection of the prayer. But the problem that then arises is due to the Corona Virus Disease (Covid 19) phenomenon or event. The government's efforts to suppress the spread of Covid 19, one of which is the distance to prayer shafts. Prayers that are spaced apart certainly create new legal problems among Muslims. The purpose of this research is to find out the legal basis for shaf salat, the argumentation of fiqh principles on shaf salat changes and the views of the Syafi'I and Maliki Schools on shaf changes. The research method used is library research which is analytical and comparative in nature. Sources of data used in this study are secondary, primary and tertiary.Keywords: Prayer Shaf; Prayer; Imam of the School
Optimasi Pendapatan Daerah Melalui Strategi Cerdas: Maksimalkan Potensi Retribusi Parkir Bersama Dinas Perhubungan Kota Parepare Ikbal, Muh; Yaqin, Muhammad Ismail; Mallibureng, Evi; Rayhan, Andi Muhammad; Hasrialdi, Hasrialdi; Dinsar, Arfandy
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 9 No 3 (2023): Maret
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini membahas tentang potensi retribusi parkir dalam meningkatkan pendapatan asli daerah Kota Parepare periode 2015-2019. yang bertujuan untuk mengetahui potensi retribusi parkir terhadap pendapatan asli daerah Kota Parepare, sebagai manfaat untuk menambah wawasan tentang pemungutan retribusi parkir di Kota Parepare. Analisis yang dijelaskan dalam penelitian ini menggunan metode analisis potensi, dari periode 2015-2019. Adapun variabel penelitiannya adalah retribusi parkir di Kota Parepare. Hasil penelitian menunjukkan bahwa potensi retribusi parkir terhadap pendapatan asli daerah Kota Parepare cenderung mengalami kenaikan dari tahun 2015-2019, adapun implikasi dari penelitian ini adalah: Penerimaan retribusi parkir perlu ditingkatkan untuk lebih menunjang Pendapatan terhadap pendapatan asli daerah Kota Parepare, Lahan parkir yang terdapat di Kota Parepare perlu pengawasan yang lebih ketat lagi agar parkir liar tidak semakin menyebar di mana-mana inilah yang menyebakan pengelolaan parkir tidak berjalan dengan efektif dan efisien.
PELATIHAN JURNALISTIK BAGI MAHASISWA PBSI UNM SEBAGAI UPAYA PENGUATAN LITERASI MEDIA DAN KOMPETENSI PENULISAN BERITA Ikbal, Muh; Risaldi, Dedi; Indrawan, Deni
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 3 No. 06 (2025): NOVEMBER 2025
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi jurnalistik mahasiswa Program Studi Pendidikan Bahasa dan Sastra Indonesia (PBSI) Universitas Negeri Makassar melalui pelatihan berbasis praktik. Pelatihan dirancang menggunakan model participatory training dan experiential learning, meliputi penyampaian konsep dasar jurnalistik, lokakarya penulisan berita, simulasi peliputan dan wawancara, serta pendampingan penyuntingan. Data diperoleh melalui pre-test, post-test, observasi, serta analisis terhadap hasil karya peserta. Hasil menunjukkan adanya peningkatan signifikan pada pemahaman konseptual mahasiswa mengenai struktur berita, prinsip 5W+1H, penulisan lead, serta etika jurnalistik. Kemampuan praktik peserta juga berkembang, ditandai dengan meningkatnya kualitas naskah berita yang lebih runtut, akurat, dan sesuai kaidah jurnalistik. Selain itu, pelatihan ini memperkuat kesadaran etis peserta terhadap verifikasi informasi dan tanggung jawab moral dalam penyebaran informasi di era digital. Dengan demikian, pelatihan jurnalistik ini efektif dalam memperkuat kompetensi literasi media mahasiswa PBSI UNM sekaligus mendukung peran mereka sebagai calon pendidik dan agen literasi di masyarakat.