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All Journal Jurnal Infomedia Journal of Engineering and Scientific Research (JESR) Journal Of Artificial Intelligence And Software Engineering eProceeding of TIK
Salahuddin Salahuddin
Jurusan Teknologi Informasi Dan Komputer Politeknik Negeri Lhokseumawe
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Engineering Industrial & Manufacturing Engineering

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Analysis and Optimization of a Buffet Pricing Strategy in the Telecommunication Industry Using the Particle Swarm Optimization (PSO) Algorithm Merdikawati, Silvia; Oktaviani, Revina Dwi; Salahuddin, Salahuddin; Khadijah, Afni
Journal of Artificial Intelligence and Software Engineering Vol 5, No 2 (2025): June
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/jaise.v5i2.6954

Abstract

Flat-rate pricing (buffet pricing) is a common strategy in the global telecommunications industry, yet its adoption in Indonesia remains limited due to regulatory challenges, network capacity constraints, and diverse customer preferences. This study aims to optimize buffet pricing by considering user segmentation and varied service consumption patterns. A metaheuristic approach, specifically Particle Swarm Optimization (PSO), is employed to determine the optimal pricing that maximizes operator profit while maintaining customer satisfaction. A customer demand model is developed using a triangular distribution to reflect the asymmetric variability of usage. Results indicate that heavy users benefit significantly from flat-rate plans, whereas light users are better served by a hybrid pricing scheme. PSO demonstrates superior adaptability and efficiency compared to conventional methods, particularly when parameter tuning accelerates convergence. The study also highlights the importance of pricing flexibility to address heterogeneous customer needs. This study offers practical contributions to the development of data-driven, competitive pricing strategies in the evolving telecommunications market.
Co-Authors Adji Prasetyo Afni Khadijah Amirullah Amirullah Amirullah Anwar Anwar Arhami, Muhammad Burhan, Rosyad Husaini Husaini Insan, Jamalul Ismayani Ismayani Khadafi Khadafi Mahdi Mahdi, Mahdi Mega Bagus Herlambang Muhammad Yanis Mulyadi Mulyadi Musta’inul Abdi Nurmala Hayati Oktaviani, Revina Dwi Ramadhan, Muammar Rizki Sabila, Ichsana Silvia Merdikawati Zulfan Zulfan