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All Journal JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA International Journal of Business, Economics, and Social Development Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ekonomi Pertanian Unimal Journal of Malikussaleh Public Economics Jurnal Ekonomi Regional Unimal Jurnal Malikussaleh Mengabdi
Mutia Rahmah
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE DYNAMICS OF CREATIVITY: MAPPING OPPURTUNITIES AND CHALLENGES IN THE CREATIVE ECONOMY OF LHOKSEUMAWE Mutia Rahmah; Noviami Trisniarti; Muhammad Hafizh; Ratih Widyadhana; Rezeki Fitri Tritami
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19494404

Abstract

This study aims to analyze the opportunities and challenges in the development of the creative economy in Lhokseumawe City using a SWOT-based approach. A descriptive qualitative method was applied, with data collected through in-depth interviews, observations, and documentation involving key stakeholders, including creative industry actors, government representatives, academics, and communities. The data were analyzed using the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices to identify internal and external strategic factors. The results indicate that the IFAS score is 2.40 and the EFAS score is 2.40, reflecting moderate internal and external conditions. The strength score (1.50) and opportunity score (1.50) indicate that the sector is supported by strong internal potential and favorable external conditions. Based on the Cartesian SWOT analysis, the creative economy in Lhokseumawe City is positioned in Quadrant I, suggesting the implementation of an aggressive strategy. Therefore, optimizing strengths and opportunities through innovation, digital transformation, and stakeholder collaboration is essential to support sustainable development.
Co-Authors Andika Al Imran Anggi Rahayu Anggia Murni Cut Fitria Cut Putri Melita Sari Cut Putri Mellita Sari Devi Andriyani Dhea Rizki Aulia Fanny Nailufar Fatahillah Jariah Abu Bakar Muhammad Hafizh Murtala Murtala Mustakim Mustakim Muttaqien Noviami Trisniarti Nurhadi al siddiq Ratih Widyadhana Ratna Ratna Ratna Reza Juanda Rezeki Fitri Tritami Riani Riskiana Saharuddin Saharuddin Suarifah Syafira Syarifah Syafira Tarisa Rama Utari Tarmizi Abbas Ulfa Sunna Yurina Yurina