Article Per Year (5 Year)
p-Index From 2021 - 2026
1.532
P-Index
This Author published in this journals
All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Multicience CENDEKIA : Jurnal Ilmu Pengetahuan
EFFY YUSWITA
Agribusiness Study Program, Faculty Of Agriculture, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Multicience

 1 
THE INFLUENCE OF GREEN MARKETING STRATEGY ON CONSUMER DECISIONS TO PURCHASE GARDENING KIT ON IJOY.YO DURING THE COVID-19 PANDEMIC SINTIA FAUZIA; EFFY YUSWITA; NOVI HARYATI
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 3 No. 04 (2023): INTERNATIONAL JOURNAL OF MULTISCIENCE - JANUARY-APRIL 2023
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The green marketing strategy is believed to be able to increase integration through environmental issues in all business activities. This research aims to determine the implementation of green marketing strategies on Ijoy.yo during the COVID-19 Pandemic, to analyze the effect of green marketing strategies (green product, green price, green place, green promotion) on consumer decisions in buying gardening kit products at Ijoy. yo during the COVID-19 pandemic, to analyze the variables that have the most dominant influence on purchasing decisions for gardening kit products at Ijoy.yo during the COVID-19 pandemic. This research uses a quantitative approach. The research was conducted in February – April 2021 at Ijoy.yo. Determination of the sample using a simple random sampling technique. The research respondents were 172 consumers of Ijoy.yo. Data collection in the study was carried out using a questionnaire. Researchers analyzed the effect of green marketing strategy on gardening kit purchasing decisions using multiple linear regression analysis. The results showed that the green product, green price, green place, and green promotion variables had a simultaneous effect on the purchasing decision variables. The results of the study partially show that the green product, green price, and green promotion variables have a significant effect on the purchasing decision variables. While the green place variable has no significant effect on the purchasing decision variables. The dominant variable in this study is the green price.
AN ANALYSIS OF SUPPLY CHAIN MANAGEMENT PERFORMANCE OF JENANG RAW MATERIALS IN PONOROGO ARINDA EMILIA PUTRI; EFFY YUSWITA; FITRIA DINA RIANA
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 3 No. 05 (2023): INTERNATIONAL JOURNAL OF MULTISCIENCE - MAY - AUGUST 2023
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The success of creating sticky rice jenang is due to a good cooperative relationship between supply chain actors. MSME Jenang Teguh Raharjo faces problems in supply chain performance which then has an impact on the production process, so it is necessary to conduct an assessment of supply chain performance. This study aims to identify the state of supply chain management, analyze the supply chain performance of glutinous rice flour at MSME Jenang Teguh Raharjo using SCOR (Supply Chain Operations Reference) and develop supply chain strategy improvements. This study uses descriptive and quantitative data analysis, carried out at MSME Jenang Teguh Raharjo in February 2021. The respondent determination technique used is non-probability sampling technique and the respondent determination method used is purposive sampling. Data analysis technique with SCOR method. The results showed that there were four members of the glutinous rice flour supply chain. Activities that occur are cooperation to supply the needs of glutinous rice flour as raw material for jenang. Based on the results of the calculation, it can be analyzed that the supply chain performance is not optimal. The average reliability generated is 96% in the Excellent category, the average responsiveness of the three suppliers is in the Good category and the Agility average is 100% in the Excellent category. The recommended repair solution is that suppliers carry out safety stock, Re Order Point, product quality control, production control, make delivery schedules and make improvements to the preparation process.
Co-Authors Andrean Eka Hardana Anisa Aprilia Arif Yustian Maulana Noor Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Djoko Koestiono Dwi Laila Maulida Fitria Dina Riana Heptari Elita Dewi Imaniar Ilmi Pariasa INTAN RIZKY LINOVEKA Mirza Ramadhani NOVI HARYATI Novi Haryati Rachman Hartono Silvana Maulidah SINTIA FAUZIA