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All Journal Jurnal Manajemen dan Organisasi AGRARIS: Journal of Agribusiness and Rural Development Research Agro Ekonomi UNEJ e-Proceeding Asia-Pacific Management and Business Application JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Novi Haryati
Fakultas Pertanian Universitas Brawijaya Malang
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Are Indonesian Farmers a Good Manager? A study on Entrepreneurial and Marketing Orientation to Farm Business Performance in Indonesia Novi Haryati
Jurnal Manajemen dan Organisasi Vol. 12 No. 1 (2021): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v12i1.34376

Abstract

Farming is including a business entity because its activities include not only planting on land but also being able to maintain relationships that focus on business interests, such as increased sales and income. As the actor in the business, they are required to be able to have marketing and entrepreneurial skills so that their business performance can be sustainable. The purpose of the research is to understand the relationship between marketing and entrepreneurship to the farming performances, with organization innovation as intervening variables. It is quantitative research and has been conducted in Singosari sub district Malang, Indonesia. Analysis was done by SEM-PLS while 40 farmers were chosen purposively as respondent. The result shows that the Indonesian farmer has basic marketing and entrepreneurship orientation. Both of them has positive and highly significant with the value of 0,41 and 0,53 to farming performance. As an intervening variable, Organizational innovation has positively associated with farmer’s performance. Improving the human resources of farmers has been a very important aspect of sustainable business and human resources itself in Agriculture. An experienced and trained farmer will be able to keep working event in an unstable situation.
Can Small and Medium Enterprises Survive in MEA 2025: A Case Study of Agro-industry SMEs in Indonesia Novi Haryati; Apichaya Lilavalicakul; Moch Adi Surrahman
APMBA (Asia Pacific Management and Business Application) Vol 8, No 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.076 KB) | DOI: 10.21776/ub.apmba.2019.008.01.1

Abstract

Food processing agro-industry is a creative industry which immensely contributes to economic development, employment, and Gross Domestic Product (GDP) in Indonesia. Competitiveness is a combination of successful inside and outside of Small Medium Enterprise. Thus, this research aims to 1) get an overview related to the SME food sector and its competitiveness, and 2) understand the influence of entrepreneurial marketing and government policy to Tempe (soybean-cake) chips SME’s competitiveness by using Structural Equation Model (SEM) toward MEA 2025. This quantitative research is using 64 soybean cake chips entrepreneurs as a sample purposively. Data analysed with Entrepreneurial Marketing concept in 7 dimensions, and SEM PLS to understand the relation between the important factors in developing SME market. The result shows that the government policy is insignificant, influential policy but the effect is inconsiderably significant because there is actually technological assistance which is not targeted yet. Regarding capital, the craftsmen prefer using their owned-capital. The entrepreneurs expected for focusing on the service quality, raising the selling price while maintaining the quality, and innovating their business to have a different character than competitors. Good relationships with consumers must be maintained so that loyalty customer can achieve.
Risk Mitigation Strategies in Semi-Organic Rice Supply Chains: Lesson Learned from the Involved Actors Agustina Shinta Hartati Wahyuningtyas; Novi Haryati; Destyana Ellingga Pratiwi; Luisa Maliny Situmeang
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 7, No 2: July-December 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.263 KB) | DOI: 10.18196/agraris.v7i2.10126

Abstract

Rice is the main consumption food for Indonesians. The demand for food increased from 114.6 kg per capita in 2016 to 124.89 kg in 2017. However, rice farmers and supply chain actors in rice agribusiness have experienced high challenges, such as production, transportation, price, product quality, and the environment. This research aimed to understand actors involved in the supply chain, their perception of occurring risks, and evaluation and risk mitigation in the supply chain. This was a quantitative descriptive study done purposively in Watugede Village, Singosari Sub-District, Malang Regency. Non-probability sampling was taken to gather primary data. The respondent of this research was 16 involved actors, from on-farm actors to consumers. The data were analyzed using the Fuzzy analytical hierarchy process (FAHP) to provide descriptive risk mitigation strategies. The results show that six involved actors are suppliers, farmers, grinders, traders, and buyers. Each actor faces different risks, and thus, the recommended mitigation strategies are adjusted to their risks. Sharing information, optimizing the level of supply availability, measuring supply chain performance, and building more coordination with the government are the best strategies to mitigate risks.
Strategi Penguatan Kelembagaan Usaha Minuman Olahan Berbahan Baku Sirsak di Kabupaten Kediri Novi Haryati; Arif Wahyu Setiawan; Excel Virgi Swastika
Agro Ekonomi Vol 27, No 1 (2016): JUNI 2016
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (977.748 KB) | DOI: 10.22146/jae.23537

Abstract

Processing is one solution in handling perishable and durable agricultural products. This study aims to determine: (1) production-based region of soursop commodities in Kediri, (2) analysis of strengths, weaknesses, opportunities and threats in soursop-based small entreprise, and (3) strategy of institutional strengthening implemented within the business. Primary data was taken through interview and secondary data was derived from the Central Statistics Agency of Kediri from 2010 to 2015. Research location was determined by judgment sampling which is located in the small business of Wonojoyo Trisulo in Plosoklaten. Research shows that Beside Plosoklaten, LQ analysis described other 12 production-based area of soursop in Kediri, such as Gurah, Kandat, Tarokan, Wates, Kepung, Ngancar, Mojo, Ngasem, Pagu, Gampengrejo, Semen, and Ngadiluwih. Those area will contribute as opponent for Plosoklaten to produce good quality product of soursop. SWOT analysis shows that the business’s position is in quadrant IV (negative, negative) that indicates the condition of weak, because it has some weaknesses and threats from the outside environment more than the strength and opportunity. Damage Control considers as an appropriate strategy that can be done by conducting more market-oriented management. Human resources and technology are also needed to be improved in the future.
Pengaruh Entrepreneurial Marketing dan Kebijakan Pemerintah terhadap Daya Saing Kripik Tempe Sanan di Kota Malang Novi Haryati
UNEJ e-Proceeding 2018: Pembangunan Pertanian dan Peran Pendidikan Tinggi Agribisnis: Peluang & Tantangan di Era Indus
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify the influence of Entrepreneurial Marketing andGovernment Policy on Competitiveness. Data analysis was carried out in quantitative descriptiveusing the concept of Entrepreneurial Marketing, while the second year, the research would beconducted using SEM-based WarPLS and SWOT to find out the relationship between importantfactors in developing the MSME market. The results of this study show that Tempe SananIndustrial Entrepreneurs have made 7 approaches in Entrepreneurial Marketing, namely:Proactiveness, focused Opportunity, Calculated risk taking, Innovativeness, Consumer Intensity,Value creation. Seven dimensions in Entrepreneur Marketing are intended to see continuitybetween important factors that need to be considered to produce optimal marketing.variablesEntrepreneurial marketing have a positive contribution to competitiveness while the governmentpolicy variable is not significant. Based on the weight diagram and rating of each element of theSWOT matrix, it can be seen that the position of the Sanan Tempe Chips Industry is in quadrantII. Despite facing various threats, the company still has internal strength. The strategy that mustbe applied in this condition is to use force to take advantage of long-term opportunities. Productdiversification strategies can overcome the problem of developing MSME Tempe Sanan Chips inorder to be able to compete in gaining market share of processed products in MEA 2025.
THE EFFECT OF WORK MOTIVATION, WORK ENVIRONMENT, AND COMPETENCE ON EMPLOYEE PERFORMANCE (A STUDY AT FROZEN EDAMAME COMPANY) Aisha Rima; Novi Haryati; Anisa Aprilia
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 5, No 2 (2021): November 2021
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v5i2.8839

Abstract

PT. Mitratani Dua Tujuh is required to be able to meet the market demand for frozen edamame due to its increasing demand. Therefore, productive human resources are needed, which can be seen through employee performance appraisals. This research aimed to analyze work motivation, work environment, and competence factors on the employee performance in frozen edamame company. The study was conducted at PT. Mitratani Dua Tujuh in Jember Regency from March-April 2020. The number of samples was 38 employees determined using a purposive sampling technique. The data were obtained by distributing questionnaires and analyzed using the partial least squares structural equation modeling (PLS-SEM) analysis. The results showed that work motivation (X1) had a positive effect on the employee performance variable (Y) of 0.43, with a P-value of < 0.01. In contrast, the work environment variable (X2) had a negative effect on performance (Y) of 0.26, with a P-value of 0.04. Furthermore, competence (X3) had a positive effect on performance (Y) of 0.39, with a P-value of < 0.01. The R- Squared value was 0.44. In conclusion, work motivation, work environment, and competence simultaneously affect employee performance by 44%, and the rest are affected by other variables outside the research model.
Digitalisasi Keuangan pada Supply Chain Agribisnis Padi di Malang Raya, Jawa Timur, Indonesia Agustina Shinta; Destyana Pratiwi; Novi Haryati
Jurnal Ekonomi Pertanian dan Agribisnis Vol 3, No 1 (2019)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.63 KB) | DOI: 10.21776/ub.jepa.2019.003.01.12

Abstract

Pengembangan digitalisasi  saat ini diharapkan dapat mempermudah aksesibilitas pada layanan produk, demikian juga dengan layanan keuangan terutama program pinjaman untuk usaha. Layanan keuangan yang cepat dapat mendorong peningkatan integrasi supply chain agribisnis padi.  Studi awal penelitian ini adalah mengidentifikasi rantai pasok yang terjadi pada agribisnis padi dan menemukan titik-titik praktik rantai pasok yang mana yang mungkin dapat diterapkan digitalisasi yang dapat diintegrasikan dengan penyedia layanan keuangan untuk perbaikan efisiensi biaya dan efektifitas waktu dalam pekerjaan. Studi dilakukan di Desa Watu Gede, Kecamatan Singosari, Kabupaten Malang, Jawa Timur. Metode pengumpulan data adalah data primer dari petani padi yang dipilih secara acak dengan depth interview dan snowball sampling untuk penentuan informan pada supply chain agribisnis padi. Metode analisis data secara deskriptif dari perolehan persepsi kendala pelaku rantai pasok terhadap microfinance dan penggunaan tehnologi informasi.  Hasil mapping ditemukan bahwa pengembangan digitalisasi keuangan hanya dapat dilakukan pada titik yang di dalamnya ada peran besar Gapoktan. Yaitu gapoktan (sebagai supplier sarana produksi) dan  gapoktan (sebagai penggiling beras) - ke lembaga keuangan. Hal ini disebabkan karena kelembagaan gapoktan sudah terbangun system yang integratif dari penyedia sarana produksi, petani dan penggilingan hingga pemasaran
PENGABDIAN MASYARAKAT MELALUI APLIKASI MANAJEMEN DESIGN PRODUCT PENGOLAHAN LIMBAH ORGANIK MENJADI PUPUK ORGANIK CAIR Heptari Elita Dewi; Anisa Aprilia; Imaniar Ilmi Pariasa; Andrean Eka Hardana; Novi Haryati; Effy Yuswita; Djoko Koestiono; Rachman Hartono; Fitria Dina Riana; Silvana Maulidah; Dwi Laila Maulida
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 3 (2022): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.461 KB) | DOI: 10.31764/jmm.v6i3.8034

Abstract

Abstrak: Setiap tahun, limbah yang dihasilkan oleh rumah tangga semakin meningkat. Limbah ini dapat dimanfaatkan sebagai alternatif pupuk organik. Tujuan kegiatan pengabdian kepada masyarakat ini antara lain: (1) meningkatkan pemahaman masyarakat mengenai pengolahan dan manfaat pupuk organik cair melalui kegiatan webinar; (2) meningkatkan kemampuan mitra melalui aplikasi manajemen design product pengolahan limbah jeruk menjadi pupuk organik cair; dan (3) meningkatkan produktivitas mitra melalui pengolahan limbah jeruk menjadi pupuk organik cair. Mitra dari kegiatan ini adalah Komunitas Puri Hijau Royo Royo Kelurahan Arjowinangun Kota Malang. Metode pengabdian meliputi persiapan, sosialisasi, tahap pelatihan awal melalui webinar, dan tahap pelatihan pembuatan pupuk organik dan design product. Hasil dari post test webinar, lebih dari 90% peserta menjawab pertanyaan dengan benar, yang menunjukkan peningkatan pemahaman peserta tentang pengelolaan limbah. Hasil dari pelatihan pembuatan pupuk organik adalah mitra dapat memproduksi pupuk organik cair secara mandiri.Abstract: Every year, waste produced by households is increasing. This waste can be used as an alternative organic fertilizer. The objectives of the community service program include: (1) increasing community understanding of processing and benefits of liquid organic fertilizer through webinar activities; (2) improve the ability of partners through the application of design product management by processing orange waste into liquid organic fertilizer; and (3) increase the productivity of partners through processing orange waste into liquid organic fertilizer. The partner of this program is Komunitas Puri Hijau Royo Royo, Arjowinangun Village, Malang. The method of service community includes preparation, socialization, initial training through webinar, and training of making organic fertilizer and design product. The results of the webinar' post-test show more than 90% of participants answered questions correctly, which showed an increase in participants' understanding of waste management. The result of training in making organic fertilizer is partners can produce liquid organic fertilizer independently.
STRATEGI PENGEMBANGAN USAHA COKLAT TEMPE DI KOTA MALANG Putra Irwandi; Novi Haryati; Daffa Sandi L
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 5, No 1 (2022): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v5i1.1686

Abstract

Strategi pengembangan usaha sangat penting dilakukan dalam menunjang keberlanjutan usaha yang ada. Salah satu pengaplikasiaan strategi pengembangan yang dilakukan di usaa coklat tempe di Kota Malang. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis yakni matriks IFE, EFE, Matriks SWOT dan QSPM. Penelitian berlangsung di Perusahaan Coklat De Tempe, Kota Malang. Hasil yang diperoleh strategi yang dapat dilakukan oleh Perusahaan Coklat Tempe De Konco sebagai berikut. Strategi SO pada Perusahaan Coklat Tempe De Konco dapat dilakukan menambah mesin untuk dapat memanfaatkan tempe menjadi daya jual tinggi. Pada strategi WO Perusahaan Coklat Tempe De Konco dapat melakukan promosi atau pun pemasaran melalui media sosial sehingga akan lebih banyak lagi pengunjung yang mengunjungi Perusahaan Coklat Tempe De Konco. Sedangkan untuk strategi ST Perusahaan Coklat Tempe De Konco dapat melakukan dengan cara menambah diferensiasi produk supaya lebih bervariasi. Untuk strategi WT dapat dilakukan dengan cara menambah mitra kerja sama. Kata kata Kunci: Strategi, SWOT, QSPM
Entrepreneurial marketing strategy on tempe sanan chips small and medium entreprises in Malang Novi Haryati; Moch. Adi Surahman; Miftakhurrizal Kurniawan; Faizatul Amalia
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 1, No 2 (2018)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1360.233 KB) | DOI: 10.21776/ub.afssaae.2018.001.02.5

Abstract

The development of national industry in Indonesia still faces a number of obstacles such as inadequate infrastructure condition, as well as an increase on subsidised fuel price increase, basic electricity rate and minimum wage. Small and medium scale (SME) food industry is one sector of creative industries with a high contribution to the Indonesian economic development. This study aims to get an overview related to agribased agri-sector SME and to identify internal and external factors to formulate appropriate strategies. The data used were primary data from 30 craftsmen in tempe Sanan Malang Chips Center. Data analysis was done descriptively quantitative using Entrepreneurial Marketing concept consisting of 7 dimensions. The results showed that the SME had a strength in terms of its already known products, the weakness was that the product has not been able to meet the export market share. An appropriate strategy was to improve marketing and processing technology.
Co-Authors Agustina Shinta Agustina Shinta Hartati Wahyuningtyas Aisha Rima Andan Linggar Rucitra Andrean Eka Hardana Anisa Aprilia Apichaya Lilavalicakul Ardaneswari Dyah Pitaloka Citraresmi Arif Wahyu Setiawan Arif Yustian Maulana Noor Daffa Sandi L Destyana Ellingga Pratiwi Destyana Pratiwi Djoko Koestiono Dwi Laila Maulida EFFY YUSWITA Excel Virgi Swastika Faizatul Amalia Fitria Dina Riana Heptari Elita Dewi Imaniar Ilmi Pariasa Luisa Maliny Situmeang Miftakhurrizal Kurniawan, Miftakhurrizal Moch Adi Surrahman Moch. Adi Surahman PUTRA - IRWANDI Rachman Hartono Silvana Maulidah