Article Per Year (5 Year)
p-Index From 2021 - 2026
1.513
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJEBD (International Journal Of Entrepreneurship And Business Development) JMD: Jurnal Riset Manajemen & Bisnis Dewantara JURNAL LENTERA BISNIS Manajemen : Jurnal Ekonomi
Cecep Safa’atul Barkah
Universitas Padjadjaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : JURNAL LENTERA BISNIS

 1 
PERAN STRATEGI KOMUNIKASI PEMASARAN BUSINESS TO BUSINESS (B2B) DALAM MENINGKATKAN PENJUALAN ONLINE (STUDI KASUS PADA BISNIS FIRSTHAND SELLER) Faradiba Sabina Erdian; Cecep Safa’atul Barkah; Iwan Sukoco Sukoco; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.843

Abstract

The use of the internet and social media has brought significant changes to buying and selling activities, especially in online shopping. In the Business to Business (B2B) context, marketing communication strategies play a crucial role in enhancing online sales. This research aims to analyze the role of marketing communication strategies in increasing online sales for small B2B businesses, such as Mimosh. The research employs a qualitative descriptive approach, using observation and interviews with Mimosh's owner and CEO. The research findings indicate that Mimosh utilizes social media platforms, such as Facebook and WhatsApp groups, for online marketing. The applied marketing communication strategies include personal selling and relationship marketing. Personal selling is carried out through video, photo, and written content on Facebook to reach potential audiences and resellers. Mimosh also builds a professional profile with comprehensive information about products, advantages, benefits, and clear contact details. Relationship marketing is achieved by providing client satisfaction and building long-term relationships. This research highlights the importance of appropriate communication strategies in the B2B business context and provides recommendations to Mimosh management based on the research findings. Keywords: Business B2B, Online Sales, Marketing Communication Strategy
PENGARUH UTILITARIAN VALUE, HEDONIC VALUE, DAN SYMBOLIC VALUE TERHADAP MINAT BELI (Studi Pada Live Streaming Shopee @Mayoutfitofficialshop) Salsa Nurpadilah; Nenden Kostini; Cecep Safa’atul Barkah
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1140

Abstract

In today's digital age, live streaming has become a dominant marketing platform, allowing for direct interaction between producers and consumers as well as providing a hands-on experience to users. Companies like Shopee @mayoutfitofficialshop have adopted live streaming as a key strategy to promote their products. This study identified the contribution of Utilitarian Value, Hedonic Value, and Symbolic Value in live streaming to consumer buying interest by involving 100 respondents in a quantitative and descriptive research design. Data from a questionnaire with a Likert scale of six answer choices were analyzed using descriptive statistics and multiple linear regression. The results show that Utilitarian Value, Hedonic Value, and Symbolic Value significantly influence consumers' buying interest in Shopee @mayoutfitofficialshop live streaming, emphasizing the important role of practical utility, fun, and symbolic value in the formation of buying interest on live streaming platforms such as Shopee @mayoutfitofficialshop.
STRATEGI PEMASARAN PERUSAHAAN DALAM MEMPERTAHANKAN PENJUALAN PADA BISNIS BAKERY LOT.BUTTER Fadiyah Zahra; Iwan Sukoco; Cecep Safa’atul Barkah
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1148

Abstract

Lot.butter, a bakery business founded in Bandung in 2021, has succeeded in attracting attention with its quality products, especially Daifuku which went viral in 2023 thanks to reviews from famous Instagram celebrities. The popularity and sales of Lot.butter have increased significantly, in contrast to the trend of artist cake businesses in 2017 which did not last long because they only relied on popularity without the support of business skills. To avoid a similar fate, Lot.butter plans a mature marketing strategy to maintain sales. This research uses qualitative methods with IFE, EFE, IE, SWOT and QSPM analysis, as well as data collection techniques through interviews with 7 informants and documentation studies. As a result, marketing strategies through various social media platforms such as Tiktok, Facebook, Twitter and YouTube, exclusive promotions with online delivery partners, as well as expansion into the Jakarta bakery market are recommended.
ANALISIS STRATEGI SOCIAL MEDIA MARKETING DALAM MEMPERTAHANKAN BRAND AWARENESS PADA DOTATO DONAT KAMPUNG (Studi Kasus pada Instagram Dotato) Jihan Hanifah Sony; Cecep Safa’atul Barkah
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1199

Abstract

Dotato Donat Kampung, a prominent MSME in the culinary sector, has effectively built substantial brand awareness among students in Jatinangor. However, it faces challenges in sustaining this awareness. This research aims to analyze the social media marketing strategies employed by Dotato Donat Kampung to maintain its brand presence. Utilizing a qualitative approach with a descriptive method, the research involved detailed interviews with both the owners. The effectiveness of the social media marketing strategies was evaluated using the TOWS method. The findings indicate that Dotato Donat Kampung's social media marketing is fairly successful in boosting brand awareness and product sales, although there are certain Instagram features that have not been fully utilized. The analysis highlights the need to optimize the use of Instagram ads and broadcast channels to sustain brand awareness and broaden audience reach. Dotato Donat Kampung, a prominent MSME in the culinary sector, has effectively built substantial brand awareness among students in Jatinangor. However, it faces challenges in sustaining this awareness. This research aims to analyze the social media marketing strategies employed by Dotato Donat Kampung to maintain its brand presence. Utilizing a qualitative approach with a descriptive method, the research involved detailed interviews with both the owners. The effectiveness of the social media marketing strategies was evaluated using the TOWS method. The findings indicate that Dotato Donat Kampung's social media marketing is fairly successful in boosting brand awareness and product sales, although there are certain Instagram features that have not been fully utilized. The analysis highlights the need to optimize the use of Instagram ads and broadcast channels to sustain brand awareness and broaden audience reach.
Co-Authors Amalia Maretta Fadhila Aria Dimas Pramudya Arianis Chan Fadiyah Zahra Faradiba Sabina Erdian Firda Deviyana Rizki Iwan Sukoco Iwan Sukoco Sukoco Jihan Hanifah Sony Nahda Ratu Aulia Nenden Kostini Nurillah Jamil Achmawati Novel Pratami Wulan Tresna Salsa Nurpadilah Vania Sekarayodya Raharjo