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Perdana Wahyu Santosa
Faculty of Economics and Business University of YARSI
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Marketing Events Mediating BEV Features and Operating Costs: Impact on Purchase Intentions Mustafa, Faiz; Santosa, Perdana Wahyu
Marketing and Business Strategy Vol. 1 No. 2 (2024): MAY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i2.179

Abstract

This research aims to find out the lack of influence of Batery Electric Vehicle (BEV) features and vehicle operating perspective costs on the interest in purchasing electric cars with marketing events as a mediation and review from an Islamic. This devotional population is a society over 21 years old that is domiciled in Jabodetabek. The sample in this study was made up of people who drove more than three times in one week, for a total of 100 respondents. The sampling technique uses a non-probability method with purposive sampling techniques through the distribution of questionnaires with Google forms. The analytical method used is the Partial Least squares Structural Equation Modeling method (PLS-SEM). The results of the study show that Feature influences Purchase Intention, Feature influences Marketing Event, Vehicle Operating Cost influences Purchase Intention, Marketing Event influences Purchase Intentions, Marketing Event mediates the influence of Feature on Purchase Intentions, Features, Vehicle Operating Costs, Marketing Events, and Purchase Intention BEV cars among the people in Jabodetabek. The implications of the results of this study present that purchase intention towards BEVs encourages producer management to optimally utilize all the variables analyzed in this study proportionally.
Pelatihan Budidaya Ikan Lele dengan Metode 6M pada “Naminasang Farm & Co” Desa Mandalamekar Budiantoro, Harry; Santosa, Perdana Wahyu; Zhafiraah, Nazma Riska; Paramitra, Yuaniko
AKM Vol 5 No 2 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i2.1231

Abstract

Pemberdayaan ikan lele adalah serangkaian upaya dan tindakan yang dilakukan untuk meningkatkan produktivitas, kesejahteraan, dan keberlanjutan budidaya ikan lele. Ini dapat mencakup berbagai aspek seperti: Pelatihan, Pendanaan dan akses modal, Pengembangan infrastruktur, Peningkatan kualitas dan profuktivitas, Pemasaran dan Distribusi dan Kerjasama dan Kelembagaan. Oleh karena itu, Dengan pemberdayaan ini, diharapkan para petani lele dapat meningkatkan kesejahteraan mereka, menjaga keberlanjutan usaha, dan memberikan kontribusi positif terhadap perekonomian lokal dan nasional. Namun pada kenyataannya pelaksanaan pemberdayaan ikan lele ini dapat menghadapi berbagai kendala dan kekurangan seperti: Akses terbatas ke modal dan sumber daya, kurangnya dukungan pemerintah dan kebijakan yang tidak memadai dan kurang nya Kerjasama dan kolaborasi pada pihak lain. Pelatihan dan pemberian modal kerja kepada Kelompok Pembudidaya Ikan (POKDAKAN) di Desa Mandalamekar. Berdasarkan kegiatan PKM yang telah dilaksanakan, adanya peningkatan persentase panen sebesar 20-30%. Melaksanakan budidaya ikan lele di Desa Mandalamekar dapat memberikan berbagai manfaat yang signifikan, baik bagi Masyarakat desa maupun bagi perekonomian lokal seperti: Sumber Pendapatan Baru, Penciptaan Lapangan Kerja dan Pemanfaatan Lahan dan Sumber Daya Air.
How Does Word of Mouth Mediate the Relationship between Lifestyle and Product Quality to Customer Loyalty? Saputra, Wahyu Dwi; Santosa, Perdana Wahyu
Marketing and Business Strategy Vol. 2 No. 1 (2024): NOVEMBER 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v2i1.241

Abstract

This study examines the influence of lifestyle and product quality on customer loyalty, with word of mouth (WoM) as a mediating factor for Erigo products. The research focuses on YARSI University students (Batch 2016-2019) who have purchased Erigo products. It contributes to consumer behavior and marketing literature by highlighting WoM's role in fostering loyalty to local fashion brands. The sample consists of 100 respondents who purchased Erigo products 1-2 times, 3-4 times, or more than 4 times, selected through purposive sampling with a non-probability method. Data were collected via questionnaires and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). Findings reveal that lifestyle and product quality significantly influence WoM. Lifestyle directly impacts customer loyalty, while product quality does not. WoM strongly affects customer loyalty and mediates the relationship between both lifestyle and product quality with loyalty. These results emphasize WoM's critical role in enhancing loyalty, reinforcing the importance of targeting lifestyle alignment and product quality in Erigo’s marketing strategies. By leveraging WoM effectively, Erigo can strengthen customer retention and advocacy among its student consumer base.
Employee Performance and Work Motivation: The Impact of Transformational and Transactional Leadership Mediator Sudarmadi, Muhammad Azmi Syauqirrahman; Santosa, Perdana Wahyu
Human Capital and Organizations Vol. 2 No. 2 (2025): APRIL 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v2i2.319

Abstract

This study investigates the effects of transformational and transactional leadership on employee performance, with work motivation acting as a mediating variable. Conducted at The Acacia Hotel Jakarta, a four-star hotel established on June 21, 1996, the research involved 60 employees. A quantitative approach was used, utilizing questionnaires distributed to all employees through purposive sampling. Data analysis was conducted using WarpPLS Partial Least Square Structural Equation Modeling (PLS-SEM). The findings revealed that transactional leadership positively influences employee performance, while transformational leadership negatively impacts it. Moreover, transactional leadership negatively affects work motivation, whereas transformational leadership has a positive influence on it. Interestingly, work motivation does not significantly affect employee performance and does not mediate the relationship between either leadership style and employee performance. These results suggest that while transactional leadership can drive performance directly, it may reduce motivation. On the other hand, transformational leadership boosts motivation but may not translate into improved performance. This highlights a critical consideration for managers in balancing leadership styles to enhance both motivation and performance. Understanding the complex dynamics between leadership, motivation, and performance can help organizations formulate more effective management strategies.
Inovasi Nilai Tambah dan Daya Saing Produk BUMDes Pokdakan Naminasang Farm melalui Pendampingan PIRT dan Sertifikasi Halal Budiantoro, Harry; Santosa, Perdana Wahyu; Suhaeri, Suhaeri; Putri, Arimbi Eka; Salsabila, Aulia Zikra
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i2.250

Abstract

This Community Service Program aims to increase the added value and competitiveness of products from the Village-Owned Enterprise (BUMDes) POKDAKAN NaminaSang Farm & Co in Mandalamekar Village by assisting in obtaining Home Industry Food Permits (PIRT) and halal certification were carried out on August 3, 2025. The methods used include training, outreach, coaching, and intensive consultations for POKDAKAN members. The community service team also collaborates with halal certification institutions and local health departments. Activities include education on licensing procedures, training halal supervisors, and assistance with PIRT permit applications. Initial results show a significant increase in partners' understanding of PIRT and halal regulations, as well as their readiness to process permits. Partner products that have gone through the standardization and certification process are expected to be able to penetrate modern markets and large retailers, while increasing consumer confidence. This program aligns with the Sustainable Development Goals (SDGs), particularly in the aspects of community welfare, health, and partnerships.
Pelatihan Manajemen Keuangan, Solusi Daya Saing dan Omzet POKDAKAN Naminasang Farm & Co Budiantoro, Harry; Santosa, Perdana Wahyu; Paramitra, Yuaniko; Palloge, Arya Narendra Andi; Zahra, Nurfadhilah
Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): Desember
Publisher : Indonesia Emerging Literacy Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53621/jippmas.v4i2.387

Abstract

Pemberdayaan kelompok usaha di sektor perikanan, khususnya Kelompok Pembudidaya Ikan (POKDAKAN), menjadi penting dalam meningkatkan daya saing dan keinginan usaha. POKDAKAN Naminasang Farm & Co menghadapi tantangan dalam pengelolaan keuangan yang efektif, yang berdampak pada keterbatasan kemampuan bersaing dan pencapaian omzet yang optimal. Oleh karena itu, program Pengabdian Kepada Masyarakat (PKM) ini dirancang untuk memberikan pelatihan manajemen keuangan yang terintegrasi dengan tujuan meningkatkan pengetahuan dan keterampilan anggota POKDAKAN dalam mengelola keuangan usaha. Metode yang digunakan meliputi workshop, pendampingan intensifikasi, dan monitoring implementasi strategi keuangan. Hasil evaluasi menunjukkan peningkatan pemahaman peserta sebesar 87% dalam konsep-konsep dasar manajemen keuangan setelah pelatihan (pre-test dan post-test). Peningkatan ini juga diiringi dengan penerapan strategi keuangan yang lebih baik, berkontribusi pada peningkatan daya saing usaha. Dengan demikian, pelatihan ini memberikan solusi nyata dalam menghadapi tantangan keuangan dan memperkuat posisi POKDAKAN dalam industri perikanan.
PELATIHAN PEMASARAN UMKM BERBASIS MEDIA SOSIAL PADA DESA MANDALAMEKAR KAB.BANDUNG Budiantoro, Harry; Anthonio, Dean Salomo; Santosa, Perdana Wahyu; Subing, Hesty Juni Tambuati; Zahra, Nurfadhilah; Wiratama, Lison
Journal of Entrepreneurship and Community Innovations Vol 2 No 2 (2024): FEBRUARI 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v2i2.118

Abstract

Pengabdian ini bertujuan untuk mengevaluasi pengetahuan, keterampilan, dan penerapan pemasaran melalui media sosial di Desa Mandalamekar, Kecamatan Cimenyan, Kabupaten Bandung. Ini didasarkan pada kenyataan bahwa salah satu tantangan yang dihadapi oleh Desa umumnya adalah kurangnya pengetahuan tentang pemasaran online, terutama seiring dengan kemajuan teknologi internet. Oleh karena itu, penting untuk memberikan pelatihan mengenai pemasaran UMKM berbasis media sosial agar memungkinkan UMKM untuk melakukan transaksi dengan lebih mudah melalui aplikasi. Metode implementasi terdiri dari analisis awal, yang mencakup survei dan pelatihan UMKM dalam pemasaran melalui media sosial, serta melibatkan pihak terkait lainnya. Kegiatan pelatihan melibatkan narasumber dari internal dan eksternal. Hasil dari pelaksanaan pelatihan menunjukkan peningkatan dalam kualitas produksi video untuk pemasaran UMKM di Karang Taruna
The Influence of Brand Image and Experiential Marketing on Consumer Loyalty with Consumer Satisfaction as an Intervening Maghfur, Rafly fata; Santosa, Perdana Wahyu; Zhafiraah, Nazma Riska
Marketing and Business Strategy Vol. 1 No. 1 (2023): NOVEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i1.153

Abstract

This study aims to determine whether there is an influence of brand image and experiential marketing on consumer loyalty with consumer satisfaction as mediation in Kopi Kenangan products. The population of this study is Generation Z, aged 12-28 years, who live in Jabodetabek. The sample in this study were people who had bought Kopi Kenangan products at least 2 times within 3 months with a total of 100 respondents. The sampling technique uses a non-probability method with a purposive sampling technique through distributing questionnaires. The analysis method used is the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The results showed that Brand Image affects customer satisfaction. Experiential. The managerial implications of the influence of Brand Image and Experiential marketing on consumer loyalty with consumer satisfaction as an intervening variable in Kopi Kenangan in Jabodetabek by Generation Z can include several important aspects, namely strengthening Brand Image by developing brand identity and consistent brand communications as for the implementation of Experiential marketing such as developing memorable experience and quick resolution of complaints.
PELATIHAN DIFERENSIASI PRODK BERBASIS ZERO WASTE SOLUSI DAYA SAING DAN OMZET POKDAKAN NAMINASANG FARM & CO Budiantoro, Harry; Santosa, Perdana Wahyu; Paramitra, Yuaniko; Zhafiraah, Nazma Riska; Oktavia, Dinda
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1919

Abstract

Zero waste-based product differentiation training as a solution to improve the competitiveness of the Naminasang Farm & Co. fish farming group (POKDAKAN). Zero waste is an approach that optimizes the use of resources and reduces waste, resulting in environmentally friendly and more economically valuable products. This training aims to provide understanding and skills to POKDAKAN members in developing varied, innovative, and sustainable processed catfish products by utilizing waste from fish farming and processing. Through the zero waste approach, POKDAKAN Naminasang Farm & Co can create various new products such as animal feed from fish waste, organic fertilizer from fish farming waste, and healthy snacks from fish skin or bones. The results of this training are expected to improve operational efficiency, reduce production costs, and expand market share through sustainability-based product innovation. Thus, zero waste-based product differentiation is expected to be an effective strategy to improve the competitiveness of POKDAKAN Naminasang Farm & Co in local and global markets, as well as contribute to the circular economy and sustainable development.
DETERMINASI KUALITAS AUDIT: PERAN KOMITE AUDIT SEBAGAI MODERASI Budiantoro, Harry; Santosa, Perdana Wahyu; Challen, Auliffi Ermian; Primadini, Adinda; Tantri Ningsih, Hestin Agus
Jurnal Akuntansi dan Bisnis Krisnadwipayana Vol 12 No 3 (2025): Jurnal Akuntansi dan Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jabk.v12i3.927

Abstract

This study aims to examine the effect of audit tenure, audit rotation, Public Accounting Firm (KAP) size, and audit fees on audit quality, with the audit committee as a moderating variable in companies included in the SRI-KEHATI index for the 2019–2023 period. The phenomenon of differences in previous research results regarding the effectiveness of auditor rotation and the role of corporate governance forms the basis of this study. The data used is secondary data from the annual reports and financial statements of companies included in the SRI-KEHATI index. The analysis was conducted using SPSS version 31 software using logistic regression. The results show that KAP size and audit fees have a significant effect on audit quality, while audit rotation has no significant effect, and audit tenure shows a varying effect. In addition, the audit committee is unable to moderate the relationship between audit tenure and KAP size with audit quality. These findings confirm that audit quality is more influenced by KAP reputation and audit fees than simply auditor turnover. This study concludes that companies need to be more selective in choosing KAPs and strengthen the role of audit committees. Managerial implications: The results of this study can be used as strategic considerations by management, regulators, and investors in improving governance and maintaining sustainable company audit quality
Co-Authors Abshar, Muhammad Amanda, Dinda Ardelia Any Setianingrum Asaari, Masagus Budiantoro, Harry Challen, Auliffi Ermian Dean Salomo Kumenaung DWI SURYANTO Eindye Taufiq, Eindye Hesty Juni Tambuati Subing Intan Apriadi Kasmiati, Mia Lapae, Kanaya Maghfur, Rafly fata Martua Eliakim Tambunan Mustafa, Faiz Ningsih, Hestin Agus Tantri Nurul Huda Oktavia, Dinda Palloge, Arya Narendra Andi Primadini, Adinda Putri, Arimbi Eka Roselli, Salsabila Roy Sembel Salsabila, Aulia Zikra Saputra, Wahyu Dwi Sovi Ismawati Rahayu Sudarmadi, Muhammad Azmi Syauqirrahman Suhaeri Suhaeri, Suhaeri Tantri Ningsih, Hestin Agus Wiratama, Lison Yuaniko Paramitra Zahra, Nurfadhilah Zainal Zawir Simon Zhafiraah, Nazma Riska