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All Journal ETIKONOMI Jurnal Manajemen Teknologi Journal of Economics, Business, & Accountancy Ventura JPM (Jurnal Pemberdayaan Masyarakat) Minda Baharu Jurnal Manajemen Studi Kasus Inovasi Ekonomi BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship AKM: Aksi Kepada Masyarakat PROGRESIF Research of Islamic Economics (RIE) Human Capital and Organizations Marketing and Business Strategy
Perdana Wahyu Santosa
Faculty of Economics and Business University of YARSI
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pelatihan Packaging Product Pada UMKM Desa Mandalamekar, Kecamatan Cimenyan, Kabupaten Bandung, Jawa Barat Budiantoro, Harry; Anthonio, Dean Salomo; Santosa, Perdana Wahyu; Abshar, Muhammad; Lapae, Kanaya; Ningsih, Hestin Agus Tantri
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 3 No 2 (2023)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v3i2.1245

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pengetahuan dan keterampilan dalam membuat kemasan produk kepada pelaku usaha UMKM di Desa Mandalamekar, Kecamatan Cimenyan, Kabupaten Bandung, Jawa Barat guna adanya pengembangan daya kreativitas, pengembangan produk menentukan ciri khas produk dan membuat merk produk melalui pelatihan branding dan packaging. Metode pelaksanaan kegiatan mencakup pelatihan, sosialisasi dan pendampingan serta pendekatan fasilitas dan media yang terdiri dari penyampaian materi, diskusi, demonstrasi, praktek, dan pengamatan. Selain meningkatkan pengetahuan peserta tentang kemasan produk, mereka juga mampu menciptakan kemasan yang baru dan menarik. Hasil survei terhadap kemasan baru menunjukkan bahwa rata-rata responden menyukai kemasan baru dari peserta. Dengan kata lain, kemasan baru mampu menarik minat konsumen.
Enhancing Muslim Consumer Purchasing Decisions: The Impact of Product Quality, Price, Service Excellence, and Halal Certification Amanda, Dinda Ardelia; Santosa, Perdana Wahyu
Research of Islamic Economics Vol. 2 No. 1 (2024): JULY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v2i1.248

Abstract

This research aims to determine the influence of Product Quality, Price, Service Quality, and Halal Certification on Muslim Consumer Purchasing Decisions at "Holland Bakery" in DKI Jakarta. The sample consists of 112 respondents who have purchased "Holland Bakery" products, selected through purposive sampling. Findings indicate that product quality and price positively and significantly affect purchasing decisions. However, service quality and Halal certification do not significantly impact purchasing decisions. From a managerial perspective, this research provides key insights for targeting the Muslim consumer market. It emphasizes that while product quality and competitive pricing are crucial, the presence of halal certification and superior service quality may not significantly sway purchasing decisions. Managers should focus on maintaining high product quality and competitive prices to meet the expectations of Muslim consumers, who prioritize these factors when making purchasing decisions.
Pendampingan Pembuatan Laporan Keuangan UMKM Untuk Peningkatan Akses Modal Usaha Budiantoro, Harry; Santosa, Perdana Wahyu; Subing, Hesti Juni Tambuati; Zhafiraah, Nazma Riska; Ningsih, Hestin Agus Tantri
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 6 No 2 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i2.1297

Abstract

MSME is an abbreviation for Micro, Small and Medium Enterprises. Basically, MSMEs mean businesses or businesses carried out by individuals, groups, small business entities, or households. Indonesia as a developing country makes MSMEs the main foundation of the community's economic sector, this is done to encourage the ability of independence to develop in society, especially in the economic sector. Therefore, competent Human Resources (HR) are needed to produce quality financial reports. This activity is carried out through outreach, training and assistance to MSME actors in Mandalamekar Village. Based on the PKM activities that have been carried out, there are participants who are able to understand 87% of the material. Apart from that, based on the practice of making Financial Reports and how to make Financial Reports and producing four financial reports, they were successfully arranged neatly according to wishes and were able to be presented using a laptop, not manually as before. Significant managerial implications, especially in terms of increasing access to business capital. The following are several managerial implications that can be identified: the mentoring process will help MSME owners and managerial staff to increase their understanding of financial management.
Simulasi dan Pendampingan, Pengelolaan serta Pelaporan Keuangan Badan Usaha Milik Desa (BUMDes) di Wilayah Kecamatan Cimenyan Kabupaten Bandung Santosa, Perdana Wahyu; Subing, Hesty Juni Tambuati; Budiantoro, Harry; Shaleh, Khairul; Noviyanti, Cahyani Rahma
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 6 No 3 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i3.1379

Abstract

Village-owned enterprises (BUMDes) in Cimenyan Sub-district, Bandung Regency, manage several businesses operated by the local community. In its development, financial management in BUMDes is still simple. The lack of understanding of BUMDes managers resulted in a lack of integration in the bookkeeping of transactions. The PKM team from FEB Yarsi University made this training which was held on Tuesday, May 21, 2024 which was attended by all management staff totaling 14 people with the aim that BUMDes Management and the business units involved can prepare financial reports based on SAK ETAP. The method used is the Participatory Action Research (PAR) method, which involves all parties actively in reviewing ongoing actions. The results of this PKM show that the Pre test is 53% while after carrying out the training the Post test results are 91%, which means that there is an increase in the knowledge of BUMDes devices where almost all of them have understood village financial reports. This simple financial report management training was carried out well, and it is hoped that BUMDes administrators can apply simple financial management and reporting knowledge that is in accordance with applicable regulations, transparent, and accountable.
PENINGKATAN DAYA SAING UMKM MELALUI AKSES KUR PERBANKAN BERBASIS DIGITAL PADA DESA MANDALA MEKAR, KECAMATAN CIMENYAN, KABUPATEN BANDUNG, JAWA BARAT Budiantoro, Harry; Santosa, Perdana Wahyu; Anth, Dean Salomo; Taufiq, Eindye; Oktavia, Dinda; Zhafiraah, Nazma Riska
MINDA BAHARU Vol 8, No 1 (2024): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v8i1.5845

Abstract

Program pengabdian masyarakat ini merupakan inisiatif yang bertujuan untuk melakukan sosialisasi dan memberikan pendampingan kepada para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Mandalamekar, Kecamatan Cimenyan, Kabupaten Bandung, Jawa Barat, tentang cara memperoleh Kredit Usaha Rakyat (KUR). Tujuan utama dari kegiatan ini adalah untuk pertama, memastikan bahwa pelaku UMKM di wilayah tersebut memiliki pengetahuan tentang lembaga keuangan yang menyediakan dana modal usaha, kedua, membantu mereka yang menghadapi kendala dalam hal permodalan untuk mengajukan KUR, dan ketiga, memberikan pemahaman yang komprehensif mengenai proses pengajuan dan perolehan KUR, sehingga mereka dapat mengembangkan usaha mereka. Program ini berhasil melibatkan 44 pelaku UMKM di Desa Mandalamekar dan menghasilkan peningkatan signifikan dalam pemahaman mereka mengenai prosedur pengajuan KUR, serta memberikan mereka akses kepada dana yang mendukung pengembangan usaha mereka di wilayah tersebut.
Marketing Events Mediating BEV Features and Operating Costs: Impact on Purchase Intentions Mustafa, Faiz; Santosa, Perdana Wahyu
Marketing and Business Strategy Vol. 1 No. 2 (2024): MAY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i2.179

Abstract

This research aims to find out the lack of influence of Batery Electric Vehicle (BEV) features and vehicle operating perspective costs on the interest in purchasing electric cars with marketing events as a mediation and review from an Islamic. This devotional population is a society over 21 years old that is domiciled in Jabodetabek. The sample in this study was made up of people who drove more than three times in one week, for a total of 100 respondents. The sampling technique uses a non-probability method with purposive sampling techniques through the distribution of questionnaires with Google forms. The analytical method used is the Partial Least squares Structural Equation Modeling method (PLS-SEM). The results of the study show that Feature influences Purchase Intention, Feature influences Marketing Event, Vehicle Operating Cost influences Purchase Intention, Marketing Event influences Purchase Intentions, Marketing Event mediates the influence of Feature on Purchase Intentions, Features, Vehicle Operating Costs, Marketing Events, and Purchase Intention BEV cars among the people in Jabodetabek. The implications of the results of this study present that purchase intention towards BEVs encourages producer management to optimally utilize all the variables analyzed in this study proportionally.
Pelatihan Budidaya Ikan Lele dengan Metode 6M pada “Naminasang Farm & Co” Desa Mandalamekar Budiantoro, Harry; Santosa, Perdana Wahyu; Zhafiraah, Nazma Riska; Paramitra, Yuaniko
AKM Vol 5 No 2 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i2.1231

Abstract

Pemberdayaan ikan lele adalah serangkaian upaya dan tindakan yang dilakukan untuk meningkatkan produktivitas, kesejahteraan, dan keberlanjutan budidaya ikan lele. Ini dapat mencakup berbagai aspek seperti: Pelatihan, Pendanaan dan akses modal, Pengembangan infrastruktur, Peningkatan kualitas dan profuktivitas, Pemasaran dan Distribusi dan Kerjasama dan Kelembagaan. Oleh karena itu, Dengan pemberdayaan ini, diharapkan para petani lele dapat meningkatkan kesejahteraan mereka, menjaga keberlanjutan usaha, dan memberikan kontribusi positif terhadap perekonomian lokal dan nasional. Namun pada kenyataannya pelaksanaan pemberdayaan ikan lele ini dapat menghadapi berbagai kendala dan kekurangan seperti: Akses terbatas ke modal dan sumber daya, kurangnya dukungan pemerintah dan kebijakan yang tidak memadai dan kurang nya Kerjasama dan kolaborasi pada pihak lain. Pelatihan dan pemberian modal kerja kepada Kelompok Pembudidaya Ikan (POKDAKAN) di Desa Mandalamekar. Berdasarkan kegiatan PKM yang telah dilaksanakan, adanya peningkatan persentase panen sebesar 20-30%. Melaksanakan budidaya ikan lele di Desa Mandalamekar dapat memberikan berbagai manfaat yang signifikan, baik bagi Masyarakat desa maupun bagi perekonomian lokal seperti: Sumber Pendapatan Baru, Penciptaan Lapangan Kerja dan Pemanfaatan Lahan dan Sumber Daya Air.
How Does Word of Mouth Mediate the Relationship between Lifestyle and Product Quality to Customer Loyalty? Saputra, Wahyu Dwi; Santosa, Perdana Wahyu
Marketing and Business Strategy Vol. 2 No. 1 (2024): NOVEMBER 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v2i1.241

Abstract

This study examines the influence of lifestyle and product quality on customer loyalty, with word of mouth (WoM) as a mediating factor for Erigo products. The research focuses on YARSI University students (Batch 2016-2019) who have purchased Erigo products. It contributes to consumer behavior and marketing literature by highlighting WoM's role in fostering loyalty to local fashion brands. The sample consists of 100 respondents who purchased Erigo products 1-2 times, 3-4 times, or more than 4 times, selected through purposive sampling with a non-probability method. Data were collected via questionnaires and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). Findings reveal that lifestyle and product quality significantly influence WoM. Lifestyle directly impacts customer loyalty, while product quality does not. WoM strongly affects customer loyalty and mediates the relationship between both lifestyle and product quality with loyalty. These results emphasize WoM's critical role in enhancing loyalty, reinforcing the importance of targeting lifestyle alignment and product quality in Erigo’s marketing strategies. By leveraging WoM effectively, Erigo can strengthen customer retention and advocacy among its student consumer base.
Employee Performance and Work Motivation: The Impact of Transformational and Transactional Leadership Mediator Sudarmadi, Muhammad Azmi Syauqirrahman; Santosa, Perdana Wahyu
Human Capital and Organizations Vol. 2 No. 2 (2025): APRIL 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v2i2.319

Abstract

This study investigates the effects of transformational and transactional leadership on employee performance, with work motivation acting as a mediating variable. Conducted at The Acacia Hotel Jakarta, a four-star hotel established on June 21, 1996, the research involved 60 employees. A quantitative approach was used, utilizing questionnaires distributed to all employees through purposive sampling. Data analysis was conducted using WarpPLS Partial Least Square Structural Equation Modeling (PLS-SEM). The findings revealed that transactional leadership positively influences employee performance, while transformational leadership negatively impacts it. Moreover, transactional leadership negatively affects work motivation, whereas transformational leadership has a positive influence on it. Interestingly, work motivation does not significantly affect employee performance and does not mediate the relationship between either leadership style and employee performance. These results suggest that while transactional leadership can drive performance directly, it may reduce motivation. On the other hand, transformational leadership boosts motivation but may not translate into improved performance. This highlights a critical consideration for managers in balancing leadership styles to enhance both motivation and performance. Understanding the complex dynamics between leadership, motivation, and performance can help organizations formulate more effective management strategies.
Ekonomi Tumbuh, Stunting Turun: Budikdamber sebagai Gerakan Kemandirian Kader PKK Mandalamekar Santosa, Perdana Wahyu; Donanti, Elita; Budiantoro, Harry; Primadini, Adinda; Nurisma, Firra
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i3.1722

Abstract

This Community Service Program (PKM) aims to empower PKK and Posyandu cadres in Mandalamekar Village through the development of creative economy activities based on Budikdamber (fish farming in buckets). This method was chosen because it is practical, space-saving, and economical, while also providing opportunities to increase household income and supply protein sources for toddlers and pregnant women through the Supplementary Feeding Program (PMT) as an effort to reduce stunting rates. The program was carried out on Friday, August 3, 2024, at the Mandalamekar Village Hall, involving PKK and Posyandu cadres, village officials, and local residents. The activities included technical training on catfish farming, nutrition education, and assistance in processing fish products into value-added items such as nuggets and shredded catfish (abon). The program’s success indicators include active participation of participants, the adoption of Budikdamber practices at the household level, improved nutritional knowledge, and the utilization of harvests for PMT at the Posyandu. In the long term, this program is expected to foster an independent community based on creative economic activities that support family welfare improvement and sustainable stunting reduction, thereby serving as a model for integrated village empowerment combining both health and economic aspects.
Co-Authors Abshar, Muhammad Amanda, Dinda Ardelia Any Setianingrum Any Setianingrum, Any Apriadi, Intan Asaari, Masagus Budiantoro, Harry Dean Salomo Kumenaung Donanti, Elita DWI SURYANTO Eindye Taufiq, Eindye Kasmiati, Mia Lapae, Kanaya Martua Eliakim Tambunan Mustafa, Faiz Ningsih, Hestin Agus Tantri Noviyanti, Cahyani Rahma Nurisma, Firra Nurul Huda Oktavia, Dinda Primadini, Adinda Putri, Arimbi Eka Roselli, Salsabila Roy Sembel Salsabila, Aulia Zikra Saputra, Wahyu Dwi Shaleh, Khairul Sovi Ismawati Rahayu, Sovi Ismawati Subing, Hesti Juni Tambuati Subing, Hesty Juni Tambuati Sudarmadi, Muhammad Azmi Syauqirrahman Suhaeri Suhaeri, Suhaeri Tantri Ningsih, Hestin Agus Yuaniko Paramitra Zainal Zawir Simon, Zainal Zawir Zhafiraah, Nazma Riska