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All Journal Persepsi : Communication Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nivedana : Jurnal Komunikasi dan Bahasa Britain International of Humanities and Social Sciences (BIoHS) Journal Social Science Studies Formosa Journal of Social Sciences (FJSS) Jurnal Ilmu Komunikasi Student Scientific Creativity Journal JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Communicative : Jurnal Komunikasi dan Penyiaran Islam
Syafruddin Pohan
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Contribution of External Public Relations of Directorate General of Tax Through social media to the Organizational Image and the Increase in Tax Awareness Tengku Amiliza; Hendra Harahap; Syafruddin Pohan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4742

Abstract

The objective of the research is to evaluate whether social media of the Ditjen Pajak (Directorate General of Tax) has contribution to the organizational image and the increase in tax awareness and to analyze whether the contribution is different between its heavy followers and light followers. The theory used is 4C theory in using social media: context, communication, collaboration, and connection.  The population is the followers of facebook account and instagram and non-tax employees of the Ditjen Pajak. The samples are 200, taken by using purposive sampling, based on the result of observation, and accidental sampling technique. The result of testing using the SPSS program with linear regression analysis and Spearman Rho-Rank correlation test, shows that there is contribution of social media at the Ditjen Pajak to the organizational image with a quite meaningful correlation in the two variables and there is contribution of social media at the Ditjen Pajak to tax awareness with insignificant but positive correlation in the two variables. The result of Chow test indicates that there is a difference in the contribution of social media at the Ditjen Pajak to its image between its heavy followers and light followers, but there is no difference in the contribution of social media at the Ditjen Pajak to tax awareness between its heavy followers and light followers.
Co-Authors Al Hafizh M Andre Genesa Harahap Artika Esteria Sirait Dewi Kurniawati Eliza Dwi Anggraeni Feni Khairifa Ginting, Sinta Azhary Hendra Harahap Iskandar Zulkarnain Juli Purnawati July Susanti Br Sinuraya Misiyem Misiyem Muhammad Farhan Muhammad Tarmizi Mulzakir Noniya Dewinta RATNA SARI Rima Ivana Sakhyan Asmara Sarah Bonova Sinaga Saranta Tassia Margareta Sitompul Sofya Rahma Nasution Tengku Amiliza Wanti Isadora Simbolon