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All Journal Persepsi : Communication Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nivedana : Jurnal Komunikasi dan Bahasa Britain International of Humanities and Social Sciences (BIoHS) Journal Social Science Studies Formosa Journal of Social Sciences (FJSS) Jurnal Ilmu Komunikasi Student Scientific Creativity Journal JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Communicative : Jurnal Komunikasi dan Penyiaran Islam
Syafruddin Pohan
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Student Scientific Creativity Journal

 1 
Makna Naga Dalam Iklan Marjan 2023 “Baruna Sang Penjaga Samudera” Syafruddin Pohan; Rima Ivana
Student Scientific Creativity Journal Vol. 1 No. 3 (2023): Mei : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i3.1454

Abstract

Advertising is one of the mass communication media in the form of visual, audio, writing, or a combination of audio-visual. As with any communication in general, every advertisement must have an implicit or explicit meaning contained therein which is addressed to the public. Marajan as one of the syrup products in Indonesia, often makes advertisements that are full of meaning with attractive packaging. The purpose of this study is to find out the meaning of the dragon in Marjan 2023 advertisement "Baruna Sang Guardian of the Ocean" by using a qualitative descriptive theory approach and Roland Barthes' Semiotics theory which interprets something based on the denotative and connotative meanings of signifiers, signifieds and signs that exist in an object. The results of this study indicate that the dragon in the ad refers to a social disaster caused by humans who often throw plastic waste into the ocean.
Co-Authors Al Hafizh M Andre Genesa Harahap Artika Esteria Sirait Dewi Kurniawati Eliza Dwi Anggraeni Feni Khairifa Ginting, Sinta Azhary Hendra Harahap Juli Purnawati July Susanti Br Sinuraya Misiyem Misiyem Muhammad Farhan Muhammad Tarmizi Mulzakir Noniya Dewinta Nurwijayanti RATNA SARI Rima Ivana Sakhyan Asmara Sarah Bonova Sinaga Saranta Tassia Margareta Sitompul Sofya Rahma Nasution Tengku Amiliza Wanti Isadora Simbolon