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All Journal Saraswati Briliant: Jurnal Riset dan Konseptual Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi MANAJEMEN DEWANTARA Syntax Idea Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Golden Ratio of Human Resource Management International Journal of Multidisciplinary Research and Literature (IJOMRAL) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Padma: Jurnal Pengabdian Kepada Masyarakat Journal of Management Accounting Business and International Research Jurnal Masyarakat Mengabdi Nusantara PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Ilmiah Dan Karya Mahasiswa Dedication : Jurnal Pengabdian Masyarakat IIJSE Majapahit Journal of Islamic Finance and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital ManBiz: Journal of Management and Business
Bowo Santoso
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Journal : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN

 1 
Meningkatkan Pengetahuan Digital Branding UMKM Berbasis Food And Beverages Kelurahan Klampis Ngasem Melalui Pelatihan Fachmi Nursyamsi; Bowo Santoso
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 2 (2023): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i2.34

Abstract

Product branding is a methodology in worldwide contests that generates plans, brand images and impressions that appeal to shoppers. The easiest thing that can be done for product branding is through a decent and attractive catalog photo. However, MSMEs that have not been able to take advantage of product branding are an obstacle for business actors in RW 09 Klampis Ngasem Village in developing their market. Most MSMEs are on average aged 40 and over which is of course very difficult to get involved in using marketing in digital business models. On this basis the community service carried out on Jl. Klampis Sacharosa, Kelurahan Klampis Ngasem by students from group 76 KKN-Thematic UPN "Veteran" East Java conducted counseling and training on branding. This activity resulted in new innovations for MSMEs in Klampis Ngasem Sub-District in the form of product photos according to standards and making Whatsapp Business which aims to facilitate the sale of MSMEs products in Klampis Ngasem Sub-District and is able to improve partners' ability to do branding. Through the use of digital branding as a marketing medium, the products produced can be recognized by more people and have greater opportunities to expand existing markets.
Co-Authors Ainurriyah Aisyah Desravi Putri Alvaritzi, Amirul Mukminin Alweni, Alweni Anggraini, Tania Bella Arrum Mawarni Darmawan, Muhammad Syahrul Rizal Dwi Rafly Wibowo ENDANG IRIYANTI Fachmi Nursyamsi Gama, Andhika Apta Putra Gendut Sukarno Hanifa, Irma Nur Hidayat, Anindya Benita Fawwaz I Made Pratama Sujana Putra Inaarotuddujja, Inaarotuddujja Khalik, Muhammad David Khotija Hadi Ningrum Khrisna, Gagas Pandu Lutfi Nur Rizki Mareta Tsanyatha Mentari Clara Dewanti, Mentari Clara Minarni, Della Ayu Mohammad, Zaidan Rafif Nadia , Beril Natasya Novela Ananda Putri Nico Akbar Priyambudi Nirmalasari Nirmalasari Novitasari, Sheily Prasiwi, Yasmin Rangga, Marendra Krisdya Ratu, Zeny Amanda Eman Raytasayah, Zeinnisa Inggit Raytasyah, Zeinnisa Inggit Rizaldi, Muhammad Rizky Fahrezy, Moch Rochmah, Ayu Faiza Selvia Maisyaro Vadilla, Icha Tyas Nur Wulandari, Puput Yogie Dwi Hanafi Yuniningsih Yuniningsih Yuniningsih, Y. Zulkarnain, Farhan Nauval