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All Journal INTECOMS: Journal of Information Technology and Computer Science JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Pengabdian Masyarakat Bumi Raflesia Journal of Applied Engineering and Technological Science (JAETS) Jurnal Indonesia Raya Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Stia Bengkulu : Committe To Administration For Education Quality Jurnal Semarak Mengabdi Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Journal of Social Science Utilizing Technology
Novi Rahayu
Sekolah Tinggi Ilmu Administrasi Bengkulu
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Program Peningkatan Kewirausahaan dalam Pemberdayaan ibu-ibu Rumah Tangga untuk meningkatkan ekonomi keluarga kelurahan padang nangka kecamatan singaran pati kota bengkulu Ovita Charolina; Rahmat Al Hidayat; azuwandri azuwandri; Novi Rahayu
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 3 No. 1 (2020): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Kelurahan Padang Nangka terletak di Kecamatan Singaran Pati merupakan salah satu kecamatan di wilayah Kota Bengkulu. Di Kec. Singaran Pati  masih sedikit jumlah usaha dan masih banyak ibu-ibu rumah tangga yang kurang produktif. Tujuan Pengabdian Kepada Masyarakat adalah memberikan pengetahuan tentang kewirausahaan bagi ibu-ibu rumah tangga serta memotivasi ibu-ibu rumah tangga agar mau berwirausaha. Target yang ingin dicapai adalah ibu-ibu rumah tangga menjadi paham tentang kewirausahaan, mempunyai semangat untuk berwirausaha, mempunyai kemauan untuk berwirausaha, pendapatan keluarga meningkat dan menciptakan lapangan kerja bagi lingkungannya. Metode yang digunakan adalah dengan pelatihan dan praktik pembuatan bunga dengan bahan dasar kain panel dan pembuatan kue kering. Hasil yang diperoleh adalah kegiatan pelatihan berjalan dengan baik dan warga peserta pelatihan aktif bertanya dan mengikuti kegiatan pelatihan sampai selesai. Pelatihan dilakukan dengan interaktif antara narasumber dengan warga peserta pelatihan.Hasil yang dicapai dari kegiatan pengabdian kepada masyarakat ini adalah adanya perubahan yang positif pada masyarakat serta peningkatan semangat berwirausaha. Kata kunci: Pemberdayaan, Kewirausahaan, Motivasi
Masyarakat Cerdas Mengelola Keuangan Melalui Edukasi Dan Literasi Investasi Di Pasar Modal Indonesia Pada Desa Sidodadi Ovita Charolina; Novi Rahayu; Sekti Kurniawan; Nansi Rianinditas
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 3 No. 1 (2023): April 2023
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v3i1.1308

Abstract

Abstract: The problem of the community in the village regarding not understanding how to manage finances properly sometimes makes it wrong to determine the type of investment instrument. Managing Finance is how we allocate the income we have appropriately to achieve certain financial goals in the future. The importance of financial literacy, especially in the capital market, is as knowledge with the hope that capital market investment transactions can be carried out, avoiding fraudulent investments and improving the economy of a country. The method of implementing this service is carried out face to face. The stages of the activity are carried out through two activities namely socialization and training, as well as mentoring. The results of the activity show that education provides an increased understanding of financial literacy and new skills in the application of making the right investment decisions. Making the right investment decisions can directly improve the welfare of society and the economy of a country. Keywords: managing finances; financial education and literacy; capital market investment  Abstrak: Permasalahan masyarakat di desa tentang belum pahamnya mengelola keuangan dengan benar terkadang membuat salah menentukan jenis intrumen investasi. Mengelola Keuangan merupakan bagaimana kita mengalokasikan pendapatan yang kita miliki dengan tepat untuk mencapai tujuan keuangan tertentu di masa depan. Pentingnya literasi keuangan khususnya pada pasar modal adalah sebagai pengetahuan dengan harapan dapat terlaksanaanya transaksi investasi pasar modal, terhindar dari investasi bodong dan meningkatkkan perekonomian suatu negara. Metode pelaksanaan pengabdian ini dilakukan secara tatap muka. Tahapan kegiatan dilakukan melalui dua kegiatan yakni sosialisasi dan pelatihan, serta pendampingan. Hasil kegiatan menunjukkan bahwa adanya edukasi memberikan peningkatan pemahaman mengenai literasi keuangan dan keterampilan baru dalam penerapan pengambilan keputusan investasi yang tepat. Pengambilan keputusan investasi yang tepat secara langsung dapat meningkatkan kesejahteraan masyarakat dan perekonomian suatu negara. Kata kunci: mengola keuangan; edukasi dan literasi keuangan; investasi pasar modal
Use of Augmented Reality (AR) in Mobile Learning for Natural Science Lessons Fauzi Erwis; Cai Jixiong; Novi Rahayu; Agung Rachmat Raharja; Rony Sandra Yofa Zebua
Journal of Social Science Utilizing Technology Vol. 2 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v2i1.784

Abstract

Background. The development of information technology continues to change from time to time, especially Augmented Reality (AR), which has opened up new opportunities in education by introducing more interactive and interesting learning concepts. In the context of Natural Science (Science) lessons, the use of Augmented Reality in Mobile Learning offers the potential to increase students’ understanding of complex concepts through visual and practical-based learning experiences. Purpose. This research aims to determine the use of Augmented Reality in Mobile Learning for learning Natural Sciences. The focus is to assess the impact of using Augmented Reality on understanding Natural Science concepts, learning motivation, and student engagement. Method. The research method used in this research is a quantitative method using a random control experiment where two groups of students are divided randomly, one group uses conventional learning methods while the other group uses the Mobile Learning application with Augmented Reality features. Data was collected through a learning motivation questionnaire. Results. The research results showed that the group that used Augmented Reality in Mobile Learning showed an increase in understanding of Natural Science concepts compared to the control group that used conventional methods. In addition, they also show higher levels of learning motivation and more active involvement in the learning process.   Conclusion. The conclusion of this research is that the use of Augmented Reality in Mobile Learning for learning Natural Sciences has the potential to increase learning effectiveness by providing a more interactive, visual and practical learning experience. The results of this research show that Augmented Reality can be a valuable tool in increasing students’ understanding of Natural Science concepts, as well as motivating them to learn better. Therefore, the integration of Augmented Reality in Mobile Learning can be an effective strategy in improving the quality of Natural Sciences education in this digital era.
STRATEGI PEMASARAN KOPI SETIA : STUDI KASUS PADA KOPI SETIA DI KOTA BENGKULU Selvin Marsa Hutabarat; Novi Rahayu
Journal of Development Economics and Digitalization, Tourism Economics Vol. 3 No. 3 (2026): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Kopi SETIA di Kota Bengkulu berdasarkan konsep Marketing Mix 7P serta mengidentifikasi tantangan dan strategi pengembangannya dalam menghadapi persaingan di era pemasaran digital. Metode penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan deskriptif dan desain studi kasus. Informan penelitian berjumlah tujuh orang yang dipilih menggunakan teknik purposive sampling, terdiri atas pemilik, manajer operasional, staf pemasaran, pelanggan tetap, dan pelanggan baru. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles, Huberman, dan Saldana dengan teknik triangulasi dan member checking untuk menjamin keabsahan data. Hasil penelitian menunjukkan bahwa Kopi SETIA telah menerapkan seluruh elemen Marketing Mix 7P, yaitu produk, harga, tempat, promosi, sumber daya manusia, proses, dan bukti fisik, dengan keunggulan utama pada kualitas kopi robusta lokal, harga yang kompetitif, serta pelayanan yang baik. Namun, implementasi strategi pemasaran belum optimal karena masih terdapat kendala berupa promosi digital yang belum konsisten, identitas merek yang belum kuat, dan keterbatasan distribusi melalui marketplace. Strategi pengembangan yang direkomendasikan meliputi penguatan branding, optimalisasi media sosial, perluasan saluran distribusi digital, inovasi kemasan, serta peningkatan kualitas pelayanan secara terintegrasi. Simpulan penelitian menunjukkan bahwa penerapan Marketing Mix 7P telah memberikan kontribusi positif terhadap daya saing Kopi SETIA, namun keberhasilan pemasaran akan lebih optimal apabila seluruh elemen bauran pemasaran diintegrasikan dengan strategi pemasaran digital yang berkelanjutan.  
Analisis Keamanan Data pada Sistem Informasi Berbasis Cloud Computing Novi Rahayu; Ade Titin Sumarni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v%vi%i.4570

Abstract

Abstract: Data security is crucial in the digital era, where cloud computing has become the primary solution for organizations to efficiently store and process data. However, the increasing use of cloud computing also poses significant risks related to data security and privacy. The purpose of this study is to identify challenges and solutions in maintaining data security in cloud computing systems. The method used is a systematic literature review and comparative analysis of various trusted academic sources. The results reveal key threats such as misconfigurations, unauthorized access, and data leaks, which are exacerbated by weak identity management. The study also evaluates mitigation mechanisms such as end-to-end encryption, multi-factor authentication, and a shared responsibility model between cloud service providers and users. These findings can guide the design of effective and adaptive security strategies and policies to support a secure and sustainable digital transformation. Keyword: data security; information systems; cloud computing; encryption; authentication.
PENERAPAN E-CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) BERBASIS WEB PADA TOKO CITA RASA BENGKULU Ade Titin Sumarni; Novi Rahayu
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6725

Abstract

Abstract: Advances in information technology are encouraging businesses to improve the quality of customer service through the use of digital systems. However, many micro, small, and medium enterprises (MSMEs), including Toko Cita Rasa Bengkulu, still manage customer data and marketing processes conventionally. These challenges include unstructured customer data management, limited promotional media, and suboptimal customer interactions, which result in low customer loyalty. The solution offered in this study is the implementation of a web-based Electronic Customer Relationship Management (E-CRM) system that integrates customer data management, transactions, communications, and promotions into a single platform. The system was developed using a software engineering approach supported by web technology to improve operational efficiency and service quality. The objective of this study was to design and implement an E-CRM system at Toko Cita Rasa Bengkulu to enhance customer relationship management, expand marketing reach, and increase customer satisfaction and loyalty. The results show that the system facilitates customer data management, provides interaction features such as chat and reviews, and generates structured sales reports. The implementation of this system has had a positive impact on improving service efficiency and supporting data-driven decision-making. Keywords: E-CRM, Information Systems, MSMEs, Customer Service, Web-Based System   Abstrak: Perkembangan teknologi informasi mendorong pelaku usaha untuk meningkatkan kualitas layanan pelanggan melalui pemanfaatan sistem digital. Namun, banyak usaha mikro, kecil, dan menengah (UMKM), termasuk Toko Cita Rasa Bengkulu, masih mengelola data pelanggan dan proses pemasaran secara konvensional. Permasalahan yang dihadapi meliputi pengelolaan data pelanggan yang tidak terstruktur, keterbatasan media promosi, serta kurang optimalnya interaksi dengan pelanggan yang berdampak pada rendahnya loyalitas pelanggan. Solusi yang ditawarkan dalam penelitian ini adalah penerapan sistem Electronic Customer Relationship Management (E-CRM) berbasis web yang mampu mengintegrasikan pengelolaan data pelanggan, transaksi, komunikasi, dan promosi dalam satu platform. Sistem dikembangkan menggunakan pendekatan rekayasa perangkat lunak dengan dukungan teknologi web untuk meningkatkan efisiensi operasional dan kualitas layanan. Tujuan penelitian ini adalah merancang dan mengimplementasikan sistem E-CRM pada Toko Cita Rasa Bengkulu guna meningkatkan pengelolaan hubungan pelanggan, memperluas jangkauan pemasaran, serta meningkatkan kepuasan dan loyalitas pelanggan. Hasil penelitian menunjukkan bahwa sistem yang dibangun mampu mempermudah pengelolaan data pelanggan, menyediakan fitur interaksi seperti chat dan ulasan, serta menghasilkan laporan penjualan yang terstruktur. Implementasi sistem ini memberikan dampak positif terhadap peningkatan efisiensi layanan dan mendukung pengambilan keputusan berbasis data. Kata kunci: E-CRM, Sistem Informasi, UMKM, Pelayanan Pelanggan, Web-Based System
Co-Authors Ade Titin Sumarni Ade Titin Sumarni Agung Rachmat Raharja Amrullah Amrullah Askani Askani Azuwandri, Azuwandri Cai Jixiong Desita Rahayu Dhika Alfatah Dian Forensa Ditasman Ditasman Erlian Dwisnu Faridah Faridah Fauzi Erwis Fitri Santi Jesika Refina Sari Marsidi Marsidi Meris Manalu Nansi Ria Nindita Ovita Charolina Rahmat Al Hidayat Romdana . Rony Sandra Yofa Zebua Rudi Hartono Sekti Kurniawan Selvin Marsa Hutabarat Supawanhar Supawanhar, Supawanhar