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BUSINESS STRATEGY DEVELOPMENT FOR SALSE LIVING Chanra Satria Putra; Dona Saphiranti
AKURAT | Jurnal Ilmiah Akuntansi FE UNIBBA Vol. 15 No. 02 (2024): AKURAT Edisi Mei-Agustus 2024 | Jurnal Ilmiah Akuntansi FE UNIBBA
Publisher : Fakultas Ekonomi UNIBBA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Every human being have to think creatively and able to innovate in his life in order not to fall behind by others. Creativity greatly affects someone's level of life, both socially and economically. Creativity can be implemented in every aspect of human life, including in economy aspects. Creative economy is one of the sectors that support the economy and the level of development of a country. Indonesian creative productivity index is Ranked 12th in Asia by Asian Development Bank in August 2014. Salse Living is a local start-up brand of home decoration product established on August 2014. Salse Living applied the original illustration in the form of medium that can have economic value. In the beginning, Salse Living only made illustrated cushion only, but in the process, the products are evolving into wider range of home decoration products. Unique illustration has become the character and identity in each of the products to become a differentiator from another competitor with similar service.The purpose of this study is to find the best business strategy to be implemented in following days. While finding the strategy, Salse Living is facing various issues that detain the business growth. The issues is coming from marketing, sales and distribution, human resources limitation, lack of publication, lack of innovation and product development, and unavailability of adequate office, workshop and showroom.To face the current business issues, Salse Living has several business solutions to be implemented. By using benchmark analysis on big companies such as IKEA for its business development and Donna Wilson for its product innovation and design. By benchmarking IKEA, the author can learn about how IKEA could sell the product with reasonable price. In the other hand, the author learned about the design from Donna Wilson product. Then, the author analyzes the external and internal factors that affects Salse Living's business situation to study the strengths, weaknesses, opportunities and threats through the SWOT analysis. Salse Living Strengths are illustration point, high quality product, hand made, custom design service, and customer relationship can be implemented to develop the company. While, Salse Living weakness such as limited human resource, limited budget, poor distribution and promotion have to be faced as Salse Living advanced strategies.Salse Living business strategies to increase selling and company publication are through online and offline marketing. For online market, the action can be implemented through Salse Living's partner e-commerce store, Instagram, and building company`s website. For offline market, the action can be implemented through attending more pop-up markets and cooperate with more partner stores

Enhancing Understanding and Application of Fundamental Visual Elements and Visual Principles Through Collaborative Learning: Insights from the Experiences of Design Students Adhitama, Gregorius Prasetyo; Bhumi, Yogie Candra; Rahma , Miranti Sari; Agriyadi , Yuki; Simarmata, Andriano; Alfin, Eljihadi; Widasati , Arsaika; Hatmojo Danurdoro , Dwi; Saphiranti , Dona
Mudra Jurnal Seni Budaya Vol 39 No 3 (2024)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v39i3.2702

Recent scholarly discussions have robustly endorsed collaborative learning in educational settings but also highlight a significant gap in understanding its effects, particularly in the design disciplines of Indonesian higher education. This research aims to address this gap by investigating the impact of collaborative learning, specifically structured to incorporate fundamental visual elements and principles (FVEVP), on students' comprehension and application in three-dimensional design—an essential area of design education. The study integrates an immersive design workshop with questionnaire surveys to evaluate student perceptions of the pedagogical strategy's effectiveness, advantages, and challenges. The findings demonstrate significant benefits of collaborative learning, including advanced learning processes, enhanced innovative thinking, elevated student confidence, and improved project efficiency, all attained cost-effectively. These benefits contribute to greater student satisfaction and superior educational results. Nonetheless, the study also highlights challenges, such as the unequal distribution of workloads and extended decision-making times, which emphasize the need for structured management strategies to bolster the educational effectiveness of collaborative learning. By providing critical insights into the intricate effects of collaborative learning in design education, the study offers valuable contributions to refining educational practices and directing future research.

Intersection of Tradition and Well-Being: Bilqis, Farikha; Vidyarini, Etika; Larasati, Mutiara Ayu; Ramadin, Tendy Yulisca; Saphiranti, Dona; Pasaribu, Yannes Martinus
Jurnal Desain Indonesia. Vol 6 No 2 (2024): Design Thinking In The Era Of Artificial Intelligence, Can humanity be replaced?
Publisher : Aliansi Desainer Produk Industri Indonesia (ADPII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52265/jdi.v6i2.522

This study examines the intricate interrelationship between tradition, economic necessity, and physical health among women potters in Pagerjurang, Indonesia, who utilize a distinctive tilted pottery wheel technique. A mixed-methods approach, including ethnographic and the nordic body map questionnaire, was employed in order to investigate the impact of this traditional practice on the sitting posture and musculoskeletal issue of the potters. The study reveals that deeply entrenched social norms have shaped the evolution of pottery-making techniques, resulting in the design of perbot miring, a tilted pottery wheel that has become central to the Pagerjurang community's cultural identity and economic sustainability. Despite the reported physical discomfort, practice persists due to its cultural significance and economic importance. While initial observations suggested potential correlations between age, years of work, and physical complaints, statistical analysis showed weak, non-significant relationships. This research provides a foundation for future studies on ergonomic interventions that could preserve cultural practices while addressing physical health concerns in traditional pottery making in Pagerjurang.

Place Attachment dan Intensi Berkunjung Kembali Konsumen pada Restoran Sunda Tiannisabri, Meiya; Saphiranti, Dona
Serat Rupa: Journal of Design Vol 8 No 1 (2024): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i1.7084

The increase in the number of restaurants in the city of Bandung comes from high market demand. These developments make Sundanese restaurants have to survive with a concept that has a local image from the trend of new concepts about places to eat in the city of Bandung. The attachment of place in residential areas to public space will be very different and more specifically if the public space is a type of restaurant that carries culture and uniqueness. Creation of a sense of location, belonging and connectedness to a place that engages the individual in an authentic way. This can generate positive emotions in users such as a unique sense of being bound, respected, respected and supported. These environmental conditions physically and socially will affect the user's activities to achieve and provide the user's destination to the place. Discussion of the concept of revisit intention with the phenomenon of consumer place attachment in Sundanese restaurants has never been discussed in previous research. It is hoped that this research will be useful for expanding knowledge of attached places and developing traditional themed restaurants, especially Sundanese restaurants. This study uses a correlational quantitative method which shows the relationship between variables with statistical data. This research focuses on determining the role of place attachment from functional, emotional, physical and social factors in Sundanese restaurants on consumers' intentions to revisit. The results showed that the form of the relationship between the independent variables was positive and unidirectional. The partial test results show that place identity does not have a significant positive influence on consumers' intention to revisit. The social factor of the place has a more significant influence, compared to other variables on the intention to return to the case study.

BUSINESS STRATEGY DEVELOPMENT FOR SALSE LIVING Satria Putra, Chanra; Saphiranti, Dona
AKURAT | Jurnal Ilmiah Akuntansi FE UNIBBA Vol. 15 No. 02 (2024): AKURAT Edisi Mei-Agustus 2024 | Jurnal Ilmiah Akuntansi FE UNIBBA
Publisher : Fakultas Ekonomi UNIBBA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Every human being have to think creatively and able to innovate in his life in order not to fall behind by others. Creativity greatly affects someone's level of life, both socially and economically. Creativity can be implemented in every aspect of human life, including in economy aspects. Creative economy is one of the sectors that support the economy and the level of development of a country. Indonesian creative productivity index is Ranked 12th in Asia by Asian Development Bank in August 2014. Salse Living is a local start-up brand of home decoration product established on August 2014. Salse Living applied the original illustration in the form of medium that can have economic value. In the beginning, Salse Living only made illustrated cushion only, but in the process, the products are evolving into wider range of home decoration products. Unique illustration has become the character and identity in each of the products to become a differentiator from another competitor with similar service.The purpose of this study is to find the best business strategy to be implemented in following days. While finding the strategy, Salse Living is facing various issues that detain the business growth. The issues is coming from marketing, sales and distribution, human resources limitation, lack of publication, lack of innovation and product development, and unavailability of adequate office, workshop and showroom.To face the current business issues, Salse Living has several business solutions to be implemented. By using benchmark analysis on big companies such as IKEA for its business development and Donna Wilson for its product innovation and design. By benchmarking IKEA, the author can learn about how IKEA could sell the product with reasonable price. In the other hand, the author learned about the design from Donna Wilson product. Then, the author analyzes the external and internal factors that affects Salse Living's business situation to study the strengths, weaknesses, opportunities and threats through the SWOT analysis. Salse Living Strengths are illustration point, high quality product, hand made, custom design service, and customer relationship can be implemented to develop the company. While, Salse Living weakness such as limited human resource, limited budget, poor distribution and promotion have to be faced as Salse Living advanced strategies.Salse Living business strategies to increase selling and company publication are through online and offline marketing. For online market, the action can be implemented through Salse Living's partner e-commerce store, Instagram, and building company`s website. For offline market, the action can be implemented through attending more pop-up markets and cooperate with more partner stores

Hubungan Ruang dan Aktivitas Interpersonal pada Penerapan Pembatasan Jarak Fisik di Makam Bung Karno Islam, Hilmi Dzakaaul; Dona Saphiranti
Meraki: Journal of Creative Industries Vol. 1 No. 1 (2023): Innovation in Design for Functionality and Sustainability
Publisher : Fakultas Industri Kreatif Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/meraki.v1i1.5930

Makam Bung Karno adalah ruang publik dan tempat wisata di Kota Blitar yang menjadi tempat aktivitas serta interaksi interpersonal. Pada masa adaptasi kebiasaan baru Covid-19 Makam Bung Karno menerapkan protokol kesehatan penerapan pembatasan jarak fisik (physical distancing) yang bertujuan mengurangi kontak fisik manusia dan lingkungan untuk memutus rantai penyebaran Covid-19. Penerapan pembatasan jarak fisik masih menjadi hal baru dalam kebiasaan aktivitas sosial manusia, sehingga berpotensi memengaruhi aktivitas individu dan ruang aktivitasnya. Tujuan penelitian untuk menjabarkan hubungan ruang dan aktivitas interpersonal pengguna ruang pada penerapan protokol kesehatan pembatasan jarak fisik di Makam Bung Karno. Penelitian menggunakan metodologi kualitatif dengan studi kasus. Proses analisis data menerapkan kajian behavior setting dan setting ruang yang divisualkan dalam behavior mapping untuk menjelaskan fenomena terkait hubungan ruang dan aktivitas pengguna ruang. Hasil penelitian memperlihatkan bahwa di Makam Bung Karno terdapat tiga setting ruang, yaitu fixed element, semi fixed element dan non fixed element yang secara umum mempunyai hubungan dan berpengaruh terhadap perilaku manusia dalam menggunakan ruang.

Effect of Physical Elements in Counseling Room on Women's Psychological Comfort: Pulih Foundation Case Study Syakira, Khoizuron; Saphiranti, Dona
Gorga : Jurnal Seni Rupa Vol. 14 No. 2 (2025): Gorga: Jurnal Seni Rupa (On Going)
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i2.66940

The counseling room plays a critical role in supporting psychological recovery, particularly for young adult women in Indonesia who experience a high prevalence of emotional mental disorders such as anxiety and depression. This study aims to examine user perceptions of the physical elements of counseling rooms—specifically lighting, color, and spatial layout—and to identify which components contribute most significantly to psychological comfort. Conducted at the Pulih Foundation Clinic, the research employs a mixed-method case study approach with data collected through structured observation, semi-structured interviews with two psychologists, and a main questionnaire completed by 52 female clients. Instruments used in the survey included the Environmental Satisfaction Questionnaire and the Perceived Restorativeness Scale. The results reveal a clear perceptual dichotomy: while spatial elements such as layout and furniture arrangement were positively perceived, sensory components—particularly lighting and color—received low satisfaction scores and were measured to be below standard comfort levels. The study also highlights the critical importance of acoustic privacy, which received the highest importance score among participants. A strong correlation was found between perceptions of lighting and color, indicating the interdependence of these environmental aspects. Based on these findings, the study recommends targeted design interventions that prioritize the improvement of acoustic insulation and the implementation of adaptive lighting systems. These recommendations aim to support the creation of gender-responsive, psychologically supportive counseling spaces that are attuned to the needs of young adult women in recovery.

Kajian Organisasi Ruang terhadap Embarkasi di KM. Sinabung PT. Pelni tipe 2000 pax Muhammad Afif Firas; Dona Saphiranti
Jurnal Desain Vol 8, No 3 (2021): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

KM. Sinabung PT. PELNI merupakan fasilitas transportasi laut yang menghubungkan antara Pulau Jawa dan Wilayah Indonesia Timur. Salah satu aktivitas di dalam KM. Sinabung adalah embarkasi yakni proses masuknya penumpang ke dalam kapal. Berdasarkan hasil observasi, terjadi keramaian dan kontak fisik pada jalur sirkulasi disebabkan oleh penumpang yang kebingungan dalam menentukan jalan menuju kamar atau tempat tidur. Hal ini menimbulkan permasalahan kenyamanan bagi penumpang. Dalam menentukan arah jalur sirkulasi oleh penumpang sangat di pengaruhi oleh organisasi ruang, faktor internal manusia dan informasi yang tersedia. Metode yang dilakukan dalam penelitian ini adalah metode kualitatif. Pengumpulan data dilakukan melalui observasi penumpang dan observasi lingkungan, analisis komparatif dilakukan dengan membanding data antara teori kevin lynch dan hasil observasi jalur sirkulasi secara deskriptif. Pada penelitian ini ditemukan empat titik kendala yang menjadi area kebingungan penumpang untuk menentukan arah. Solusi mengatasi hal tersebut adalah dengan memperluas area bordes tangga sirkulasi 1

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