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All Journal The Indonesian Journal of Business Administration Journal of Visual Art and Design Jurnal Desain Interior Jurnal Arsitektur ZONASI The Indonesian Design Journal Healthy Journal Serat Rupa: Journal of Design
Dona Saphiranti
KK Manusia dan Ruang Interior, Fakultas Seni Rupa dan Desain, Institut Teknologi Bandung, Jalan Ganesa No.10, Bandung 40132, Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Dentistry Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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Place Attachment dan Intensi Berkunjung Kembali Konsumen pada Restoran Sunda Tiannisabri, Meiya; Saphiranti, Dona
Serat Rupa: Journal of Design Vol 8 No 1 (2024): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i1.7084

Abstract

The increase in the number of restaurants in the city of Bandung comes from high market demand. These developments make Sundanese restaurants have to survive with a concept that has a local image from the trend of new concepts about places to eat in the city of Bandung. The attachment of place in residential areas to public space will be very different and more specifically if the public space is a type of restaurant that carries culture and uniqueness. Creation of a sense of location, belonging and connectedness to a place that engages the individual in an authentic way. This can generate positive emotions in users such as a unique sense of being bound, respected, respected and supported. These environmental conditions physically and socially will affect the user's activities to achieve and provide the user's destination to the place. Discussion of the concept of revisit intention with the phenomenon of consumer place attachment in Sundanese restaurants has never been discussed in previous research. It is hoped that this research will be useful for expanding knowledge of attached places and developing traditional themed restaurants, especially Sundanese restaurants. This study uses a correlational quantitative method which shows the relationship between variables with statistical data. This research focuses on determining the role of place attachment from functional, emotional, physical and social factors in Sundanese restaurants on consumers' intentions to revisit. The results showed that the form of the relationship between the independent variables was positive and unidirectional. The partial test results show that place identity does not have a significant positive influence on consumers' intention to revisit. The social factor of the place has a more significant influence, compared to other variables on the intention to return to the case study.
BUSINESS STRATEGY DEVELOPMENT FOR SALSE LIVING Satria Putra, Chanra; Saphiranti, Dona
AKURAT | Jurnal Ilmiah Akuntansi FE UNIBBA Vol. 15 No. 02 (2024): AKURAT Edisi Mei-Agustus 2024 | Jurnal Ilmiah Akuntansi FE UNIBBA
Publisher : Fakultas Ekonomi UNIBBA

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Abstract

Every human being have to think creatively and able to innovate in his life in order not to fall behind by others. Creativity greatly affects someone's level of life, both socially and economically. Creativity can be implemented in every aspect of human life, including in economy aspects. Creative economy is one of the sectors that support the economy and the level of development of a country. Indonesian creative productivity index is Ranked 12th in Asia by Asian Development Bank in August 2014. Salse Living is a local start-up brand of home decoration product established on August 2014. Salse Living applied the original illustration in the form of medium that can have economic value. In the beginning, Salse Living only made illustrated cushion only, but in the process, the products are evolving into wider range of home decoration products. Unique illustration has become the character and identity in each of the products to become a differentiator from another competitor with similar service.The purpose of this study is to find the best business strategy to be implemented in following days. While finding the strategy, Salse Living is facing various issues that detain the business growth. The issues is coming from marketing, sales and distribution, human resources limitation, lack of publication, lack of innovation and product development, and unavailability of adequate office, workshop and showroom.To face the current business issues, Salse Living has several business solutions to be implemented. By using benchmark analysis on big companies such as IKEA for its business development and Donna Wilson for its product innovation and design. By benchmarking IKEA, the author can learn about how IKEA could sell the product with reasonable price. In the other hand, the author learned about the design from Donna Wilson product. Then, the author analyzes the external and internal factors that affects Salse Living's business situation to study the strengths, weaknesses, opportunities and threats through the SWOT analysis. Salse Living Strengths are illustration point, high quality product, hand made, custom design service, and customer relationship can be implemented to develop the company. While, Salse Living weakness such as limited human resource, limited budget, poor distribution and promotion have to be faced as Salse Living advanced strategies.Salse Living business strategies to increase selling and company publication are through online and offline marketing. For online market, the action can be implemented through Salse Living's partner e-commerce store, Instagram, and building company`s website. For offline market, the action can be implemented through attending more pop-up markets and cooperate with more partner stores
Co-Authors Achmad Baehaki Nataprawira Adinda Januardani Aida - Fauziyyah Andrianto Andrianto Angelia Vina Monica Arianti Ayu Puspita Astrid Ginayatunisa Bilqis, Farikha Dudy Wiyancoko Ferialdi Rasoni Pradhana Fita Kurniasari Ignatius Deo Grasianto Muhammad Fajar Shiddieq, Muhammad Fajar Mutiara Ayu Larasati, Mutiara Ayu Prabu Wardono Ratna Puspitaningsih Satria Putra, Chanra Tendy Y. Ramadin Tiannisabri, Meiya Vidyarini, Etika Yannes Martinus Pasaribu