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All Journal Jurnal Teknologi Dan Industri Pangan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Integrated Agribusiness Jurnal Abdi Insani Community Empowerment Buletin Poltanesa Bioscientist : Jurnal Ilmiah Biologi Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Dewi Sarastani
Program Studi Supervisor Jaminan Mutu Pangan, Sekolah Vokasi, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Veterinary

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STRATEGI PERBAIKAN KEMASAN PRODUK BERAS SEHAT SEBAGAI MEDIA PROMOSI KAMPUNG WISATA TEMATIK MULYAHARJA Gayatri Anggarkasih, Made; Early Febrinda, Andi; Imas Faidoh Fatimah, Ai; Zaim Adzkiya, M. Agung; Mariyani, Neny; Lukie Trianawati, Mrr.; Yuni Hastati, Dwi; Sarastani, Dewi; Dyah Hapsari, Rianti; Razna Suhaima, Nurafi; Irhamni Fajri, Aulia; Putri Salshabila, Lintang; Fatimah Madania, Kanaya; Fidella, Aliya
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2070

Abstract

Mulyaharja Village, South Bogor, has an organic agrotourism destination called AEWO Mulyaharja. KTD Lemah Duhur, a local farmer group, produces organic rice and healthy rice. Organic rice has been certified and packaged well. However, healthy rice which is more productive than organic rice does not yet have good packaging and labeling. This community service aims to improve the quality and marketing of healthy rice through vacuum packaging and informative labeling. This study involved surveys, focus group discussions, laboratory experiments, and the design of attractive and informative labels. Results showed that vacuum packaging effectively maintained the quality of rice and the new label increased the appeal of the product and could be a promotional medium for AEWO Mulyaharja. However, higher production costs due to vacuum packaging led to elevated selling prices, which affected consumer interest. This study recommends further research on cost-effective packaging materials and exploring potential markets for premium-priced healthy rice products.
Co-Authors Andi Early Febrinda Annisa Kartinawati Anton Apriyantono Brigitta Indah Permata Cecilia Eny Indriastuti Dedi Fardiaz Diana Yati Dinda Marina Dyah Hapsari, Rianti Fajri, Aulia Irhamni Fatimah Madania, Kanaya Fatimah, Ai Imas Faidoh Fidella, Aliya Hapsari, Rianti Dyah Hastati, Dwi Yuni Ima Kusumanti Imas Faidoh Fatimah, Ai Indriastuty, Cecilia Eny Irhamni Fajri, Aulia Kautsar Daffa Sudiraharjana Ladystia, Syakilah Nawal Lukie Trianawati, Mrr. M. Agung Zaim Adzkiya Madania, Kanaya Fatimah Made Gayatri Anggarkasih Mariyani, Neny Permata, Brigitta Indah Prananingrum, Disty Isbiyanti Putri Salshabila, Lintang Razna Suhaima, Nurafi Rianti Dyah Hapsari Salshabila, Lintang Putri Siagian, Tetty Barunawati Soewarno T. Soekarto Suhaima, Nurafi Razna Tien R. Muchtadi Trianawati, Mrr Lukie Trianawati, Mrr. Lukie Yuni Hastati, Dwi