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All Journal Bisma: Jurnal Bisnis dan Manajemen Jurnal Ilmiah Inovasi
Ardhitya Alam Wiguna
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Analisis Perwilayahan Komoditas Kedelai di kabupaten Jember Linda Eka Dewi; Ardhitya Alam Wiguna
Jurnal Ilmiah Inovasi Vol 17 No 1 (2017): April
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jii.v17i1.458

Abstract

In the province of East Java, Jember Regency is sixth largest soybean producer with total production are 25.178 tons in the 2015. Soybean Commodities in Jember Regency was an area harvested in 2015 covered an area of 12.238 Ha spread over several districts in Jember Regency. This research was intended to determine the soybean centers on Jember Regency, distribution characteristics of soybean comodities in the bases sector regional of Jember Regency, and the role of soybean comodities in supporting of agricultural sector in Jember Regency. The analysis methods used in this research were Location Quotient (LQ) analysis, lokalita analysis and specialization analysis of soybean commodities, as well as Analysis of  Basic Service Ratio (BSR), Regional Multiplier (RM), and Short Multiplier. Results Location Quotient (LQ) Analysis showed that the base area of soybean comodities based on indicators of harvested area consists of 10 subdistricts they were: Bangsalsari Sub District, Umbulsari, Jombang, Balung, Rambipuji, Ajung, Kaliwates, Kencong, Jenggawah, and Ambulu Sub District. Soybean commodities base area based on indicators of production consists of 9 subdistricts they were: Bangsalsari Sub District, Umbulsari, Balung, Rambipuji, Jombang, Ajung, Kaliwates, Kencong, and Jenggawah Sub District. Commodities soybean farming in Jember Regency were not concentrated in one area, but spread across several districts in Jember Regency, and were not specialized in soybeans commodity farm. Commodities soybean farming in Jember Regency also could participate in support the agricultural sectors of food crops in Jember Regency.
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK: SATU PENDEKATAN KONSEP CRM Andriyanto, Dicky; Ardhitya Alam Wiguna; Mayasari, Financia; Aditya Nizar Al Ardi; Resya, Fachmi; Yuniar, Eka
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53746

Abstract

Business development requires every business actor to increase profits and sustainability as part of economic productivity. Purchasing decisions as a stimulus in achieving profit and business sustainability can be achieved with strategic innovation in the aspects of product, price, location, and promotion. This study aims to determine and analyze the effect of marketing mix on coffee purchasing decisions at Tempo Doeloe shop. This research uses a survey method. The type of data used is primary data sourced from questionnaires filled out by respondents. The data analysis technique used is multiple linear regression analysis using IBM SPSS Statistics 22. The results showed that the price factor played an important role in influencing consumer decisions to buy products, while product, location, and promotion factors had no significant effect.
Co-Authors Aditya Nizar Al Ardi Dicky Andriyanto Linda Eka Dewi Mayasari, Financia Resya, Fachmi Yuniar, Eka