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Journal : Buletin Peternakan

Karakteristik Kategori Adopter dalam Adopsi Inovasi Feed Additive Herbal untuk Ayam Pedaging (Adopter Category Characteristics on the Adoption of Herbal Feed Additive Inovation for Broiler) Ayu Intan Sari; Suci Paramitasari Syahlani; F. Trisakti Haryadi
Buletin Peternakan Vol 33, No 3 (2009): Buletin Peternakan Vol. 33 (3) Oktober 2009
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v33i3.117

Abstract

The aims of this research were to analyze the effect of characteristics of the farmer on the probability of adopter category difference, and to analyze the effect of farmer’s perception of innovation characteristics on the probability ofthe difference of adopter innovation of herbal feed additive for broiler. This research was conducted from August to October 2008, in the broiler farm at Karanganyar, Sragen, and Boyolali by using research based method of descriptiveanalysis. The respondents of the research were 34 farmers selected by using purposive convenience sampling. The data were analyzed using descriptive analysis, Mann-Whitney analysis, and logistic binominal regression analysis. Theresult of the research showed that there were differences in characteristics of the farmer between early and late adopter categories; they were age (p≤0.01), formal educational level (P≤0.01), cosmopolitness level (P≤0.01), and farmingexperience (P≤0.05). The result of logistic binominal regression test showed that age and formal education level were characteristics factor influencing the difference of adopter category significantly (P≤0.05), while the innovationcharacteristics consisted of relative advantage, complexity, and observability had significant effect (P≤0.05) on the adopter category difference. The conclusion of the research was that younger farmers, higher formal education level,longer experience, and higher level of active searching information seemed to have higher probability to become the early adopter. The farmers having higher perception of innovation characteristics, relative advantage and observability, and lower perception of complexity innovation characteristic tended to be early adopter.(Key words: Adopter category, Adoption, Herbal feed additive)
Sustainable entrepreneurial intention among livestock farmers: The role of green entrepreneurial mindset, green entrepreneurial self-efficacy, and environmental awareness Sari, Ayu Intan; Saputro, Ida Nugroho; Purnomo, Sutrisno Hadi; Rahayu, Endang Tri; Emawati, Shanti
Buletin Peternakan Vol 49, No 4 (2025): BULETIN PETERNAKAN VOL. 49 (4) November 2025
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v49i4.109453

Abstract

Sustainable entrepreneurship plays an important role in driving economic growth while addressing environmental and social challenges as part of efforts to realize sustainable development. Sustainable entrepreneurs are motivated by their intention to solve sustainability issues through an entrepreneurial approach. In this context, this study aims to explore the role of green entrepreneurial mindset, green entrepreneurial self-efficacy, and environmental awareness on the cultivation of sustainable entrepreneurial intention among livestock farmers. This study uses a quantitative approach with a survey method of 280 young entrepreneurial respondents in the livestock sector who are interested in sustainable entrepreneurship. Data were collected using a closed questionnaire with a 5-point Likert scale and analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software. The study findings reveal that a green entrepreneurial mindset has a positive and significant direct and indirect effect on sustainable entrepreneurial intention through green entrepreneurial self-efficacy and environmental awareness. In addition, green entrepreneurial self-efficacy and environmental awareness have a positive and significant effect on sustainable entrepreneurial intention. This study makes an important contribution to understanding how green entrepreneurial mindset, green entrepreneurial self-efficacy, and environmental awareness can drive sustainable entrepreneurial intention in the livestock sector. In addition, the results of this study emphasize the need for an environmentally conscious entrepreneurial approach in managing livestock businesses.