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All Journal Serat Acitya JURNAL MEDIA INFORMATIKA BUDIDARMA Profit: Jurnal Manajemen, Bisnis dan Akuntansi Perigel: Jurnal Penyuluhan Masyarakat Indonesia Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Serat Acitya
Joko Riyanto
Fakultas Ekonomika Dan Bisnis UNTAG Semarang
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences

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Pengguna Go-Car Di Kota Semarang Joko Riyanto; Arif Maulana
Serat Acitya Vol. 10 No. 2 (2021): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v10i2.644

Abstract

Kegunaan penelitian ini adalah untuk menganalisis pengaruh e-service quality terhadap satisfaction pada pengguna Go-Car di Kota Semarang; untuk menganalisis pengaruh e-service quality terhadap e- loyality pada pengguna Go-Car di Kota Semarang; untuk menganalisis pengaruh satisfaction terhadap e-loyality pada pengguna Go-Car di Kota Semarang. Penelitian ini mendapatkan 100 orang responden pengguna Go-Car sebagai sampel penelitian, hasil tanggapan mereka dianalisis dengan regresi linier berganda. Hipotesis pertama yang mengatakan bahwa variabel e-service quality berpengaruh positif dan signifikan terhadap satisfaction dapat diterima, artinya apabila e-service quality meningkat, maka satisfaction juga akan meningkat. Hipotesis kedua yang mengatakan bahwa variabel e-service quality berpengaruh positif dan signifikan terhadap e-loyality dapat diterima, artinya apabila e-service quality meningkat, maka e-loyality juga akan meningkat pula. Hipotesis ketiga mengatakan bahwa variabel satisfaction berpengaruh positif dan signifikan terhadap e-loyality dapat diterima, artinya apabila satisfaction meningkat, maka e-loyality akan meningkat.
Analisis Customer Relationship Management (CRM) terhadap Loyalitas Pengguna Jasa Pelayaran Domestik di Kota Semarang Yudis Suprayogi; Frans Sudirja; Galuh Juniarto; Joko Riyanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2732

Abstract

This study aims to analyze the effect of Customer Relationship Management (CRM) on customer loyalty among domestic shipping service users in Semarang City. The variables examined include contact quality, service personalization, and trust as predictors of customer loyalty. This study employed a quantitative approach using a survey method. Data were collected from 100 respondents through a Likert-scale questionnaire and analyzed using multiple linear regression with the assistance of JASP software. The results showed that the majority of respondents gave positive assessments of contact quality, service personalization, and the reliability of the trust provided by the company. Inferential analysis indicated that service personalization and trust had a significant effect on customer loyalty, while contact quality served as a supporting factor in building relationships with service users. These findings reinforce relationship marketing theory, which emphasizes trust and personalization as key mechanisms for developing long-term relationships and customer commitment. The study provides managerial implications for shipping companies to integrate data-driven CRM, improve service personalization, strengthen customer trust, and optimize contact quality as part of customer retention strategies. These efforts are expected to increase customer satisfaction, strengthen long-term relationships, and enhance customer loyalty in the domestic shipping service sector.  
Analisis Digital Marketing, Kepercayaan Konsumen, dan Brand Image dalam Meningkatkan Minat Beli Hunian Vertikal: Studi pada The Alton Residence Semarang Listya Putri Nurina; Aris Mardiyono; Joko Riyanto; Imam Gozali
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 5 No. 4 (2026): November: Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v5i4.5349

Abstract

This study investigates the influence of digital marketing, consumer trust, and brand image on purchase intention for The Alton Residence apartments in Semarang. Market data indicate a significant increase in demand (+50.76%) accompanied by a decline in supply (−3.28%), creating intense market competition that requires more adaptive and effective marketing strategies. Grounded in the Theory of Planned Behavior (TPB), the Unified Theory of Acceptance and Use of Technology (UTAUT), and the Technology Readiness framework, this research examines consumer trust as a mediating variable and brand image as a moderating variable. Primary data were collected through a five-point Likert scale questionnaire distributed to 100 prospective consumers and analyzed using Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) with JASP software. The findings reveal that excessive digital marketing negatively influences brand image, whereas consumer trust significantly enhances brand image, which subsequently has a positive and significant effect on purchase intention. Furthermore, consumer trust indirectly strengthens purchase intention through an improved brand image. These findings emphasize the importance of integrating effective digital marketing strategies, fostering consumer trust, and maintaining a strong brand image to increase purchase intention and strengthen competitiveness in the residential property market.
Co-Authors Arif Maulana Arif Maulana Aris Mardiyono Danu Sumarno Dirgo Wahyono Frans Sudirja Galuh Juniarto Imam Gozali Listya Putri Nurina Melanita Kristiani Muchayatin Nur Rohmad Sri Suprapti Supriyanto Wuryanto Wuryanto Yudis Suprayogi