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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Publicness: Journal of Public Administration Studies West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat ISEI
Sehani Sehani
Fakultas Ekonomi Dan Ilmu Sosial Universitas Islam Negeri Sultan Syarif Kasim Riau
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Pelatihan Kerja dan Teamwork terhadap Kinerja Karyawan pada PDAM Kabupaten Lima Puluh Kota Provinsi Sumatera Barat Sehani, Sehani; Bagasta, Muhamad; Emti, Desvi
PUBLICNESS: Journal of Public Administration Studies Vol. 3 No. 3 (2024): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/publicness.v3i3.199

Abstract

Employee performance is how someone does the work and the results achieved. These results are employee performance which can be used to determine what level of performance employees are included in the company. The purpose of this study was to pay attention to the effect of job training and teamwork on the performance of PDAM employees, Fifty Cities District, West Sumatra Province. The population in this study were 41 respondents using the saturated sample technique method. Based on the results of this study, it shows that job training partially has a significant and positive effect on the performance of PDAM employees in Fifty Cities Regency, West Sumatra Province. Teamwork partially has a significant and positive effect on the performance of PDAM employees in the Fifty Cities district of West Sumatra Province. The results of the coefficient of determination show that the magnitude of the influence of the two independent variables together on the dependent variable is 58%, and the remaining 42% is another variable not examined in this study.
Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani, Sehani; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry; Noviasari, Henni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

Abstract

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.
Pelatihan Kewirausahaan Melalui Budidaya Jamur Tiram Bagi Generasi Muda di Kota Pekanbaru Sehani, Sehani; Dewi, Ratna; Emti, Desvi
Jurnal Pengabdian Masyarakat Isei Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat Isei
Publisher : ISEI Cabang Pekanbaru, Koordinator Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/abdimasisei.v2i2.288

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan dan pemahaman mengenai budidaya jamur tiram dalam rangka untuk menumbuhkan jiwa kewirausahaan generasi muda di Kota Pekanbaru. Kegiatan dilaksanakan di Oky Jamur Tiram Pekanbaru dengan jumlah peserta pelatihan sebanyak 15 peserta. Metode pelaksanaan pengabdian kepada masyarakat dilakukan dengan metode ceramah, praktek dan diskusi. Hasil pelaksanaan kegiatan pengabdian kepada masyarakat adalah bahwa peserta pelatihan telah memahami materi yang diberikan, peserta pelatihan mengetahui langkah-langkah dalam budidaya jamur tiram, mengetahui bahan dan peralatan yang dibutuhkan dalam budidaya jamur tiram, serta mampu melakukan budidaya jamur tiram. Peserta pelatihan antuasias mengikuti pelatihan yang ditunjukkan dengan aktifnya para peserta dalam tanya jawab dan pemahaman peserta mengenai materi yang diberikan. Kegiatan ini memberikan penilaian yang bagus karena memiliki dampak dan bermanfaat terhadap peningkatan keterampilan dan pengetahuan generasi muda mengenai budidaya jamur tiram.
Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani, Sehani; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry; Noviasari, Henni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

Abstract

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.
Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani, Sehani; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry; Noviasari, Henni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

Abstract

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.
Pengaruh Citra Merek dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Honda pada UD Sonic Motor Kecamatan Kampar Rosadi, Ikhsan; Mardiah, Ainun; Sehani, Sehani
PUBLICNESS: Journal of Public Administration Studies Vol. 2 No. 2 (2023): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/publicness.v2i2.98

Abstract

The purchasing decision is the final stage in the decision-making process where consumers actually make a purchase. Before making a purchase, consumers go through several stages in the buying process. The research aims to determine the extent of the influence of brand image and promotion on the purchasing decision of motorcycles. The research results show that the brand image variable (X1) has a calculated t-value of (2.471) > t-table (1.985), thus it can be concluded that the brand image variable partially has a positive influence on the purchasing decision. The promotion variable (X2) shows a calculated t-value of (3.235) > t-table (1.985), thus it can be concluded that the promotion variable partially has a positive influence on the purchasing decision. Therefore, it can be inferred that there is a significant influence between brand image and promotion simultaneously on the purchasing decision of Honda motorcycles.
Community Empowerment in Increasing the Added Value of Coconut Fruit (Cocos Nucifera L) into Transparent Soap in Pekanbaru City: Pemberdayaan Masyarakat Dalam Meningkatkan Nilai Tambah Buah Kelapa (Cocos Nucifera L) Menjadi Sabun Transparan di Kota Pekanbaru Dewi, Ratna; Sehani, Sehani; Mardiah, Ainun; Emti, Desvi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 3 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i3.18824

Abstract

This community service activity aims to provide knowledge and practice to the community regarding the processing or process of coconuts into transparent soap products and to find out the packaging techniques for transparent soap products so that they have added value and are worth selling. The activity method carried out is using lecture and practice methods. The target audience for this community service are housewives in Pekanbaru City, which was held in Sidomulyo Timur Pekanbaru Village on June 29 2022, with a total of 50 participants. The method used in this activity is the Participatory Action Research method. The result of the service activity is that the stages of making transparent soap start from the stages of preparing the ingredients, weighing the ingredients, heating the ingredients, mixing (blending), stirring and finally printing. Participants can understand and practice making transparent soap made from pure coconut oil and make packaging for transparent soap products so that they are attractive and have sales value
Co-Authors Ainun Mardiah Arini Novandalina Bagasta, Muhamad Emti, Desvi Gatot Wijayanto Henni Noviasari Ratna Dewi Rosadi, Ikhsan Yutiandry Rivai