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Analisis Kepuasan Kerja, Loyalitas Kerja dan Disiplin Kerja terhadap Produktivitas Karyawan Bagian Produksi Pada PT. Extrupack Bekasi Lesti Olivia Ningsih; Indra Setiawan
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Tujuan dari penelitian ini adalah untuk mengkaji dan menjelaskan pengaruh dari kepuasan kerja, loyalitass kerja dan disiplin kerja terhadap produktivitas karyawan bagian produksi pada PT. Extrupack Bekasi. Penelitian ini bersifat kuantitatif dengan mengumpulkan kuesioner dari 80 sampel yang terdiri dari 80 karyawan bagian produksi pada PT. Extrupack Bekasi. Metode pengujian hipotesis dalam penelitian ini adalah Partial Least Square (PLS). Hasil penelitian ini menunjukan kepuasan kerja memiliki positif dan berpengaruh signifikan terhadap produktivitas karyawan, loyalitas kerja memiliki positif dan berpengaruh signifikan terhadap produktivitas karyawan, dan disiplin kerja memiliki positif dan berpengaruh secara signifikan terhadap produktivitas karyawan.
Analisis Rotasi Kerja, Motivasi Kerja, dan Disiplin Kerja Karyawan terhadap Kinerja Karyawan PT. Kiyokuni Technologies Departement Assy Bagian Produksi Tryas Agustin; Indra Setiawan
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Tujuan dari penelitian ini adalah untuk menguji dan menjelaskan pengaruh rotasi kerja, motivasi kerja, dan disiplin kerja terhadap kinerja karyawan. Penelitian ini menggunakan metode kuantitatif. Dengan pengumpulan data menggunakan instrumen berupa kuesioner. Sampel dalam penelitian ini berjumlah 73 orang karyawan bagian assy produksi PT. Teknologi Kiyokuni. Metode pengujian hipotesis dalam penelitian ini menggunakan Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa rotasi pekerjaan tidak berpengaruh positif dan signifikan terhadap kinerja karyawan, motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan.
THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS ON 'SKINCARE INE' COSMETIC PRODUCTS AT THE CIKARANG SKIN CENTER MEDIATED BY WORD OF MOUTH Indra Setiawan; Dede Mulyana; Agus Prianto; Melati Desi; Retno Purwani Setyaningrum
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

In the current era of globalization, competition in the cosmetics business is getting tougher and requires the right marketing strategy to attract consumers. One of the factors that can influence consumer decisions in buying cosmetic products is brand image and product quality. The purpose of this study was to find out whether the brand image and product quality variables affect the decision to buy INE skincare products, the method used in this study uses a scientific approach by collecting and analyzing quantitative data, namely data that can be measured using numbers and statistics, with conducting research on a portion of the population in Cikarang and its surroundings, it is hoped that the results of this study are able to describe the population concerned. The sample of this research is 72 respondents and the data analysis method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach. The results of this respondent's data processing show that brand image (X1) has no significant effect with a result of 0.829 > 0.05, then the influence of product quality (X2) has a significant effect with a result of 0.000 <0.05, then the influence of word of mouth promotion (Z) has a significant effect with a result of 0.000 <0.05, on the decision to buy (Y) for INE skincare products.
The Role of Motivation Mediation on the Effect of Transformational Leadership Style on Employee Performance Muhamad Ekhsan; Indra Setiawan
International Journal of Management Science and Information Technology Vol. 1 No. 1 (2021): January - June 2021
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v1i1.232

Abstract

This research was conducted to determine the effect of transformational leadership style on employee performance mediated by work motivation variables. This type of research is explanatory research with a quantitative approach. In this study, the data used are primary data obtained and collected through direct surveys using questionnaires to respondents. Sampling in this study using a random sampling method with samples taken as many as 67 employees. PT. Maxalmina Compressed Natural Gas Transportation. Explanatory methods and Structural Equation Modeling (SEM) are used to explain between variables. In analyzing the data in this study, evaluation of Outer model, evaluation of the Inner model, evaluation of Goodness of fit, and testing of the research hypothesis using Bootstrapping was carried out. The results of this study indicate that transformational leadership style has a positive and significant effect on employee performance, transformational leadership style has a positive and significant effect on motivation, work motivation has a positive and significant effect on employee performance. This study also proves that work motivation is successful in mediating the effect of transformational leadership style on employee performance.
Knowledge Sharing-Based HR Capability Development to Achieve Sustainable Development Goals Raniasari Bimanti Esthi; Indra Setiawan; Norbertus Citra Irawan
DEAL: International Journal of Economics and Business Vol. 1 No. 01 (2023): October 2023
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v1i01.2682

Abstract

This research reveals the challenges human resource (HR) capabilities face in achieving Sustainable Development Goals (SDGs) in Indonesia. In particular, the issues of inadequate skills, employment opportunities, and investment are highlighted. This research focuses on the relationship between Human Resource Capability (HRC), Green Knowledge Sharing (GKS), and the achievement of SDGs goals 8 (Decent Work and Economic Growth) and 9 (Industry, Innovation and Infrastructure). By adopting a case study method involving respondents from all over Indonesia, this research found that increasing HRC can encourage GKS, which supports the achievement of the two SDGs goals. This research suggests providing education and training that focuses more on environmental and sustainability issues to improve HR qualifications. In addition, the policy implies the importance of investing in improving human resource capabilities and promoting green knowledge-sharing practices. This research provides in-depth insight into how these factors are interrelated and contribute to global efforts to achieve sustainable development, with potential practical implications for designing more effective HR policies and management to support the SDGs in the future.
Meningkatkan Peran Industri dalam Pengelolaan Utang dan Penanganan Global Warming Sunita Dasman; Supriyanto Supriyanto; Fiqih Maria; Erin Soleha; Indra Setiawan
Jurnal Pelita Pengabdian Vol. 3 No. 1 (2025): Januari 2025
Publisher : DPPM Universitas Pelita Bangsa

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Abstract

The industry plays a central role as the primary driver of the global economy and has significant potential to reduce carbon emissions through technological innovation, energy efficiency, and transitioning to a low-carbon economy. However, financial challenges often become major obstacles in realizing technological innovation transformation. Wise debt management is necessary to ensure the operational sustainability of industries while supporting investments in green initiatives. The initial situational analysis required includes: 1) Identifying the company’s debt profile and repayment capacity, 2) Conducting an inventory of greenhouse gas (GHG) emissions generated by industrial operations, 3) Structuring opportunities for the use of renewable energy and low-carbon technologies. Companies need to establish internal policies to redirect debt refinancing to instruments that support sustainability, such as green bonds or sustainability-linked loans. They should also set carbon emission reduction targets for the short, medium, and long term. Optimizing the use of a "Green Crowdfunding Platform" that connects companies with investors interested in funding environmentally friendly projects through application-based technology is crucial. Environmental management requires the involvement of all stakeholders, including the government, industry, academics, communities, and the media.
Peningkatan Kapabilitas Manajemen Pemasaran Digital UMKM sebagai Strategi Adaptasi di Era Ekonomi Digital Agustini Tanjung; Indra Setiawan; Fadillah Fadillah; Muhamad Karnawijaya
Jurnal Pengabdian West Science Vol 5 No 08 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i08.3808

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian nasional, namun di tengah perkembangan ekonomi digital, banyak pelaku UMKM masih menghadapi keterbatasan dalam memanfaatkan teknologi, khususnya dalam pemasaran. Kondisi ini menjadi tantangan sekaligus peluang bagi UMKM untuk beradaptasi agar tetap mampu bersaing dan berkembang. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapabilitas manajemen pemasaran digital pada pelaku UMKM sebagai strategi adaptasi di era ekonomi digital. Pendekatan yang digunakan adalah pemberdayaan partisipatif melalui pelatihan, praktik langsung, dan pendampingan berkelanjutan. Materi yang diberikan mencakup pemanfaatan media sosial, marketplace, serta pembuatan konten digital yang menarik dan relevan dengan kebutuhan pasar. Hasil kegiatan menunjukkan adanya peningkatan pada pengetahuan, keterampilan, dan kepercayaan diri pelaku UMKM dalam mengelola pemasaran digital. Pelaku usaha menjadi lebih aktif dalam memanfaatkan platform digital, mampu menyusun strategi pemasaran yang lebih terarah, serta mulai menjangkau pasar yang lebih luas. Dengan demikian, penguatan kapabilitas manajemen pemasaran digital tidak hanya membantu UMKM dalam meningkatkan kinerja usaha, tetapi juga menjadi strategi penting dalam mendukung keberlanjutan dan daya saing UMKM di era ekonomi digital.