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All Journal Journal of Business Strategy and Execution Jurnal Penelitian Humaniora Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Mengabdi Jurnal Perpustakaan dan Informasi (JAPRI) WASATHON Profetik Jurnal Ekonomi Syariah Innovative Business Management Journal
Septi Septi
Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120
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ANALISIS PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA HANDPHONE NEXIAN Heriyati, Pantri; Septi, Septi
Journal of Business Strategy and Execution Vol 4, No 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

Nexian is a popular local brand mobile phone among Indonesian people. Nexian’s popularity may be caused by the increasing use of mobile internet and social media. Through Nexian mobile phone, user can browse internet, play music, watch TV, watch video, receive and send email, use facebook and twitter beside text message and call. The main object of this study is to analyze the influence of brand image and product quality on consumer purchasing decisions of Nexian mobile phone. Research was conducted on 110 respondents of Nexian mobile phone users who live in Jakarta. The results of this study stated that brand image have a significant influence on purchasing decisions. Meanwhile product quality only have a little impact on consumer purchasing decisions on Nexian mobile phone, which might be expected because consumers do not consider Nexian as a qualified mobile phone. Research Methodology that used to collect the data is survey questionnaire and multiple regression for analyze the data.
MUATAN MORAL DALAM CERITA NAGASASRA DAN SABUK INTEN KARYA S.H. MINTARDJA Handito, Tri; Kasiati, Kasiati; Septi, Septi
Jurnal Penelitian Humaniora Vol 21, No 2: Agustus 2020
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/humaniora.v21i2.9744

Abstract

This study aims to identify the content of moral values contained in the Nagasasra and Sabukinten stories written by SH Mintardja volumes I through volume III. This research is a content analysis research with a qualitative approach. In this research the researcher becomes the main instrument of data collection. In the process of collecting data, researchers used research aids in the form of data cards and check lists. Data cards were used to record sentences in the form of conversations and portrayals of the situation and behavior of characters in the Nagasasra and Sabuk Inten stories. The captured data was then presented in the form of a statement in the form of a description of moral values. The results of the study found that there were good moral values and bad moral values that are manifested in various depictions of the behavior of the characters. Good behavior includes godly values (in the form of belief in the existence and power of God, surrender/ surrender to God, giving thanks, repenting, praying, and praying), loyalty (in the form of loyalty between husband and wife, loyalty of a soldier towards the king / leadership, and loyalty to the land of his birth), love for the country, love for the environment, responsibility, honesty, being respectful and polite, humble, and the delivery of moral values in the form of song. The bad morals were reflected in bad behavior, including not believing in the existence and power of God, cruel, greedy, immorality, cunning / cheating, arrogant / proud, defaming, stealing / robbing, low self-esteem, despair, and destructive natural. The most moral values found in the Nagasasra and Sabuk Inten volumes I through III are the value of helping (31.15%), the value of courtesy (26.23%), the value of God (16.39%), the value of loyalty ( 9.84%), the value of responsibility (6.56%), the value of humility (4.92%), the value of love for nature (3.28%), and moral messages in the form of song (1.64%).
KAJIAN BIBLIOMETRIK JURNAL PERPUSTAKAAN PADA DATABASE GARUDA KEMENDIKBUD Septi, Septi
Jurnal Perpustakaan dan Informasi Vol. 4 No. 2 (2022): JAPRI: JURNAL PERPUSTAKAAN DAN INFORMASI
Publisher : UPT Perpustakaan Universitas Bengkulu

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Abstract

Kajian ini mengungkapkan studi bibliometrik publikasi jurnal online di Indonesia, terbatas pada jurnal tertentu, periode dan sumber data dasar. Bertolak dari penelitian terdahulu yang hanya mengkaji pada satu jurnal saja, maka Peneliti melakukan kajian dalam ruang lingkup yang melibatkan jurnal yang tergabung dalam database Garuda kemendikbud, dengan periode publikasi tahun 2018-2022 dan diperoleh data sebanyak 44 jurnal. Penelitian ini bertujuan untuk mengetahui perkembangan penelitian di bidang Perpustakaan dan Informasi. Penelitian ini berfokus pada pertanyaan penelitian berikut yaitu bagaimana produktivitas, kolaborasi, dan dampak publikasi kutipan pada jurnal kepustakawanan yang tergabung dalam database Garuda Kemendikbud sebagai Garda Rujukan Digital. Analisis bibliometrik pada penelitian ini secara deskriptif kuantitatif mengukur perkembangan publikasi artikel ilmiah Perpustakaan dan Informasi yang tergabung dalam database Garuda Kemendikbud. Dari hasil analisis diperoleh hasil, jumlah publikasi paper pada periode ditentukan berjumlah 2824 paper. Jurnal yang paling produktif pada periode 2018–2022, merupakan publikasi dari jurnal perpustakaan Universitas Diponegoro, Anuva: Jurnal Kajian Budaya, Perpustakaan dan Informasi sebanyak 229 paper (n=229) dengan persentase (8,11%). Analisis lebih lanjut dari data mengungkapkan bahwa penulis dengan jumlah kutipan teratas oleh Ana Irhandayani penulis tunggal dengan jumlah kutipan 141 kali pada publikasi artikel jurnal di tahun 2020. Kemudian berada di puncak urutan kedua penulis Heriyanto sebagai penulis tunggal dengan publikasi jurnal tahun 2018. Tinjauan literatur mengungkapkan beberapa studi bibliometrik yang dilakukan pada Jurnal Perpustakaan dan Informasi dengan ruang lingkup terbatas mengenai database sumber, periode yang dicakup dan domain. Studi ini mengungkapkan jurnal paling produktif dan dampak kutipan penulis, dengan penyebaran tren subjek di bawah payung penelitian perpustakaan dan informasi mengalami peningkatan
Optimalisasi Manajemen Produksi Dan Pemasaran Tahu Dan Tempe Di Lingkungan Industri Kecil Menengah Septi, Septi; Meytha, Ida Made Ayu Er; Wagini, Wagini; Mulyana, Andy; Kamelia, Kamelia
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6265

Abstract

This community service activity aims to optimize production and marketing management of tofu and tempeh in the Small and Medium Industry (IKM) environment. The main focus of this program is to increase the efficiency of the production process and expand the marketing reach of products through technology and digital marketing strategies. The methods used are surveys and observations, technical assistance and monitoring and evaluation. In the production aspect, the main challenge is raw materials whose prices are starting to rise or become expensive, while in the marketing aspect the challenge faced is competition between other factories.
Analysis Of Business Feasibility Study On The Development Of Father Yulianto's Tofu And Tempe Msme Business Reviewed From The Production And Marketing Aspects Septi, Septi; Febliansa, Rahman; Monique D, Eska Prima
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6262

Abstract

This research aims to evaluate the feasibility of Pak Yulianto's tofu and tempeh factory business in terms of marketing and production. This feasibility analysis uses market and competition analysis. The results show that Pak Yulianto's tofu and tempe business from the production aspect is declared feasible because the business location is strategic and easy to reach for consumers and the production process is easy. Meanwhile, the results of the research from the marketing aspect stated that it was worthy of a quality product because it used quality raw materials, and the price was affordable so that all groups could buy it and the promotion that the owner gave was enough to make consumers aware of the product he was selling.
Faktor-Faktor Yang Memengaruhi Produksi Padi di Kabupaten Tapanuli Selatan Septi, Septi
PROFJES: Profetik Jurnal Ekonomi Syariah Vol 2, No 2 (2023)
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/profjes.v2i2.10529

Abstract

Sektor pertanian salah satu sektor yang dapat menopang pertumbuhan ekonomi di Indonesia. Khususnya sub sektor tanaman padi sawah sangat berkembang di Indonesia hal itu disebabkan karena Indonesia merupakan negara agraris. Kabupaten Tapanuli Selatan merupakan salah satu penyangga padi sawah dari Indonesia. Peningkatan produksi padi sawah sangat diutamakan karena kebutuhan dari produksi padi sawah akan selalu meningkat dikarenakan peningkatan jumlah penduduk selalu meningkat setiap tahunnya.Jenis penelitian ini adalah jenis penelitian kuantitatif. Populasi dalam penelitian ini  data luas lahan, jumlah penduduk, produksi dan sampelnya sebanyak 36 dengan menggunakan purposive sampling, sedangkan sumber  data yang dingunakan yaitu data sekunder yang diperoleh dari6 kecamatan dari tahun 2017 sampai tahun 2022, melalui website https://tapanuliselatan.bps.go.id. Kemudian teknik pengumpulan data yang dingukan yaitu berdasarkan dokumrntasi dari studi kepustakaan. Teknik analisis data yang dingunakan yaitu analisis data panel dengan menggunakan program Eviews 9.Hasil penelitian ini berdasarkan uji t diketahui bahwa variabel luas lahan berpengaruh negatif terhadap produksi, terdapat pengaruh jumlah penduduk terhadap produksi padi sawah  diKabupaten Tapanuli Selatan. Berdasarkan hasil uji f diketahui bahwa seluruh variabel luas lahan dan jumlah penduduk secara bersama-sama (simultan) berpengaruh terhadap produksi padi sawah di Kabupaten Tapanuli Selatan.Kata Kunci : Luas Lahan, Jumlah Penduduk, Produksi.
Pemberdayaan Kelompok Wanita Tani Dalam Upaya Pencegahan Dan Pemberantasan Penyakit Demam Berdarah Dengue Di Desa Bengking Klaten Mustofa, Chairil Hana; Refi, Refi; Salsabila, Salsabila; Septi, Septi; Shifangi, Shifangi; Subekti, Sri; Vemas, Vemas; Wahyu, Wahyu; Wulanndari, Wahyu; Arrosyid, Muchson
WASATHON Jurnal Pengabdian Masyarakat Vol 3 No 02 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/wasathon.v3i02.1646

Abstract

Dengue Hemorrhagic Fever (DHF) is a significant health problem in Bengking Village, Jatinom District, especially during the rainy season, triggered by low public awareness in eradicating mosquito nests. This community service activity aims to empower the Bengking Village Women Farmers Group (KWT) by increasing knowledge and practices of DHF prevention, especially through the use of family medicinal plants (TOGA) and the implementation of Mosquito Nest Eradication (PSN) 4M Plus. The implementation method includes situation surveys, interactive counseling, demonstrations of making innovative products (herbal drinks), and post-activity monitoring and evaluation. A total of 40 KWT members actively participated in this activity. The results of the pre-test and post-test showed a significant increase in participant knowledge regarding the dangers of DHF, the mosquito life cycle, symptoms, and prevention and treatment strategies. In addition, there was an increase in public interest in planting and utilizing TOGA as a promotive and preventive measure. The success of this program is proven by the community's commitment to carrying out environmental cleanliness movements and consuming herbal concoctions, which collectively are expected to reduce DHF incidents and improve the quality of public health in Bengking Village in a sustainable manner.
Optimalisasi Kemampuan Anak Sekolah Dasar Melalui Program Bimbel Matematika Dan Bahasa Inggris di RT 18 RW 02 Pematang Gubernur S, David Ajun; Septi, Septi; Sahdiya, Beti; Nirmalawati, Nirmalawati; Fadila, Mawar; Kresnawati, Kresnawati; Wahyudi, Yusuf; Susanti, Neri
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.9137

Abstract

The Thematic Community Service Program (KKN-T) is a community service initiative carried out by students of Universitas Dehasen Bengkulu during the 3rd Period of 2025, located in Pematang Gubernur Subdistrict, Muara Bangkahulu District, Bengkulu City. This KKN-T program involved 15 groups of students assigned across various neighborhood units (RT) within the area. Our group, assigned to RT 18 RW 02, designed and implemented a tutoring program (bimbel) for elementary school children focusing on two subjects: mathematics and English. This program was developed based on initial observations which revealed that most children had difficulties in understanding basic arithmetic operations (addition, subtraction, multiplication, and division) as well as challenges in memorizing and using basic English vocabulary. The main contributing factors to these problems included the lack of learning assistance at home, limited learning time at school, and the absence of engaging learning methods. To address these issues, we conducted tutoring sessions twice a week using fun and interactive methods such as quizzes, ice breaking activities, and individual exercises. The results of the program showed that the children experienced improvement in their interest in learning, comprehension of the material, and confidence in facing mathematics and English lessons. This program demonstrated that an interactive and enjoyable learning approach can create a positive learning environment and significantly contribute to improving the quality of education in the community. In addition to having a positive impact on the students, this activity also served as a means for students to actualize themselves by applying the knowledge and skills they have acquired in university to real life situations.
The Effect Of Affiliate Credibility And Tiktok Video Content Quality On Purchase Decisions Among Generation Z In Bengkulu City Septi, Septi; Susena , Karona Cahya; Effendi, Yanto
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.562

Abstract

The development of social commerce through TikTok with an affiliate marketing system has changed the shopping behavior of Generation Z, particularly in the purchasing decision-making process. Product promotion success is not only determined by price and brand, but also by affiliate credibility and the quality of video content presented. This study aims to analyze the effect of affiliate credibility and TikTok video content quality on purchasing decisions of Generation Z in Bengkulu City. This research used a quantitative descriptive method with purposive sampling technique involving 70 respondents. Data were collected using questionnaires with a five-point Likert scale and analyzed using SPSS version 23 through validity tests, reliability tests, multiple linier regression analysis, t-tests, F-tests, and coefficient of determination analysis. The results show that affiliate credibility and video content quality have a positive and significant effect on purchasing decisions, both partially and simultaneously. The coefficient of determination value of 0.352 indicates that the two independent variables explain 35.2% of the variation in purchasing decisions. These findings indicate that higher affiliate credibility and better video content quality increase the likelihood of Generation Z making purchases through TikTok.
Co-Authors ANDY MULYANA Arrosyid, Muchson Effendi, Yanto Fadila, Mawar Febliansa, Rahman HANDITO, Tri Kamelia Kamelia Karona Cahya Susena, Karona Cahya Kasiati, ., Kasiati, Kresnawati, Kresnawati Meytha, Ida Made Ayu Er Monique D, Eska Prima Mustofa, Chairil Hana Neri Susanti Nirmalawati Nirmalawati Pantri Heriyati Refi, Refi S, David Ajun Sahdiya, Beti Salsabila, Salsabila Shifangi, Shifangi Sri Subekti Vemas, Vemas Wagini Wagini, Wagini Wahyu Wahyu Wulanndari, Wahyu Yusuf Wahyudi