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Pemberdayaan Ibu Rumah Tangga dalam Upaya Peningkatan Kesejahteraan Keluarga dengan Memanfaatkan Limbah Pohon Pisang Asah Wiari Sidiq; Asih Niati; Citra Rizkiana; Soedarmadi Soedarmadi
Jurnal Surya Masyarakat Vol 2, No 2 (2020): Mei 2020
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.2.2.2020.110-114

The potential of banana trees in the Bukit Kencana housing area of Meteseh Village is very high but the surrounding community only uses banana trees limited to fruit and leaves, while the waste is only left to rot. The problem that arises is the unpleasant odor of decay is very disturbing to the community. Though banana tree waste such as banana stem has very high nutritional and fiber content and it can be used for consumption. The objective of Community Service is to provide additional knowledge and creative ideas to open an entrepreneurial mindset so that it can improve the quality of human resources for PKK members in Bukit Kencana Jaya Housing. The method of implementing activities are by giving counseling or lectures, practicing for processing chips, discussions and questions and answers, which begins with providing knowledge about entrepreneurship in looking for business opportunities with natural potential that are available around the Bukit Kencana Jaya housing environment. By organizing the community service activities, it can increase entrepreneurial knowledge and increase insight into how to use and process banana stem into food that can be consumed or sold to other communities so that it will increase income while increasing family welfare.

Pemberdayaan Ibu Rumah Tangga dalam Upaya Peningkatan Kesejahteraan Keluarga dengan Memanfaatkan Limbah Pohon Pisang Asah Wiari Sidiq; Asih Niati; Citra Rizkiana; Soedarmadi Soedarmadi
Jurnal Surya Masyarakat Vol 2, No 2 (2020): Mei 2020
Publisher : Universitas Muhammadiyah Semarang

The potential of banana trees in the Bukit Kencana housing area of Meteseh Village is very high but the surrounding community only uses banana trees limited to fruit and leaves, while the waste is only left to rot. The problem that arises is the unpleasant odor of decay is very disturbing to the community. Though banana tree waste such as banana stem has very high nutritional and fiber content and it can be used for consumption. The objective of Community Service is to provide additional knowledge and creative ideas to open an entrepreneurial mindset so that it can improve the quality of human resources for PKK members in Bukit Kencana Jaya Housing. The method of implementing activities are by giving counseling or lectures, practicing for processing chips, discussions and questions and answers, which begins with providing knowledge about entrepreneurship in looking for business opportunities with natural potential that are available around the Bukit Kencana Jaya housing environment. By organizing the community service activities, it can increase entrepreneurial knowledge and increase insight into how to use and process banana stem into food that can be consumed or sold to other communities so that it will increase income while increasing family welfare.

EDUKASI DAN PELATIHAN INVESTASI PASAR MODAL BAGI GURU SMK NEGERI 9 KOTA SEMARANG Asah Wiari Sidiq; Ahmad Sahri Romadon; Citra Rizkiana
JURNAL PENGABDIAN MANDIRI Vol. 3 No. 1: Januari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jpm.v3i1.7289

Edukasi dan Pelatihan Investasi Pasar Modal bagi guru SMK bertujuan untuk mengedukasi dan meningkatan pemahaman dan pendalaman pengetahuan mengenai investasi pasar modal serta melatih guru sebagai tenaga pendidik untuk menjadi seorang investor. Metode pelaksanaan kegiatan pengabdian kepada masyarakat yaitu mitra diberikan edukasi dan pelatihan berupa pembelajaran dalam bentuk ceramah mengenai materi investasi secara umum dan investasi pasar modal, materi mekanisme investasi dan cara pemiliham saham serta pelatihan pasar modal. Hasil pengabdian kepada masyarakat yang telah dilaksanakan menunjukan bahwa mitra yaitu guru SMK Negeri 9 lebih memahami dan mendalami mengenai investasi pasar modal, mekanisme dan tata cara dalam berinvestasi pasar modal.

Pengaruh Brand Image, Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Infinix Citra Rizkiana; Edy Suryawardana; Putri Pratiwi; Aprih Santoso
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i3.712

This study aims to determine: (1) the effect of brand image on Infinix smartphone decisions, (2) the effect of promotion on Infinix smartphone purchasing decisions, (3) the effect of product quality on Infinix smartphone purchasing decisions. The population of this study are consumers who use or buy Infinix smartphones at Pandawa Elektronik Semarang. The sampling technique used probability sampling simple random sampling method, in order to obtain a total sample of 96 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique uses the classical assumption test, multiple linear regression analysis, t test and the coefficient of determination (R2). The results showed that brand image had a positive and significant effect on purchasing decisions, promotion had a positive and significant effect, product quality had a positive and significant effect on purchasing decisions. The value of the coefficient of determination is 0.571 or 57.1 percent. Purchase decisions are influenced by brand image, promotion and product quality variables, while the remaining 42.9 percent are influenced by other variables outside the model that are not present in this study.

Analisis Pengaruh Kepercayaan, Kualitas Pelayanan, Dan Promosi Terhadap Kepuasan Pelanggan (Studi Pada Bengkel Mobil Sinar Audio Semarang) Citra Rizkiana; Yudi Setyawan; Johanis Souisa
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 2 (2023): April : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i2.810

Perkembangan industri otomotif yang semakin meningkat terlebih pada kendaraan roda empat atau lebih membuat layanan purna jual semakin banyak dan harus memenuhi kepuasan dari pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan, kualitas pelayanan dan promosi terhadap kepuasan pelanggan (Studi Pada Bengkel Mobil Sinar Audio Semarang). Populasi yang digunakan dalam penelitian ini adalah seluruh pelanggan Bengkel Mobil Sinar Audio Semarang yang tidak diketahui jumlahnya. Sedangkan untuk sampelnya sendiri berjumlah 96 orang dengan menggunakan metode purposive sampling (sampel dengan kriteria). Metode analisis data yang digunakan dalam penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian ini membuktikan bahwa variabel kepercayaan tidak berpengaruh terhadap kepuasan pelanggan, variabel kualitas pelayanan mempunyai pengaruh positif dan signifikan terhadap kepuasan pelanggan, variabel promosi mempunyai pengaruh positif dan signifikan terhadap kepuasan pelanggan (studi pada pelanggan Bengkel Mobil Sinar Audio Semarang).

Sosialisasi Tabungan Emas sebagai Sarana Investasi Bagi Ibu Rumah Tangga RT 08 RW 15 Kel. Meteseh Kota Semarang Asah Wiari Sidiq; Ahmad Sahri Romadon; Citra Rizkiana
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 1 (2025): Februari : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i1.1040

Gold savings is a type of savings in the form of gold measured in grams, which can increase or decrease over time. The balance of gold savings can be exchanged for gold bars based on the number of gold grams in the account, such as 1 gram, 2 grams, or multiples thereof. The purpose of this gold savings socialization is to provide in-depth knowledge and understanding to housewives about the benefits of gold savings as an investment tool. The service partner consists of 20 housewives from RT 08 RW 15, Meteseh Village, Semarang City. The community service method includes preparation, implementation, evaluation, and reporting. The preparation phase involved gathering information, determining the theme, and organizing the material for the activity. The implementation of PKM involved providing education through lectures, Q&A sessions, discussions, and simulations on gold savings knowledge. The evaluation phase consisted of administering pre-test and post-test questionnaires and preparing a final report. The results of the Community Service implementation, based on the evaluation of pre-test and post-test for the housewives of RT 08 RW 15, showed an improvement in knowledge and understanding of gold savings, from 36.25% in the pre-test to 66.75% in the post-test.

Pengaruh Presepsi Harga, Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Pelanggan Batik Danar Hadi Semarang Edy Suryawardana; Sugeng Riyanto; Citra Rizkiana; Kamalina Din Jannah
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2217

The purpose of this study was to analyze the effect of perceived price, service quality and location on customer satisfaction at Batik Danar Hadi Branch Semarang. The hypothesis of this study is the perception of price, service quality and location have a positive effect on customer satisfaction at Batik Danar Hadi Semarang. The number of samples in this study were 76 people. Then the method of collecting data through questionnaires and data analysis using SPSS which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, F test, and hypothesis testing using t test and R2. The results showed that the independent variable, namely price perception, had no effect on customer satisfaction. This is evidenced by the value of t arithmetic is smaller than t table that is -0.977 < 1.667 with a significant value of 0.332 > 0.05 (not significant). Service quality has a positive effect on customer satisfaction. This is evidenced by the value of t arithmetic is greater than t table that is 3.592 > 1.667 with a significant value of 0.001 < 0.05 (significant). Location has positif effect on customer satisfaction. This is evidenced by the value of t arithmetic is bigger than t table that is 1.725 > 1.667 with a significant value of 0.039 < 0.05 (significant). Based on the value of the coefficient of determination, the test results show the adjusted r square value of 0.638, this means that changes in the customer satisfaction variable of 63.8% can be explained by the independent variables of price perception, service quality, and location. Meanwhile, 36.2% was influenced by other variables not examined.

Pelatihan Ketrampilan Pembuatan Mahar : Upaya untuk Meningkatkan Kreatifitas dan Kemandirian Ekonomi di Wilayah PKK RW 15 Kel. Meteseh Kota Semarang Asah Wiari Sidiq; Ahmad Sahri Romadon; Citra Rizkiana; Rahma Prafinta Sari
Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. Vol. 3 No. 3 (2025): August : Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/natural.v3i3.1689

The problem faced by partners in community service activities is the low level of creative economic skills among housewives in RW 15, Meteseh Village, Semarang City. This condition has an impact on limited family economic independence, so efforts are needed to develop entrepreneurial potential that is in line with community needs. One potential business opportunity is making wedding dowries, given the stable and growing market demand. However, limited knowledge, creativity, and skills in producing attractive dowry products with sales value are the main obstacles faced by partners. This community service program aims to increase the creativity and economic independence of housewives through dowry making skills training. The method used includes a phased training, starting from an introduction to materials and basic dowry making techniques, developing creative designs, and product marketing strategies both digitally through social media and directly (offline). Participants are also provided with mentoring to improve their understanding of simple business management, product branding, and promotional techniques to be competitive in the market. The target outputs of this activity include the creation of an independent dowry making business, the production of quality dowry products with creative designs, and improving participants' ability to market their products. In addition, this activity resulted in video documentation of the implementation, potential registration of Intellectual Property Rights (IPR), and publication in a community service journal. The evaluation results showed a significant increase in participants' knowledge and skills based on a comparison of pre-test and post-test results. Before the training, most participants did not understand basic techniques or product marketing strategies.

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