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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Majalah Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) EKONOMIKA45 Jurnal Ilmu Sosial dan Humaniora Jurnal Ekonomi Manajemen Akuntansi EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
wira yudha alam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Peran Digitalisasi dan Model Bisnis Dalam Meningkatkan Kinerja Sociopreneurship UMKM Geprek Mira Surabaya Wira Yudha Alam; Muhammad Zaqhlul Zaidan; Fahrizal Syahrul Huda Bahtiar; Natasya Elok Saputri; Ahmad Naufal Miqdad
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5254

Abstract

The purpose of this study was to examine how digitalization and business models play a role in improving the performance of Sociopreneurship at the Geprek Mira MSME in Surabaya. The background of the study departs from the challenges faced by MSMEs in Indonesia, namely limited capital, low digital literacy, and limited market access. On the other hand, advances in digital technology and the Sociopreneurship concept provide opportunities for MSMEs to not only focus on economic profits, but also contribute to sustainable social impacts. This study applies a descriptive qualitative approach by collecting data through interviews, observation, and documentation, and using triangulation techniques to ensure data validity. The results show that the use of digitalization techniques through social media, e-commerce, and digital payment systems has succeeded in expanding market reach and increasing operational efficiency of Geprek Mira. On the other hand, an adaptive business model that integrates social missions has succeeded in strengthening the values of sociopreneurship, especially in empowering the surrounding community. The synergy between digitalization and innovative business models has been proven to improve business performance financially, operationally, and socially. Thus, this study confirms that the integration of digital strategies and sociopreneurship-based business models is a key factor for the sustainability of MSMEs in the digital economy era.
Co-Authors Ahmad Naufal Miqdad Aji Prasetyo, Aji Annisa Islah Rahma Diana Apriliawan Khafid Muzuka Ardhiani, Mutiara Rachma Binantoro, Patria Winahyu Christiano Yhuga Pamungkas Edy Sulistiyawan, Edy Fahrizal Syahrul Huda Bahtiar Fannisa Putri Agustin Febri Fidyantaka Ida Zuroida Istikhoroh, Siti Mohammad Afrizal Miradji Muhammad Zaqhlul Zaidan Nahairiyah Najwa, Wisnu Adi Pratama Nashrudin Latif Natasya Elok Saputri Niken Adinda Salsabillah Nur Arifatus Syarifah, Ellen Ananda Elviana Patria Winahyu Binantoro Rena Oktavianti Maghfiroh RR. Ella Evrita Hestiandari Sukandani, Yuni Sutama Wisnu Dyatmika Teguh Purwanto Titik Harniati Tony Susilo Wibowo untung lasiyono Vivi Amelia