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Branding analysis of Brawijaya University vocational education Asri, Tri Mega; Putri, Debri Haryndia; Septian, Muhammad Daniel
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.44452

Abstract

Background: The current challenge in Indonesia is the rising unemployment rate of college graduates and low interest in continuing to study at university, especially in Vocational Faculty. Therefore, the university must clearly understand what potential prospective students are looking for. The Vocational Faculty consists of two departments: the Department of Business and Hospitality and the Department of Creative and Digital Industries. In the 2021 class, the total number of students are 499 students. Purpose: This research aims to assess equity of UB Vocational brand in the eyes of prospective students. In this study, candidate students, namely students of SHS/ Vocational School in third grade whose planning to continue studying in college and new students of UB Vocational. Methods: The research method used in this research is descriptive. The data acquisition technique in this study was using open questionnaire. Results: Brand Image, related to the Vocational Education of Brawijaya University, which produces graduates who are ready for work and satisfied with the institution, is assessed in terms of educational attributes, including the quality of lecturers, facilities, curriculum, and cooperation. Conclusion: The main objective of this study is to assess the determinants of university brand loyalty by mapping out the characteristics regarding respondents’ reaction to higher education services (especially universities) at the Vocational Faculty of Brawijaya University through measuring brand awareness, image, and satisfaction. Implications: The results of this research shows that the Vocational Education of Brawijaya University as a place to continue study for new candidate students are still being recognized and considered as one particular choice to for higher education.
Mobile-Based Augmented Reality for Digital Heritage: 3D Documentation of Sumenep Palace Architecture Adhitama, Muhammad Satya; Putri, Debri Haryndia; Ramdlani, Subhan
RUAS Vol. 23 No. 1 (2025)
Publisher : Departemen Arsitektur Fakultas Teknik Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ruas.2025.023.01.12

Abstract

Despite significant physical deterioration and the absence of comprehensive digital documentation, Sumenep Palace remains an important architectural and historical heritage site. The goal of this paper is to propose a digital conservation scheme using augmented reality technology. The system integrates photogrammetry, LiDAR scanning, and manual measurements to produce accurate three-dimensional (3D) models. These models, freely available on Android devices, were implemented in an augmented reality (AR) application we developed, using marker-based (QR code) tracking. Testing showed object loading times ranging from 8 seconds to 11 minutes, depending on the number of models, highlighting the need to optimize geometry for mobile AR. The resulting program functions both as a conservation database and as an interactive, accessible tool for teaching history. This approach can serve as a replicable template for other heritage sites in Indonesia, while also demonstrating the potential of augmented reality as a means of protecting digital cultural assets.
Assistance in Potato Donut Processing and Entrepreneurship in Podokoyo Village, Tosari District, Pasuruan Asri, Tri Mega; Pratiwi, Amelia Ika; Sylvatri, Hapsari Dian; Putri, Debri Haryndia
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.1955

Abstract

Purpose: The primary objective of this community service program is to enhance the agricultural potential of Podokoyo tourist village by addressing the knowledge gap in potato processing. The program aims to equip the Family Welfare Development Women of Podokoyo Village with the skills and knowledge to transform potatoes, a local agricultural product, into high-value donut products. Method: The program is implemented in three stages: preparation, implementation, and evaluation. The preparation stage involves arranging the necessary equipment and facilities, ensuring space availability, and securing partner involvement and community support. The implementation stage is where the actual training takes place, and the participants learn to process potatoes into donuts. The evaluation stage assesses the effectiveness of the training and the participants’ ability to apply their new skills. Practical Applications: The practical outcome of this program is that the participants, the Family Welfare Development Women, are expected to be able to process potatoes into more valuable donut products. This not only adds value to the local agricultural produce but also contributes to the economic development of the Podokoyo village. Conclusion: The program has successfully achieved its goals, as evidenced by the improved abilities of the participants in financial management and adding value to their products. The success of the program is attributed to the availability of necessary equipment and facilities, partner involvement, and community support. This initiative has the potential to significantly improve the welfare of the rural communities in Podokoyo village.