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All Journal Journal of Business Strategy and Execution Journal The Winners International Research Journal of Business Studies (E-Journal) Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Ilomata International Journal of Management Ilomata International Journal of Management IIJSE Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) International Research Journal of Business Studies
Rini Setiowati
Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Journal of Business Strategy and Execution

 1 
RELATIONSHIP BETWEEN CONSUMER INVOLVEMENT AND BRAND PERCEIVED QUALITY ON FEMALE COSMETIC CONSUMERS AND PURCHASE INTENTION OF THE FOREIGN BRAND COSMETICS (STUDY IN FEMALE COSMETIC CONSUMERS IN JAKARTA) Prakoso, Tribowo; Setiowati, Rini
Journal of Business Strategy and Execution Vol 4, No 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

Cosmetic is a product of consumer goods that have a high level of competition. Brand on a product becomes an important identity that has always known to exist by the consumer. With the ease of foreign brands to be accepted in Indonesia is a substantial opportunity for the cosmetics company, specially foreign brands and are ready to compete with a variety of Indonesian a traditional cosmetic is earlier known and has value to consumers of Indonesian women. Eventually expected to provide useful information for companies in designing marketing promotions, even more so when the product is a cosmetic that is part and parcel of the woman.
ONLINE BEHAVIOURAL INTENTIONS: AN EMPIRICAL INVESTIGATION OF ANTECEDENTS AND MODERATORS Setiowati, Rini; Dermawan, Natalia
Journal of Business Strategy and Execution Vol 3, No 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

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Abstract

The objectives of this paper is to  recognize, confirm and  evaluate the underlying factors toward behavior intention of  Indonesian online shoppers; specifically the antecedents including perceived online reputation, banner advertising, perceived online security, perceived reliability, appearance, site design,  and website presentational consistency. Questionnaires were posted through online survey targeted to 200 respondents. The data collection methods and variable measures were discussed. Zero-order correlation and regression analysis were conducted to evaluate whether the antecedents and moderator have relationships with the online behavior intention. Analyses found that perceived online security was the only antecedent variable that directly and positively associated with behavioral intentions. The study also found that perceived switching costs did not moderate the links between those variables, whereas perceived switching inducements moderated the links between banner advertising and perceived online security to online behavior intentions.
Co-Authors Adzania, Fajriah Hanika Arifin, Bustanil Arifin, Bustanil Candra, Halbet Dermawan Clarita, Ni Made Adelia Dhamatiyo, Revaldi Fernando, Antonius Hartoyo Hartoyo Heny K Daryanto Hery Santoso, Muhammad Maryanto, Syifa Muthia, Tsabita Indah Natalia Dermawan Ratih Ikha Permata Sari Royhana, Ajib Siagian, Sandra Louis Sudrajat, Angga Pramadista Susanti, Rahayu Fajri Tribowo Prakoso Yuniarti Utami, Eva Zainal Arifin zimbalist, shannon baladewa