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All Journal JMM (Jurnal Masyarakat Mandiri) IKRA-ITH ABDIMAS JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Jurnal Manajemen International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Proceeding International Annual Conference Economics, Management, Business, and Accounting
Anees Janee Ali
Universiti Sains Malaysia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Riding the Wave of Satisfaction: Exploring Service Quality and Customer Satisfaction in Ride-Hailing Services Lay Hong Tan; Gai Sin Liem; Steven Sing; Vivian Sim; Wei Siang Sim; Siti Nur Allisya Nurulzaman Binti Abdull; Siti Nursyakiroh Binti Mohamed Ridzuan; Anees Janee Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4010

Abstract

In Malaysia, ride-hailing services like Grab Car increasingly supplement public transport. This study examines how five service quality dimensions—tangibility, empathy, responsiveness, reliability, and assurance—affect customer satisfaction. Using a quantitative method, data were collected via an online survey of 100 respondents and analyzed through regression analysis. The results show that perceived service reliability (? = 0.345, p 0.001) and assurance (? = 0.439, p 0.001) significantly and directly influence customer satisfaction, explaining 50.3% of the variance (R² = 0.503). Empathy (? = 0.517) and responsiveness (? = 0.355) influence satisfaction indirectly through reliability, while tangibility (? = 0.415) and responsiveness (? = 0.365) do so through assurance. However, tangibility does not significantly affect reliability, and empathy does not influence assurance. These findings suggest that improving reliability and assurance, supported by other service dimensions, can enhance customer satisfaction. This research offers practical insights for public transport and ride-hailing services to strengthen service quality and increase customer loyalty.
Entrepreneurial Challenges and Issues: A Case Study of Undergraduate Entrepreneurs in Malaysia Wei Chien Ng; Paul Dung Gadi; Zhao Shengnan; Rong Sidan; Song Ruixuan; Mohammad Shukor Bin Md Zain; Mohd Fazmin Syazwan Bin Muhammad Fauzie; Daisy Mui Hung Kee; Anees Janee Ali
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4174

Abstract

This study aims to examine the key challenges encountered by Malaysian university students in their entrepreneurial journey, identify the underlying causes, and propose practical recommendations for improvement. Employing a quantitative research design, the study surveyed 100 undergraduate students from Universiti Sains Malaysia (USM) through Google Forms. The findings reveal that entrepreneurial barriers predominantly arise from five major factors: aversion to stressed hard work, aversion to risk, fear of failure, lack of social networking, and lack of resources. These challenges reflect both individual limitations and structural constraints that hinder students’ entrepreneurial engagement and sustainability. Based on the analysis, the study suggests several measures to strengthen entrepreneurial ecosystems in higher education, including enhancing institutional support, optimizing access to funding, improving government policies and regulatory frameworks, and fostering an entrepreneurial culture on campus. Overall, this research contributes to a deeper understanding of the entrepreneurial difficulties faced by university students in Malaysia and highlights the need for integrated efforts from universities, policymakers, and industry stakeholders to cultivate a more supportive environment for student entrepreneurship.
Integrating Digital Green HRM and Ethical Leadership to Enhance Migrant Career Sustainability Eri Marlapa; Anees Janee Ali; Sri Marti Pramudena; Khozaeni Bin Rahmad
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i3.5606

Abstract

Program pengabdian masyarakat ini bertujuan memperkuat pengembangan sumber daya manusia Indonesiadi luar negeri, khususnya di Malaysia, melalui pembangunan karier berkelanjutan berbasis teknologi digital.Di tengah persaingan global dan terbentuknya Masyarakat Ekonomi ASEAN (MEA), Indonesia perlumenyiapkan tenaga kerja yang kompetitif dan adaptif. Pekerja migran Indonesia masih menghadapi tantanganberupa produktivitas rendah, keterampilan teknis terbatas, dan kecakapan bahasa asing yang kurang memadai.Oleh karena itu, diperlukan pendekatan baru yang menggabungkan kompetensi teknis dengan keterampilanberorientasi keberlanjutan, seperti green skills yang sesuai dengan tren global. Pemanfaatan teknologi digitalmenjadi kunci untuk meningkatkan efisiensi perencanaan karier, memberi akses pelatihan, serta mendukungpekerja migran dalam merancang karier yang fleksibel dan beradaptasi dengan tuntutan digitalisasi. Programini akan melibatkan 50–100 pekerja migran yang tergabung dalam PERMAI Penang, Malaysia, dengan fokuspada pembekalan keterampilan merencanakan karier dan mengelola usaha berkelanjutan. Metode yangdigunakan mencakup ceramah interaktif, diskusi kelompok, praktik, serta aktivitas gamified yangmengenalkan konsep ramah lingkungan dalam perencanaan karier. Luaran yang diharapkan berupapeningkatan kapabilitas peserta dalam perencanaan karier dan bisnis berkelanjutan, terbukanya peluang barudi ekonomi digital global, serta keluaran terarah berupa publikasi media, dokumentasi video, artikel jurnalPKM, dan pendaftaran HKI terkait keberlanjutan dan transformasi digital. Kolaborasi antara UniversitasMercu Buana (UMB), PERMAI Penang, dan Universiti Sains Malaysia (USM) memperkaya program denganperspektif internasional, memastikan pelatihan berkualitas, relevan, serta berdampak luas bagi pekerja migranIndonesia.Kata Kunci: peningkatan keterampilan kerja tim melalui perangkat digital dan metode pembelajaran kolaboratif;pemanfaatan internet sebagai sumber pengembangan pengetahuan berkelanjutan.
Co-Authors Abayomi Tunde Odebunmi Audita Setiawan Azura Abdullah Effendi Che Ying Lee Christina Catur Widayati Daisy Mui Hung Kee Daisy Mui Hung Kee Eri Marlapa Gai Sin Liem Gan Kia Hui Griselda Joan N Huey Shan Lee Intan Azmira Binti Che Kahar Irdina Humaira Binti Mohamad Sukeri Irene Lee Xiang Ming Jasmine Wong Jia Xuan Jayaneswari A/P Vartharaju Jia Xian Kong Khozaeni Bin Rahmad Kirrthana A/P Ramachandran Kok Ban Teoh Kong Miu Ling Kimberley Kun Peng Xia Lay Hong Tan Lucky Nugroho Mariyam Chairunisa Mei Yee Kong Minanari Mohammad Shukor Bin Md Zain Mohd Fazmin Syazwan Bin Muhammad Fauzie Nugroho J. Setiadi Nur Aziyanny Binti Abdullah Nur Damia Binti Shuazman Nur Dianah Azwa Binti Shaharuddin Nur Farisyazliana Binti Fauzi Nur Fathin Balqis Binti Ahmad Sukri Nur Qistina Diyana Binti Abdul Majid Nur Sazlein Binti Mohd Firdaus Nur Syafiqah Binti Muhamad Shukri Nur Syazwani Binti Mohd Hazry Nurdania Delylah Binti Mohd Amin Paul Dung Gadi Rehana Aafaqi Rina Astini Rong Sidan Rosmelisa Yusof Safira Safira Shi Ying Lee Shravan Kumar Siti Nur Allisya Nurulzaman Binti Abdull Siti Nursyakiroh Binti Mohamed Ridzuan Song Ruixuan Sri Hartono Sri Marti Pramudena Steven Sing Su Hua Khor Varun Kumaran B Vivian Sim Wei Chien Ng Wei Min Thoe Wei Siang Sim Wei Yin Lee Wiwik Utami Yan Lin Lee Yananto Mihadi Putra Yanto Ramli Yong Yu Lee Yu Jing Toh Yu Xuan Toh Yun Ern Teoh Zhao Shengnan Zi Jian Oh