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Journal : Jurnal Teknosains

KATA-KATA KANSEI PADA PRODUK BERBASIS BUDAYA UNTUK PEMENUHAN KEBUTUHAN MASLOW Ratih Setyaningrum, I.G. Bagus Budi Dharma, dan Heddy Shri Ahimsa-Putra
Jurnal Teknosains Vol 4, No 1 (2014): December
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/teknosains.6049

Abstract

Cultural aspect is not a priority within a product design and development process in Indonesia. On the other hand,cross culture products have success in the global market. That product is included in each Maslow level. Culturalaspect in product design is applied with a semantics, such as kansei words. The purpose of the research is to identifyculture products and kansei words based on Maslow needs. The research stage begins with mapping cultureproducts based on Maslow needs and determining kansei words. The result of this research is a classification ofkansei words. It is used to guide product development. Product development based on Maslow needs is one strategyto attract consumers. Therefore, product development and diversification product had met the needs of Maslow
MODEL MATEMATIS PREDIKSI KESUKSESAN PRODUK MEMPERTIMBANGKAN BUDAYA PADA KENDARAAN BERMOTOR RODA EMPAT Ratih Setyaningrum; Subagyo Subagyo; Andi Rahadiyan Wijaya
Jurnal Teknosains Vol 5, No 1 (2015): December
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/teknosains.9313

Abstract

Cultural aspects and Maslow needs has been considered on product development process. There is also has indication of product selection mutation based on Maslow needs ability. Based on these conditions, formulation of successful product development strategy in the future need to consider cultural aspects. Therefore, the purpose of this study is to determine mathematical model of products four-wheeled vehicles and to predict success. Stages of research include developing mathematical models, the validation process models and best model selection. The results of a mathematical model based on market share indicates that the component must-be inversely proportional to the success of the product, while the components of one-dimentional and attractive is directly proportional to the success of the product. The calculation result that Kano generate mathematical equations require further research. These research expected can determine the success of the model with the parameters of the success product in addition to market share.