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APPLICATION OF SEGMENTATION IN DETERMINING POLICY ANALYSIS MARKETING STRATEGY Setyobudi, Bambang
Entrepreneur Vol 2, No 2 (2011): Jurnal Entrepreneurship
Publisher : Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.99 KB)

AbstractIn fact the consumer supports all employees. The company produces goods or services aimed at consumers. They pay the benefits derived from the product or service that enjoyed. When the market runs perfectly, where consumers have many choices to meet their needs, then the producers should really find out what consumers needed. Knowing the consumers characteristics, it is necessary to have consumer research such as segmentation analysis using several approaches to the basic for segmentation such as geography, psychographics, benefits is consumers can be divided according to the profile or characteristics After Consumers can divided based on the profile or segment, respectively - were then the company can determine marketing strategies such as marketing mix (Marketing Mix).Keywords: Marketing concept, Market Segmentation, Market Potential HSBCAbstrakKonsumen mendukung perusahaan dalam memproduksi barang atau jasa yang ditujukan untuknya. Mereka siap membayar manfaat yang diperoleh dari produk atau jasa yang dinikmati. Ketika pasar berjalan sempurna, di mana konsumen memiliki banyak pilihan untuk memenuhi kebutuhan mereka, maka produsen harus benar-benar mengetahui apa yang konsumen butuhkan. Untuk mengetahui karakteristik konsumen, perlu mengadakan riset konsumen seperti analisis segmentasi yang menggunakan beberapa pendekatan sebagai dasar untuk segmentasi seperti geografi, psikografis, manfaatnya adalah konsumen dapat dibagi sesuai dengan profil atau karakteristik masing-masing. Setelah Konsumen dapat terbagi berdasarkan profil atau segmen, masing-masing - kemudian perusahaan dapat menentukan strategi pemasaran seperti bauran pemasaran (marketing Mix).Kata kunci: SarPemasaran, Segmentasi Pasar, Pasar HSBC Potensi

THE UTILIZATION OF ZEOLITE AS MATERIAL PRODUCTION OF BIOPESTICIDE ACTIVE NEMATODA STEINERNEMA SPP. WITH GRANULAR SHAPED Setyobudi, Bambang; Wagiyana, Wagiyana
Jurnal Zeolit Indonesia Vol 7, No 2 (2008)
Publisher : Jurnal Zeolit Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (48.502 KB)

The study about biopesticide granular shaped has been conducted by utilizing zeolite and vertisol. Both materials are used as media that functions to storage Steinernema. The purpose of this study was to find method and formulas to produce biopesticide active nematodes with granular shaped that have high viability and effectiveness and can last long live. The result showed that drop method on combination of zeolite and vertisol material produce granule with Â± 8 mm diameter and weight of Â± 0.3 g. Biopesticide on granule shape that mixture result of zeolite, vertisol, and Steinernema spp. able to maintain viability of Steinernema spp. until nine weeks. The formulas to produce granule biopesticide an effective until nine weeks is a combinations of mixture 50% up to 75% zeolite on vertisol.

APPLICATION OF TOTAL QUALITY CONTROL MEET IN CUSTOMER SATISFACTION Setyobudi, Bambang
Entrepreneur Vol 3, No 1 (2012): Jurnal Entrepreneur
Publisher : Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (63.112 KB)

Abstract Current marketing strategy no longer makes the achievement of profit as the main objective to be achieved, but customer satisfaction is the orientation of the main pillars of running a business. Customers are satisfied by the company become a great asset to the company's survival in this era Golbal. Absolute measures that must be handled is to improve the quality, because the main characteristic that is demanded by the global era it is the existence of an increasingly competitive climate sharp ignoring protection factors. Under these conditions we can not hide behind the greatness of the name, the proximity of informal and mentality of the like but have to come face an increasingly sharp competition. Efforts to win the competition was none other requires us to improve the quality of the ability to bersain with other parties objectively. These conditions require us to think and act mature by looking at reality in a reasonable and not overturned by a certain power. Step wise and observant is very important. One of the efforts to create customer satisfaction is to create total quality management (TQM) or quality of the integrated quality that has been used by many large companies. Keywords: Total Quality Management, Customer and Customer Satisfaction. Abstrak Strategi pemasaran saat ini tidak lagi membuat pencapaian laba sebagai tujuan utama yang ingin dicapai, tetapi kepuasan pelanggan adalah orientasi pilar utama menjalankan bisnis. Pelanggan puas dengan perusahaan menjadi aset besar untuk kelangsungan hidup perusahaan di era ini Golbal. Langkah-langkah mutlak yang harus ditangani adalah untuk meningkatkan kualitas, karena ciri utama yang dituntut oleh era global ini adalah adanya suatu faktor perlindungan yang semakin kompetitif iklim tajam mengabaikan. Dalam kondisi seperti ini kita tidak bisa bersembunyi di balik kebesaran nama, kedekatan informal dan mentalitas seperti tetapi harus datang menghadapi persaingan yang semakin tajam. Upaya untuk memenangkan persaingan itu tak lain mengharuskan kita untuk meningkatkan kualitas kemampuan untuk bersain dengan pihak lain secara objektif. Kondisi ini mengharuskan kita untuk berpikir dan bertindak dewasa dengan melihat kenyataan dalam waktu yang wajar dan tidak dibatalkan oleh kekuatan tertentu. Langkah bijak dan jeli sangat penting. Salah satu upaya untuk menciptakan kepuasan pelanggan adalah untuk menciptakan manajemen kualitas total (TQM) atau kualitas mutu terpadu yang telah digunakan oleh banyak perusahaan besar. Kata kunci: Total Quality Management, Pelanggan dan Kepuasan Pelanggan.

APPLICATION OF SEGMENTATION IN DETERMINING POLICY ANALYSIS MARKETING STRATEGY Setyobudi, Bambang
Entrepreneur Vol 2, No 2 (2011): Jurnal Entrepreneurship
Publisher : Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.99 KB)

AbstractIn fact the consumer supports all employees. The company produces goods or services aimed at consumers. They pay the benefits derived from the product or service that enjoyed. When the market runs perfectly, where consumers have many choices to meet their needs, then the producers should really find out what consumers needed. Knowing the consumers characteristics, it is necessary to have consumer research such as segmentation analysis using several approaches to the basic for segmentation such as geography, psychographics, benefits is consumers can be divided according to the profile or characteristics After Consumers can divided based on the profile or segment, respectively - were then the company can determine marketing strategies such as marketing mix (Marketing Mix).Keywords: Marketing concept, Market Segmentation, Market Potential HSBCAbstrakKonsumen mendukung perusahaan dalam memproduksi barang atau jasa yang ditujukan untuknya. Mereka siap membayar manfaat yang diperoleh dari produk atau jasa yang dinikmati. Ketika pasar berjalan sempurna, di mana konsumen memiliki banyak pilihan untuk memenuhi kebutuhan mereka, maka produsen harus benar-benar mengetahui apa yang konsumen butuhkan. Untuk mengetahui karakteristik konsumen, perlu mengadakan riset konsumen seperti analisis segmentasi yang menggunakan beberapa pendekatan sebagai dasar untuk segmentasi seperti geografi, psikografis, manfaatnya adalah konsumen dapat dibagi sesuai dengan profil atau karakteristik masing-masing. Setelah Konsumen dapat terbagi berdasarkan profil atau segmen, masing-masing - kemudian perusahaan dapat menentukan strategi pemasaran seperti bauran pemasaran (marketing Mix).Kata kunci: SarPemasaran, Segmentasi Pasar, Pasar HSBC Potensi

APPLICATION OF SEGMENTATION IN DETERMINING POLICY ANALYSIS MARKETING STRATEGY Setyobudi, Bambang
Entrepreneur Vol 2, No 2 (2011): Jurnal Entrepreneurship
Publisher : Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar

AbstractIn fact the consumer supports all employees. The company produces goods or services aimed at consumers. They pay the benefits derived from the product or service that enjoyed. When the market runs perfectly, where consumers have many choices to meet their needs, then the producers should really find out what consumers needed. Knowing the consumers characteristics, it is necessary to have consumer research such as segmentation analysis using several approaches to the basic for segmentation such as geography, psychographics, benefits is consumers can be divided according to the profile or characteristics After Consumers can divided based on the profile or segment, respectively - were then the company can determine marketing strategies such as marketing mix (Marketing Mix).Keywords: Marketing concept, Market Segmentation, Market Potential HSBCAbstrakKonsumen mendukung perusahaan dalam memproduksi barang atau jasa yang ditujukan untuknya. Mereka siap membayar manfaat yang diperoleh dari produk atau jasa yang dinikmati. Ketika pasar berjalan sempurna, di mana konsumen memiliki banyak pilihan untuk memenuhi kebutuhan mereka, maka produsen harus benar-benar mengetahui apa yang konsumen butuhkan. Untuk mengetahui karakteristik konsumen, perlu mengadakan riset konsumen seperti analisis segmentasi yang menggunakan beberapa pendekatan sebagai dasar untuk segmentasi seperti geografi, psikografis, manfaatnya adalah konsumen dapat dibagi sesuai dengan profil atau karakteristik masing-masing. Setelah Konsumen dapat terbagi berdasarkan profil atau segmen, masing-masing - kemudian perusahaan dapat menentukan strategi pemasaran seperti bauran pemasaran (marketing Mix).Kata kunci: SarPemasaran, Segmentasi Pasar, Pasar HSBC Potensi

APPLICATION OF TOTAL QUALITY CONTROL MEET IN CUSTOMER SATISFACTION Setyobudi, Bambang
Entrepreneur Vol 3, No 1 (2012): Jurnal Entrepreneur
Publisher : Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract Current marketing strategy no longer makes the achievement of profit as the main objective to be achieved, but customer satisfaction is the orientation of the main pillars of running a business. Customers are satisfied by the company become a great asset to the company's survival in this era Golbal. Absolute measures that must be handled is to improve the quality, because the main characteristic that is demanded by the global era it is the existence of an increasingly competitive climate sharp ignoring protection factors. Under these conditions we can not hide behind the greatness of the name, the proximity of informal and mentality of the like but have to come face an increasingly sharp competition. Efforts to win the competition was none other requires us to improve the quality of the ability to bersain with other parties objectively. These conditions require us to think and act mature by looking at reality in a reasonable and not overturned by a certain power. Step wise and observant is very important. One of the efforts to create customer satisfaction is to create total quality management (TQM) or quality of the integrated quality that has been used by many large companies. Keywords: Total Quality Management, Customer and Customer Satisfaction. Abstrak Strategi pemasaran saat ini tidak lagi membuat pencapaian laba sebagai tujuan utama yang ingin dicapai, tetapi kepuasan pelanggan adalah orientasi pilar utama menjalankan bisnis. Pelanggan puas dengan perusahaan menjadi aset besar untuk kelangsungan hidup perusahaan di era ini Golbal. Langkah-langkah mutlak yang harus ditangani adalah untuk meningkatkan kualitas, karena ciri utama yang dituntut oleh era global ini adalah adanya suatu faktor perlindungan yang semakin kompetitif iklim tajam mengabaikan. Dalam kondisi seperti ini kita tidak bisa bersembunyi di balik kebesaran nama, kedekatan informal dan mentalitas seperti tetapi harus datang menghadapi persaingan yang semakin tajam. Upaya untuk memenangkan persaingan itu tak lain mengharuskan kita untuk meningkatkan kualitas kemampuan untuk bersain dengan pihak lain secara objektif. Kondisi ini mengharuskan kita untuk berpikir dan bertindak dewasa dengan melihat kenyataan dalam waktu yang wajar dan tidak dibatalkan oleh kekuatan tertentu. Langkah bijak dan jeli sangat penting. Salah satu upaya untuk menciptakan kepuasan pelanggan adalah untuk menciptakan manajemen kualitas total (TQM) atau kualitas mutu terpadu yang telah digunakan oleh banyak perusahaan besar. Kata kunci: Total Quality Management, Pelanggan dan Kepuasan Pelanggan.

THE UTILIZATION OF ZEOLITE AS MATERIAL PRODUCTION OF BIOPESTICIDE ACTIVE NEMATODA STEINERNEMA SPP. WITH GRANULAR SHAPED Bambang Setyobudi; Wagiyana Wagiyana
Jurnal Zeolit Indonesia Vol. 7 No. 2 (2008)
Publisher : Jurnal Zeolit Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The study about biopesticide granular shaped has been conducted by utilizing zeolite and vertisol. Both materials are used as media that functions to storage Steinernema. The purpose of this study was to find method and formulas to produce biopesticide active nematodes with granular shaped that have high viability and effectiveness and can last long live. The result showed that drop method on combination of zeolite and vertisol material produce granule with ± 8 mm diameter and weight of ± 0.3 g. Biopesticide on granule shape that mixture result of zeolite, vertisol, and Steinernema spp. able to maintain viability of Steinernema spp. until nine weeks. The formulas to produce granule biopesticide an effective until nine weeks is a combinations of mixture 50% up to 75% zeolite on vertisol.

Peran Pelatihan dan Pengembangan dalam Meningkatkan Kinerja Dosen di Perguruan Tinggi Suspahariati Suspahariati; Bambang Setyobudi
Dirasat: Jurnal Manajemen dan Pendidikan Islam Vol 7, No 2 (2021): December
Publisher : Universitas Pesantren Tinggi Darul 'Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/dirasat.v7i2.2708

Institutions and companies need improvement of work performance, so every institution or company will strive to support the effort of its employees. Universitas Pesantren Tinggi Darul Ulum (Unipdu) Jombang is an educational institution that also aims to improve work performance, especially the performance of lecturers. It is essential to provide a balanced impact to students and campus globally. Therefore, Unipdu conducts supportive activities by facilitating training and self-development for lecturers, both held locally by Unipdu and at the national level under The Ministry of Education, Culture, Research, and Technology (Kemdikbudristek). Based on these problems, the researcher analyses the role of research and self-development and its impact on lecturer performance by applying descriptive qualitative methods. This research reveals an improvement in lecturers’ performance at Unipdu after carrying out training and self-development activities. With the advancement of the quality of lecturer performance, there will be an improvement in the quality of more directive students, as evidenced by the lecturers’ delivery of lecture materials.

Pendampingan Pembuatan Pisang Aromatik Jatimlerek Plandaan Jombang Bambang Setyobudi; Zahrul Jihad; Dina Eka Shofiana
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 1 (2023): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : MEMAKSIMALKAN POTENSI
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v3i1.1293

Pada umumnya masyarakat di Desa Jatimlerek bermata pencaharia sebagai petani, karena menurut mereka pekerjaan itu cocok untuk merekasehingga penghasilannya kurang berkembang. Namun ada seseorang yang memiliki keinginan untuk berwirausaha yaitu mengolah pisang menjadi produkyang lebih bernilai dipasaran yaitu menjadi pisang aromatik . Dalam pengolahan pisang tersebut warga hanya memproduksi buah pisang saja sedangkan limbah dari pisang dibuang dan dibuat makan binatang ternak. Disinilah muncul ide pembuatan program pengabdian kepada masyarakat untuk memanfaatkan limbah kulit menjadi sesuatu yang memiliki nilai jual. Dengan adanya sosialisasi ini maka bisa merubah pemikiran dan mengurangi pisang mentah yang belum di kembangkan . Dan limbah yang ada disekitarnya dapat dimanfaatkan dengan efektif dan efesien. Setelah mengurangi limbah di desa tersebut sosialisasi ini juga dapat meberikan ilmu pengetahuan yang sebelumnya belum dimiliki, dengan masyarakat mempunyai pengetahuan mengolah pisang maka disitu muncul alternatif pekerjaan baru tanpa menggangu aktifitas setiap hari. Dilihat dari kandungan dalam kulit pisang banyak berguna untuk tubuh manusia, selain itu kulit pisang juga bisa dijadikan salah satu sumber makanan juga produk lainnya yang berharga ekonomis, yaitu sebagai pisang aromatik. Dengan mengolah pisang pemuda-pemudi di desa tersebut menjadi lebih kreatif dan menciptakan lapangan pekerjaan yang baru untuk pengangguran di Desa Jatimlerek, supaya menganggkat perekonomian didesa,khususnya di bidang wirausaha.

Effective Strategic Management Planning and Control For A Manager Nugraha, Agung Setya; Sihombing, Septian Oloan; Siahaan, Nur Halimah; Hakim, Abdul; Riyanti, Agustina; Bambang Setyobudi
CARE: Journal Pengabdian Multi Disiplin Vol. 2 No. 2 (2024)
Publisher : Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/care.v2i2.31340

This activity was carried out for students at Putra Bangsa University in Kebumen, Central Java. This community service aims to provide students with an understanding of the work of a professional manager which is carried out in four stages, namely planning, organizing, implementing, and controlling. The methods used in this community service activity are presentations and discussions. The results of the service show that the community service program for Putra Bangsa University students can be implemented well and run smoothly according to the activity plan that has been prepared. The results of this service can be concluded: First, students can combine practical experience in the workplace. Secondly, students can practically understand planning in the manufacturing, government, and hospital sectors. third, students can improve communication both theoretically and practically

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