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LILIS SETYOWATI
UNIVERSITY OF MUHAMMADIYAH MALANG
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Journal : LingTera

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The translation quality of speech acts on the label of product packaging Setyowati, Lilis; Nababan, Mangatur
LingTera Vol. 7 No. 2 (2020)
Publisher : Department of Applied Linguistics, FBSB, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lt.v7i2.39406

Abstract

The translation of speech acts on product packaging labels was the object of this research. This study aimed to analyze the types of speech acts, translation techniques used by translators to translate label text, and to identify how these techniques affected changing speech acts on product packaging labels. A qualitative descriptive approach was used in this study. The data was presented in the form of utterances on packaging labels that included speech acts and their translations. Document analysis and focus group discussion were used to gather the data. According to the findings, the researcher discovered 94 different forms of speech acts. The translator used 14 different translation techniques in translating the label. Several translation techniques used in this study affect the changing of speech acts in the target language. Deletion, reduction, modulation, paraphrase, and compensation techniques were found to induce a change in speech acts. There were 12 data of the speech acts shifting. The cumulative score for the quality of the translation on the product packaging label was 2.75.
Co-Authors Adistyawan, Guritno Ahmad Lani, Ahmad Ahmad Yusuf Kresna Andi S Anggraini Dwi Kurnia Aprilia Yana Anggreini Arum, Siska Dewi Atsari, Amalia Zati Bertalya Bertalya Diana Hardiyanti Durya , Ngurah Pandji Mertha Agung Edy Sulistiyawan, Edy Erma Wahyu Mashfufa Fathimah Fathimah Fatmawati, Ira Maulidya Fitriyani, Novia Gebregziabher, Angesom Asgele Gentri Zulfika Hadi Saputro, Dian Festiana Hans Naufal Granito Henny Dwi Susanti Ika Rizki Anggraini Imang Dapit Pamungkas Indah Mulyani Izzatuna, Nurul Farrah Juli Ratnawati Kalinda, Tan Rachel Khikmatul Mu'jizah Kim Budiwinarto Kirana, Alvina Janice Luthfitasari, Meivika Machmuddah, Zaky Mahfufa, Nur Aini Mangatur Nababan, Mangatur Marin Putri Muzdalifah Mu'jizah, Khikmatul Mulyadi Mulyadi Nadia Mar'atu Sholihah Nadia Mar'atu Sholihah Ningrum, Nadila Ayu Nur Aini Nur Lailatul Masruroh Nur Melizza Nurilla Kholidah nurlaila choirina, rachma Nurlaila Nurlaila Nurmansyah Perkasa Ricky Setiawan Ollyvia Freeska Dwi Marta Purwantoro Purwantoro Purwantoro Purwantoro Purwantoro Purwantoro Ratna Herawati Retno Indah Hernawati Ririh Dian Pratiwi Rois, Amadea Anna Saputri, Novriska Viendi Dwi Septawan, Siarizky Cahyaharta Setiyawan, Sholeh Sholihah, Nadia Mar'atu Siwi Indarti Sunardi Sunardi Sunardi Supriyadi Supriyadi Syamsiar, Syamsiar Syamsul Arifin untung lasiyono Vega Valentine Wahyu, Erma Widiyanti, Ika Kusuma Wikan Isthika, Wikan Yunitasari, Febby Ana Zahid Fikri