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All Journal At-Tadbir : jurnal ilmiah manajemen Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal Bisnis dan Manajemen (JURBISMAN) Journal of Islamic Economics and Finance Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Studi Islam Indonesia (JSII)
Akhmad Hulaify
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Islamic Economics and Finance

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Pengaruh Religiusitas, Kualitas Layanan dan Daya Tarik Model Fashion terhadap Minat Beli Konsumen di Kota Banjarbaru Mindariani Mindariani; Akhmad Hulaify; SS. Purnamasari
Journal of Islamic Economics and Finance Vol. 3 No. 2 (2025): Mei: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v3i2.2544

Abstract

This research is motivated by an existing phenomenon where the level of religiosity related to the way people dress today causes people to dress in a closed manner in accordance with sharia. There is a decline in buying interest at this time, due to the increasingly fierce competition in the Muslim fashion industry. Therefore, it is important to understand the factors that influence consumer purchasing decisions. Al-Qory Boutique takes advantage of religiosity, quality of service and the attractiveness of fashion models to attract consumers to increase the purchase rate of its products in the form of fashion clothing trends. The formulation of the problem from this study is whether religiosity, service quality and the attractiveness of fashion models affect the buying interest of consumers in the city of Banjarbaru. The purpose of the study is to determine the impact of religiosity on consumer buying interest in Banjarbaru City, to find out the impact of service quality on consumer buying interest in Banjarbaru City, to find out the impact of fashion model attraction on consumer buying interest in Banjarbaru City. This study uses quantitative-descriptive research methods with a population of 258,753 people and a sample of 100 people. The data analysis used in this study is multiple linear regression using SPSS version 25. The results of the study showed that the three independent variables, namely religiosity, service quality, and attractiveness of fashion models, had a significant effect on consumer buying interest. Religiosity has a significant influence with a regression coefficient value of 0.257 and a p-value of 0.042. The quality of service also had a significant effect with a regression coefficient value of 0.207 and a p-value of 0.021. The attractiveness of fashion models shows the most dominant influence with a regression coefficient value of 0.463 and a p-value of 0.000.
Co-Authors Abdillah Abdul Wahab AMINAH Emilia Erycha Budiana Sari Galuh Nashrullah KMR M. Adib Mustanir Mindariani Mindariani Muhammad Hendri Fadillah Mukminah, Mukminah Parman Komarudin S. Purnamasari SS. Purnamasari Wahyudin Zakiyah