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Journal : JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)

Implementation of Digital Business in Maximizing Small and Medium Enterprises During the Covid 19 Period Aggy Pramana Gusman; Ahmad Vajri Rahman
Journal of Community Service and Application of Science Vol. 1 No. 1 (2022): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/e6z5pf42

Abstract

The SME products produced by the women's savings and loan cooperatives in Lubuk Basung, Agam Regency, West Sumatra are the majority of food products which are homemade on a home scale and are done by housewives. The growth and development of SMEs in the range of Maninjau Lake, Lubuk Basung, Agam Regency, especially those produced by housewives, has experienced various kinds of obstacles so that it is not optimal. Technology-based marketing strategies can be a major force to boost sales of these products. The purpose of this activity is to increase market share so as to increase turnover and profit from product sales through social media as a marketing tool for SME products. The number of participants was 47 people, consisting of housewives who were members of the cooperative. The method used is training and mentoring. The result of this training is an increase in the knowledge and ability of participants in the use of social media as a marketing tool, as indicated by a change in the average pretest and posttest scores, from a score of 71.03 to a score of 120.30. Participants' final understanding of social media Facebook is 70% greater than participants' final understanding of Instagram by 55%.
Human Resource Management Training To Improve The Performance Of Social Organizations In Optimizing Community Empowerment Programs: Pelatihan Manajemen Sumber Daya Manusia Untuk Meningkatkan Kinerja Organisasi Sosial Dalam Mengoptimalkan Program Pemberdayaan Masyarakat Aggy Pramana Gusman; Andrianof, Harkamsyah; Andrica Putra, Okta
Journal of Community Service and Application of Science Vol. 3 No. 2 (2024): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/j0ry1r63

Abstract

Human resource management (HR) training is very important in improving the performance of social organizations in society. In Koto Parak Padang Village, many social organizations focus on community empowerment, but most face obstacles in effective human resource management. Therefore, this community service aims to provide training to managers and members of social organizations in Koto Parak Padang Village about the basic principles of HR management and ways to optimize organizational performance. This training covers topics such as HR planning, recruitment, training, career development, and performance evaluation. Apart from that, participants are also trained in managing conflict and building effective communication in social organizations. The method used in this service is a participatory approach, where participants are actively involved in group discussions and share experiences. Data is collected through surveys and interviews to determine more specific training needs and to evaluate changes after training. The expected result of this activity is an increase in the capacity of managers and members of social organizations in managing human resources more professionally, which in turn can increase the effectiveness of the community empowerment programs being implemented. Thus, it is hoped that this training can make a significant contribution to social and economic development in Koto Parak Padang Village.
Application Of Cultural Activities In Junior High School Students To Improve Creative Character And Responsibility: Penerapan Kegiatan Kultum Pada Siswa SMP Untuk Meningkatkan Karakter Kreatif Dan Bertanggung Jawab pratiwi, nila; Aggy Pramana Gusman; Mutiana Pratiwi
Journal of Community Service and Application of Science Vol. 4 No. 1 (2025): COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/1hdx6d37

Abstract

Various kinds of activities have been made by the school to instill character values ​​in students, which aim to create and strengthen individual characters in accordance with the morals and teachings of the Islamic religion. This research uses a qualitative descriptive research type. A cult is a way to convey good lectures and advice to others in a short and meaningful way. This cult in junior high school is in the form of guidance and counseling to identify students when they are doing activities that can create creativity and responsibility for these activities. This cult once a week on Friday morning, before the learning process begins. This Kultum program (seven-minute lecture) may need to take some time from 7 minutes to 30 minutes. The purpose of holding this student cult, among others, is to provide confidence for junior high school students to appear in public, inspire other students, and provide motivation and religious knowledge for other students. And as for the benefits of holding this student cult, among others, mental training and self-confidence, increasing religious insight, fostering an attitude of respect for fellow students, forming noble morals, improving mindsets, fostering creativity, and sense in students. Characters that are emphasized in this research focus more on character building. creativity, which is a form of personality to creates ideas that are developed and the ability to solve problems that exist within oneself.
Digital Marketing Training and Assistance for MSMEs at INS Kayu Tanam High School: Pelatihan Dan Pendampingan Digital Marketing Bagi UMKM Di SMA INS Kayu Tanam Aggy Pramana Gusman; Hasri Awal
Journal of Community Service and Application of Science Vol. 2 No. 1 (2023): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/2cq0pw07

Abstract

Technological developments have created many opportunities for many sectors. One of them is the opportunity for students to start becoming MSME actors. A business that utilizes technological media has a great opportunity to develop. Utilizing technology in a business can be done with digital-based marketing or what is usually called digital marketing. Digital marketing is an online promotional and marketing activity by utilizing social media, e-commerce and other digital platforms. This research focuses on digital marketing assistance and training for MSMEs at SMA Ins Kayu Tanam, Padang City This research aims to identify and analyze the implementation of digital marketing in promotional and marketing activities carried out by MSME students at SMA Ins Kayu Tanam. The method used in this research is descriptive qualitative using observation techniques and focused discussions in collecting data. Based on the research results, the implementation of digital marketing at Ins Kayu Tanam High School has gone well, but there are still obstacles faced, namely that there are still some MSME players who lack understanding of technology