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KONSTRUKSI STORYTELLING PADA OBJEK WISATA DI KAWASAN SOLO RAYA Anjang Priliantini; Andre N. Rahmanto; Monika Sri Yuliarti; Albert Muhammad Isrun Naini; Christina Tri Hendriyani; Mahfud Anshori
Panrita Abdi - Jurnal Pengabdian pada Masyarakat Vol. 7 No. 2 (2023): Jurnal Panrita Abdi - April 2023
Publisher : LP2M Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/pa.v7i2.21225

The impact of the Coronavirus has devastated many sectors of life, including tourism as the sector most affected. To restore the country’s economy, the tourism sector is slowly starting to be allowed to operate with strict supervision over the implementation of health protocols and CHSE (Clean, Health, Safety, Environment Sustainability). However, this does not necessarily restore the level of tourist visits. Therefore, efforts and tourism promotion strategies are needed to showcase the attractiveness of tourist destinations while ensuring the safety and security of tourists at tourist sites. One of the tourism promotion strategies is storytelling. Storytelling is an application of art in preparing narratives or stories about a tourist attraction. This paper aims to review the application of narrative preparation techniques for tourist attractions in Solo Raya which is carried out by tour guides. The activities carried out are training for tour guides who are members of the Himpunan Pramuwisata Indonesia Cabang Solo Raya. As a result, the tour guide has been able to compose storytelling by involving all elements, namely setting, character, conflict, plot, and theme. However, the tour guide cannot optimize the story's appeal due to too much to be conveyed in one object. --- Hantaman virus Corona telah meluluhlantahkan banyak sektor kehidupan, termasuk pariwisata sebagai sektor yang paling terdampak. Untuk memulihkan perekonomian negara, sektor pariwisata perlahan mulai diizinkan beroperasi dengan pengawasan ketat atas penerap-an protokol kesehatan dan CHSE (Clean, Health, Safety, Environment Sustainability). Namun hal tersebut tidak serta-merta mengembalikan tingkat kunjungan wisata. Karenanya, dibutuhkan upaya dan strategi promosi wisata untuk menampilkan daya tarik destinasi wisata sembari menjamin keamanan dan keselamatan wisatawan di lokasi wisata. Salah satu strategi promosi pariwisata adalah storytelling. Storytelling adalah sebuah penerapan seni dalam penyusunan narasi atau cerita tentang suatu objek wisata. Tulisan ini merupakan makalah yang bertujuan untuk mengulas penerapan teknik penyusunan narasi atas objek wisata di Solo Raya yang dilakukan oleh pramuwisata. Kegiatan yang dilakukan berupa pelatihan bagi pramuwisata yang tergabung pada Himpunan Pramuwisata Indonesia Cabang Solo Raya. Hasilnya, pramuwisata telah mampu menyusun storytelling dengan melibatkan seluruh elemen, yaitu setting, tokoh, konflik, alur, dan tema. Namun demikian, pramuwisata dinilai belum dapat mengoptimalkan daya tarik cerita akibat terlalu banyak yang ingin disampaikan dalam satu objek.

Konstruksi Storytelling pada Video Virtual Travelling Anjang Priliantini; Mahfud Anshori; Andre Noevi Rahmanto; Monika Sri Yuliarti; Albert Muhammad Isrun Naini; Christina Tri Hendriyani
Jurnal Komunikasi Global Vol 12, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i2.31591

Pariwisata menjadi sektor paling terdampak akibat wabah COVID-19. Pembatasan sosial yang terus diberlakukan mendorong Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) untuk melakukan inovasi dengan menciptakan video virtual travelling yang dibagikan melalui Youtube. Penelitian ini bertujuan untuk menganalisis penerapan konsep storytelling dalam video virtual travelling yang diproduksi oleh Kemenparekraf sehingga daya tarik destinasi wisata dapat ditampilkan sebagai strategi promosi pariwisata yang baik. Penelitian kualitatif ini menggunakan Teori Digital Storytelling. Data dikumpulkan menggunakan metode dokumentasi, dengan data primer berupa scene dari tiga video yang akan dikaji berdasarkan unsur-unsur storytelling, yaitu setting, karakter, konflik, plot, dan pesannya. Data dianalisis untuk melihat pemenuhan aspek rasionalitas naratif yang meliputi koherensi dan kredibilitas cerita. Hasil penelitian menunjukkan bahwa ketiga video virtual travelling yang diteliti tidak menerapkan konsep storytelling dengan baik karena tidak memenuhi kelima unsur storytelling, terutama pada unsur karakter dan konflik. Tourism is the sector most affected by the COVID-19 outbreak. Social restrictions that continue to be enforced encourage the Ministry of Tourism and Creative Economy to innovate by creating virtual travelling videos shared on YouTube. This study aims to analyze the application of the concept of storytelling in virtual travelling videos produced by the Ministry of Tourism and Creative Economy so that the attractiveness of tourist destinations can be displayed as a good tourism promotion strategy. This qualitative research uses Digital Storytelling Theory. Data were collected using the documentation method, with primary data in the form of scenes from three videos, which will be studied based on storytelling elements, namely setting, characters, conflict, plot, and message. The data is analyzed to see the fulfillment of the aspect of narrative rationality, which includes the coherence and credibility of the story. Research results showed that the three virtual tour videos studied did not apply the concept of storytelling well because they did not meet the five elements of storytelling, especially the elements of character and conflict

Storytelling of Indonesia Tourism Marketing in Social Media: Study of Borobudur and Danau Toba Instagram Account Monika Sri Yuliarti; Andre N. Rahmanto; Anjang Priliantini; Albert Muhammad Isrun Naini; Mahfud Anshori; Christina Tri Hendriyani
Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i1.9209

The effort to improve the number of tourist visits and foreign exchange have been happening in Indonesia. However, in its development, there are several obstacles, one of which is related to promotion. Therefore, it is necessary to implement the concept of story-driven marketing as an effort to promote tourism through stories and impressions that are disseminated through social media, by applying storytelling. This study aims to explore storytelling in two tourist destinations that are part of 5 super priority tourism destinations, Borobudur in Central Java and Danau Toba in South Sumatra, by looking at the Instagram accounts of the two tourist destinations, which are @borobudurpark and @danau_tobasamosir. This quantitative descriptive study used content analysis methods to study 3 elements of tourism in accordance with the 2009 Tourism Law (attractions, amenities, and accessibility), and also 5 elements of storytelling (setting, character, plot, conflict, and message). The research data was collected through document study by studying the Instagram account @borobudurpark and @danau_tobasamosir. The findings in this study are that the storytelling strategy is not yet optimal as a story-driven marketing strategy in tourism, because not all elements of storytelling appear in the posts of the research object's Instagram account. Most of the posts on the Instagram account of the Borobudur and Lake Toba tourist destinations only refer to the elements of the message and pay less attention to other elements of storytelling. The implication of this research is the need for various parties involved in tourism development to optimize social media as a means of promotion and improve storytelling strategies to attract tourists. Target jumlah kunjungan wisatawan dan penerimaan devisa Indonesia terus diupayakan peningkatannya dari tahun ke tahun. Namun dalam pengembangannya, ada beberapa kendala yang dihadapi, salah satunya terkait promosi. Karenanya, dirasa perlu mengimplementasi konsep story-driven marketing sebagai upaya promosi wisata melalui cerita dan kesan yang disebarluaskan melalui media sosial, yaitu dengan mengaplikasikan storytelling. Penelitian ini bertujuan untuk mengeksplorasi storytelling dalam dua destinasi wisata yang masuk dalam kategori 5 destinasi super prioritas pariwisata, yaitu Borobudur di Jawa Tengah dan Danau Toba di Sumatera Selatan, dengan melihat akun Instagram kedua destinasi wisata tersebut, yakni. Penelitian deskriptif kuantitatif ini menggunakan metode analisis isi untuk mengkaji 3 unsur pariwisata sesuai UU tentang Kepariwisataan tahun 2009 (atraksi, amenitas, dan aksesibilitas) serta 5 unsur storytelling (setting, karakter, plot, konflik, dan pesan). Data penelitian dikumpulkan melalui studi dokumen dengan mempelajari akun Instagram @borobudurpark dan @danau_tobasamosir. Temuan dalam penelitian ini adalah belum optimalnya strategi storytelling sebagai strategi story-driven marketing dalam pariwisata, karena tidak semua unsur storytelling muncul dalam unggahan pada akun Instagram objek penelitian. Sebagian besar unggahan pada akun Instagram destinasi wisata Borobudur dan Danau Toba tersebut hanya merujuk pada unsur pesannya saja dan kurang memperhatikan unsur storytelling yang lain. Implikasi dari penelitian ini adalah perlunya berbagai pihak terkait dalam perkembangan pariwisata untuk mengoptimalkan media sosial sebagai sarana promosi, dan meningkatkan strategi storytelling untuk menarik wisatawan.

Analisis Interaksi Penggemar Serial Animasi dalam Kolom Komentar YouTube Ruth Ivanaomi; Christina Tri Hendriyani
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115349

comment section of the YouTube channel CHIBI MARUKO-CHAN - Bahasa Indonesia. The aim of this research is to describe the forms of interaction among fans, understand how they convey identity, values, and culture through comments, and identify the factors that drive these interactions. This study employs a mixed methods approach with a case study method within the pragmatism paradigm. Data were collected through documentation techniques using purposive sampling on three episodes with the highest interaction levels : episodes 598, 605, and 633, resulting in a total of 2.440 comments analyzed using thematic content analysis. Data validity was ensured through theory triangulation, specifically fan culture theory and symbolic interaction theory. The findings show that fan interactions include emotional expressions, social interactions, and cultural participation. Fans’ collective identity is reflected through statements positioning themselves as part of a group sharing similar childhood experiences. The fans values are seen in comments expressing moral views and attitudes toward the content. Culture is conveyed through interpretations and associations of cultural symbols in the series with other cultures beyond the show. The factors driving interaction include the role of media features and YouTube accessibility, emotional attachment to the series, childhood memories and nostalgia, a sense of togetherness, collective identity claims, engagement in discussion and opinion-sharing, and the influence of moral values portrayed in the series. Overall, this study affirms that the comment section is not merely a space for responding to content, but also a social arena where fans express emotions, construct identity, and co-produce shared knowledge and culture.

Pengaruh Kredibilitas dan Gaya Komunikasi Rania Yamin terhadap Minat Berkain Followers Instagram @raniaayamin Salsabiila Mahdiyyah; Christina Tri Hendriyani
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106996

The purpose of the study was to determine the effect of Rania Yamin's credibility and communication style on the interest in berkain of Instagram followers @raniaayamin. Berkain is a movement that encourages people, to wear Indonesia’s traditional patterned fabrics in their daily activities by combining them with modern clothing and sharing them through social media posts. The phenomenon of the berkain trend that is back in full swing on social media, especially among young people, is inseparable from the role of influencers who have enlivened this trend. Rania Yamin is one of the influencers who consistently wears berkain on her social media accounts. This research uses explanatory quantitative research methods with survey techniques through questionnaires distributed to 100 respondents aged 16-34 who are active followers of the @raniaayamin Instagram account. The data analysis techniques used include validity test, reliability test, multiple linear regression analysis, partial test, simultaneous test, and coefficient of determination test which are processed with the help of the SPSS 26. The results showed that both source credibility and communication style had a partial and simultaneous effect on interest in berkain. This research refers to the Elaboration likelihood model theory to explain if there are two paths in the process of receiving persuasive messages, namely the central and peripheral routes. Communication style variables have a greater influence than source credibility with t count > t table of 9,760 > 1,984. The source credibility variable also has a positive effect with t count 2,178 > 1,984. Both have a significant effect simultaneously with t count > t table of 131,170 > 3,09. Based on the results of the coefficient of determination, it can be concluded that the ability of the independent variables of credibility (X1) and communication style (X2) in this study affects the dependent variable of interest in berkain (Y) by 72.4% while 27.6% is influenced by other variables outside the study. Based on the analysis of per-variable data and indicators, it can be concluded that the audience processes messages through both peripheral and central routes.

Strategi Humas Kemendikbudristek dalam Menyosialisasikan Kebijakan Merdeka Belajar kepada Sidina Community Syifa Albalqis Danayomi; Christina Tri Hendriyani
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95628

The Ministry of Education, Culture, Research, and Technology (Kemendikbudristek) is the ministry responsible for the education sector in Indonesia. During Nadiem Makarim's tenure, Kemendikbudristek introduced a new policy in the field of education called the "Merdeka Belajar" policy. This policy is regarded as a transformative initiative in Indonesia's education system. To disseminate the Merdeka Belajar policy, Kemendikbudristek sought the assistance of change agents, including Sidina Community. Kemendikbudristek considers Sidina Community to be a vital player in the Merdeka Belajar initiative as its members are parents of students directly affected by the policy. This research aims to understand the communication strategy employed by the Public Relations Division of the Ministry of Education, Culture, Research, and Technology in socializing the Merdeka Belajar policy to Sidina Community as one of the change agents. The study is a qualitative case study, utilizing data collection techniques such as interviews, literature review, and observation. The findings indicate that the communication strategy used by Kemendikbudristek’s Public Relations Division comprises four stages: planning, which incorporates the communication elements from Lasswell's model, including Who says What in Which channel to Whom with what Effect; organizing, which involves team and communicator coordination; actuating, carried out through seminars, webinars, and training; and controlling, which includes evaluation, report preparation, and stakeholder satisfaction surveys. Keywords:

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