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All Journal Jurnal Komunikasi Jurnal ASPIKOM JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Audience Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Komunikasi Global
Monika Sri Yuliarti
Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Workshop Citizen Journalism sebagai Penguatan Potensi Ekonomi di Kalangan Karang Taruna Desa Hadiluwih, Sragen Monika Sri Yuliarti; Andre N. Rahmanto; Albert Muhammad Isrun Naini; Anjang Priliantini; Mahfud Anshori; Christina Tri Hendriyani
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 10, No 2 (2020): Desember 2020
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v10i2.958

Abstract

Perubahan industri media mengalami perubahan seiring dengan perkembangan teknologi informasi dan komunikasi. Media baru kini menjadi salah satu alternatif saluran penyebaran pesan yang tidak hanya bisa dilakukan oleh perusahaan media saja, tetapi juga oleh individu. Lebih lanjut, secara global maupun nasional, terjadi pertumbuhan cukup pesat dalam hal pengguna internet serta media sosial. Ini merupakan sebuah peluang yang bisa dimanfaatkan dalam berbagai bidang, salah satunya untuk meningkatkan potensi ekonomi daerah. Di beberapa wilayah di Indonesia, masih cukup banyak beberapa wilayah, secara spesifik desa, yang belum mengoptimalkan media baru untuk mendukung peningkatan potensi ekonomi, salah satunya adalah Desa Hadiluwih di kecamatan Sumberlawang, kabupaten Sragen. Berdasarkan kondisi tersebut, maka tim pengabdian kepada masyarakat dari Research Group Komunikasi Strategik dari Program studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Politik (FISIP) Universitas Sebelas Maret (UNS) Surakarta memillih desa Hadiluwih sebagai lokasi kegiatan pengabdian kepada masyarakat dengan target sasaran anggota karang taruna desa tersebut. Bentuk kegiatan yang dilakukan adalah workshop tentang citizen journalism yang dikaitkan dengan peningkatan potensi ekonomi desa. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah pemberian materi berupa informasi dan pengetahuan terkait media sosial, potensi ekonomi daerah dan teknik citizen journalism. Pemberian materi dilakukan dengan memberikan ceramah dan tanya jawab. Selain itu, metode lain yang digunakan adalah diskusi dan pendampingan, utamanya yang berkaitan dengan teknis kegiatan memetakan potensi ekonomi daerah dan penulisan konten. Secara umum, kegiatan workshop berjalan dengan lancar, di mana para peserta workshop sudah mampu memetakan potensi ekonomi daerah mereka dan memproduksi konten yang dipublikasikan melalui media sosial Instagram.
Democracy and New Media: Capturing Masculinity in Online News About Election Selfie Monika Sri Yuliarti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.440

Abstract

Election selfie has been a quite phenomenon since the 2014 election in Indonesia. In the last election, 2019, there was a famous actor, Nicholas Saputra, who posted his inked finger selfie in his Instagram account as one of his campaign efforts for the youth to be involved in the election, and surprisingly, it became a bombshell in the online world. This study examined the representation of masculinity in the online new relates to the election selfie by Nicholas Saputra. This research involved five (5) online news articles from a reputable online news portal in Indonesia using a critical discourse analysis perspective that was adopted from the Sara Mills model. It was found that traditional masculinity was represented in research objects, which were the strengths and the practical way of life. Moreover, it was also found that in terms of subject-object position, there was no balance in the opportunity to speak between the subject and object. Finally, as to the writer-reader position, the writer also held a more significant privilege to decide the position of the reader.
Optimalisasi Kegiatan Online dan Offline dalam Kampanye Pencegahan COVID-19 Monika Sri Yuliarti
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 5 No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v5i1.14912

Abstract

The COVID-19 pandemic has an effect on all countries, including Indonesia. Universitas Sebelas Maret (UNS) Surakarta sees this phenomenon as a condition that should be able to become a forum for students to take part in prevention efforts, through the Community Service Program for COVID-19. Eight students from the department of Communication Science of UNS are members of the COVID-19 KKN group under the guidance of a lecturer to apply knowledge and skills from the campus to the community in the environment where they live. With data on COVID-19 cases that are still increasing, the KKN COVID-19 team plays an important role in their respective neighborhoods (Jakarta, Surakarta, Sukoharjo, and Wonogiri areas). Apart from data on positive cases of COVID-19 which is still high, the background for this activity is that the people in the target areas are still not optimally running the new normal protocol. The KKN COVID activities are carried out both offline and online, with the majority of activities online considering physical distancing. From this activity, public awareness can increase, and knowledge and information related to COVID-19 will also increase.
Mothers Community, COVID-19, and Family Resilience Monika Sri Yuliarti
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): FEBRUARI 2023
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v6i1.7864

Abstract

The COVID-19 pandemic has had a huge impact on all aspects of human life. One of the things that changed drastically during the crisis was the change in human activities from offline to online. This happened because of the physical distancing policy that was enforced to prevent the spread of the virus. One of the things that is challenged is family resilience. This study aims to explore the role of women in the family, in relation to family resilience during the COVID-19 pandemic crisis, by specifically conducting studies on the ‘Ibu Profesional’ community. As a country where patriarchal values are still attached, in Indonesia, women are always placed exclusively in the private sphere and do not receive respect because of this position. Nevertheless, it is very interesting to explore the extent to which the private sphere contributes to family resilience in times of crisis. By conducting interviews with 6 members of the community from the Surakarta branch, Indonesia, this research yielded the following findings: (1) Women play an important role in family resilience during the COVID-19 pandemic, both in the private and public spheres: (2) Women have the ability to master technology internet due to the changing mode of community activity from offline to online. Furthermore, they also prefer online activities compared to offline activities because of its simplicity.
Konstruksi Storytelling pada Video Virtual Travelling Anjang Priliantini; Mahfud Anshori; Andre Noevi Rahmanto; Monika Sri Yuliarti; Albert Muhammad Isrun Naini; Christina Tri Hendriyani
Jurnal Komunikasi Global Vol 12, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i2.31591

Abstract

Pariwisata menjadi sektor paling terdampak akibat wabah COVID-19. Pembatasan sosial yang terus diberlakukan mendorong Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) untuk melakukan inovasi dengan menciptakan video virtual travelling yang dibagikan melalui Youtube. Penelitian ini bertujuan untuk menganalisis penerapan konsep storytelling dalam video virtual travelling yang diproduksi oleh Kemenparekraf sehingga daya tarik destinasi wisata dapat ditampilkan sebagai strategi promosi pariwisata yang baik. Penelitian kualitatif ini menggunakan Teori Digital Storytelling. Data dikumpulkan menggunakan metode dokumentasi, dengan data primer berupa scene dari tiga video yang akan dikaji berdasarkan unsur-unsur storytelling, yaitu setting, karakter, konflik, plot, dan pesannya. Data dianalisis untuk melihat pemenuhan aspek rasionalitas naratif yang meliputi koherensi dan kredibilitas cerita. Hasil penelitian menunjukkan bahwa ketiga video virtual travelling yang diteliti tidak menerapkan konsep storytelling dengan baik karena tidak memenuhi kelima unsur storytelling, terutama pada unsur karakter dan konflik. Tourism is the sector most affected by the COVID-19 outbreak. Social restrictions that continue to be enforced encourage the Ministry of Tourism and Creative Economy to innovate by creating virtual travelling videos shared on YouTube. This study aims to analyze the application of the concept of storytelling in virtual travelling videos produced by the Ministry of Tourism and Creative Economy so that the attractiveness of tourist destinations can be displayed as a good tourism promotion strategy. This qualitative research uses Digital Storytelling Theory. Data were collected using the documentation method, with primary data in the form of scenes from three videos, which will be studied based on storytelling elements, namely setting, characters, conflict, plot, and message. The data is analyzed to see the fulfillment of the aspect of narrative rationality, which includes the coherence and credibility of the story. Research results showed that the three virtual tour videos studied did not apply the concept of storytelling well because they did not meet the five elements of storytelling, especially the elements of character and conflict
Storytelling of Indonesia Tourism Marketing in Social Media: Study of Borobudur and Danau Toba Instagram Account Monika Sri Yuliarti; Andre N. Rahmanto; Anjang Priliantini; Albert Muhammad Isrun Naini; Mahfud Anshori; Christina Tri Hendriyani
Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i1.9209

Abstract

The effort to improve the number of tourist visits and foreign exchange have been happening in Indonesia. However, in its development, there are several obstacles, one of which is related to promotion. Therefore, it is necessary to implement the concept of story-driven marketing as an effort to promote tourism through stories and impressions that are disseminated through social media, by applying storytelling. This study aims to explore storytelling in two tourist destinations that are part of 5 super priority tourism destinations, Borobudur in Central Java and Danau Toba in South Sumatra, by looking at the Instagram accounts of the two tourist destinations, which are @borobudurpark and @danau_tobasamosir. This quantitative descriptive study used content analysis methods to study 3 elements of tourism in accordance with the 2009 Tourism Law (attractions, amenities, and accessibility), and also 5 elements of storytelling (setting, character, plot, conflict, and message). The research data was collected through document study by studying the Instagram account @borobudurpark and @danau_tobasamosir. The findings in this study are that the storytelling strategy is not yet optimal as a story-driven marketing strategy in tourism, because not all elements of storytelling appear in the posts of the research object's Instagram account. Most of the posts on the Instagram account of the Borobudur and Lake Toba tourist destinations only refer to the elements of the message and pay less attention to other elements of storytelling. The implication of this research is the need for various parties involved in tourism development to optimize social media as a means of promotion and improve storytelling strategies to attract tourists. Target jumlah kunjungan wisatawan dan penerimaan devisa Indonesia terus diupayakan peningkatannya dari tahun ke tahun. Namun dalam pengembangannya, ada beberapa kendala yang dihadapi, salah satunya terkait promosi. Karenanya, dirasa perlu mengimplementasi konsep story-driven marketing sebagai upaya promosi wisata melalui cerita dan kesan yang disebarluaskan melalui media sosial, yaitu dengan mengaplikasikan storytelling. Penelitian ini bertujuan untuk mengeksplorasi storytelling dalam dua destinasi wisata yang masuk dalam kategori 5 destinasi super prioritas pariwisata, yaitu Borobudur di Jawa Tengah dan Danau Toba di Sumatera Selatan, dengan melihat akun Instagram kedua destinasi wisata tersebut, yakni. Penelitian deskriptif kuantitatif ini menggunakan metode analisis isi untuk mengkaji 3 unsur pariwisata sesuai UU tentang Kepariwisataan tahun 2009 (atraksi, amenitas, dan aksesibilitas) serta 5 unsur storytelling (setting, karakter, plot, konflik, dan pesan). Data penelitian dikumpulkan melalui studi dokumen dengan mempelajari akun Instagram @borobudurpark dan @danau_tobasamosir. Temuan dalam penelitian ini adalah belum optimalnya strategi storytelling sebagai strategi story-driven marketing dalam pariwisata, karena tidak semua unsur storytelling muncul dalam unggahan pada akun Instagram objek penelitian. Sebagian besar unggahan pada akun Instagram destinasi wisata Borobudur dan Danau Toba tersebut hanya merujuk pada unsur pesannya saja dan kurang memperhatikan unsur storytelling yang lain. Implikasi dari penelitian ini adalah perlunya berbagai pihak terkait dalam perkembangan pariwisata untuk mengoptimalkan media sosial sebagai sarana promosi, dan meningkatkan strategi storytelling untuk menarik wisatawan.
Co-Authors Albert Muhammad Isrun Naini Albert Muhammad Isrun Naini Andre N. Rahmanto Andre N. Rahmanto Andre Noevi Rahmanto Anjang Priliantini Anjang Priliantini Anshori, Mahfud Christina Tri Hendriyani Christina Tri Hendriyani