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Pengembangan Desa Wisata di Kawasan Agrowisata: Perspektif Teori Strukturasi Kusuma Astuti; Ismi Dwi Astuti Nurhaeni; Andre Noevi Rahmanto
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p08

Abstract

The second largest foreign exchange earner from the tourism sector. The tourism sector in Indonesia grown by 25.68% in recent years. Very much different from the growth of the tourism industry in Southeast Asia that only 7%, as well as the growth of the world tourism industry which is only 6%. Opportunities in the tourism sector are quite prospective, in addition to being one of the producers of economic growth, the tourism sector is expected to encourage the growth of other sectors, such as the plantation, agriculture, trade, industry and others. This study was analyzed using structuration theory that aims to find out how the communication made by agents in the development of Pulesari Tourism Village, Turi District, Sleman Regency, Special Region of Yogyakarta. The method used in this research is a qualitative method with a case study approach. Research data obtained from field observations, in-depth interviews, and documentation. The results of the study explain how the structuring process that takes place through the rural tourism program can improve the village economy, and have an impact on increasing the income of its people by increasing employment opportunities. Keywords: Structuration, Agro-tourism Development, Tourism Village
Branding for province: is it useful? Study on branding communications of Jateng Gayeng in the Ganjar Pranowo’s leadership Andre Noevi Rahmanto
Informasi Vol 52, No 1 (2022): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v52i1.46370

Abstract

The Central Java Provincial Government launched the slogan and logo for the Jateng Gayeng but in practice it is not easy because of the different roles of the provincial government in the era of regional autonomy. While on the other hand, many regency/municipal already have their own branding. This research with a qualitative approach was conducted to examine the branding process of the Central Java Provincial government through the branding of Jateng Gayeng. A series of qualitative interviews with four key informants, focus group discussions attended by twelve regency/municipal government representatives, and document analysis were conducted to examine the processes involved in designing and implementing branding. The results showed that in branding Jateng Gayeng, the government of Central Java Province was more likely to use secondary communication in the form of logos and slogans. Communication with stakeholders is more likely to use an informative strategy than a collaborative one. The emergence of provincial branding in Central Java has useful and potential to strengthen district/city branding.
Fact Checking dan Digital Hygiene: Penguatan Literasi Digital sebagai Upaya Mewujudkan Masyarakat Cerdas Anti Hoaks Andre Noevi Rahmanto; Monika Sri Yuliarti; Albert Muhammad Isrun Naini
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol 3, No 2 (2022): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/parahita.v3i2.85

Abstract

Perkembangan teknologi digital dan ekosistem media telah menimbulkan kerentanan publik terhadap munculnya hoaks, berita palsu serta ujaran kebencian. Kementerian Komunikasi dan Informatika (Kemenkominfo) mencatat penyebaran hoaks sangat tinggi hingga mencapai 800 ribu konten per tahun. Hoaks yang terutama menyebar lewat media sosial bisa berbentuk provokasi dan hate speech yang terkait SARA (Suku, Agama, Ras dan Antar golongan). Pondok pesantren sebagai lembaga keagaamaan kerap digunakan sebagai sasaran hoaks dan ujaran kebencian untuk berbagai kepentingan. Sesuai data Badan Pusat Statistik, jumlah pondok pesantren di Jawa Tengah saat ini sebanyak 5.850 dengan 49.832 ustadz dan 507.853 santri. Dari beberapa penelitian menunjukan, rendahnya literasi digital dari kalangan termasuk pesantren menjadi kelompok yang rawan terprovokasi. Di era digital dan media sosial, kelompok rawan ini sangat mungkin menyalurkan ketidakpuasannya dalam aksi yang meresahkan masyarakat. Untuk mencegah kalangan pesantren khususnya humas dan pengelolanya agar tidak rawan terprovokasi hoaks dan ujaran kebencian, perlu memberikan pembekalan ketrampilan fact checking dan digital hygiene. Berdasarkan situasi tersebut, kegiatan pengabdian kepada masyarakat melalui skim Program Kemitraan Masyarakat ini melakukan pendampingan kepada humas dan pengelola pondok pesantren di wilayah Solo Raya dengan target mereka akan mampu menerapkan fact checking tools dan digital hygiene sehingga dalam waktu dekat akan mengurangi jumlah penyebaran hoaks.
Organizational Change: Work Systems and Culture in Private School during the Covid-19 Pandemic (Study at Pelita Nusantara Kasih Christian School Surakarta) Edith Sarasvianti; Andre Noevi Rahmanto; Ignatius Agung Satyawan
Journal of Social Interactions and Humanities Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i1.2718

Abstract

Change is something that often happens in our lives, as well as in an organization. This can be caused by various factors, both internal and external factors.In the pandemic Era The Work from Home and Study from Home policies that issued by the Government brought major changes to Schools. In the process of change, of course there is a process that happened. this study focuses on the process of change that afterward during the COVID-19 pandemic by looking at the old organizational culture before the pandemic into a new culture using Kurt Lewin's theory of change and by using a qualitative approach with descriptive research which is located at Pelita Nusantara Kasih Christian School . The results are that the process of change that occurs both in the work system, and the organizational culture is considered effective because within six months many changes have been made and implemented.  
Public Information Disclosure and Community Digital Literacy During a Pandemic Anasta Novi Hidayati; Andre Noevi Rahmanto; Albert Muhammad Isrun Naini
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3289

Abstract

One of the government's obligations is to provide public information to the public in order to maintain democratic stability and realize public-oriented governance. Efforts to provide good and correct information to the public include efforts to provide information about Covid-19. Because it is undeniable that widespread misleading information circulating in the public sphere of the network has generated debate about its potential dangers to democracy, organizations and individuals. However, as part of the information society and digital society, we are not only passive in receiving information. There must be digital literacy in terms of receiving, filtering, disseminating and producing information that has implications for the public. There are several digital literacy competencies that we must have, because now we live in a digital era, therefore we must improve our good digital literacy skills, not only being able to operate tools, but also being able to use digital media with full responsibility
Communication Management of the Ngayogjazz Founders in Building a Sustainable Music Festival Hendra Dwi Wibowo; Ismi Dwi Astuti Nurhaeni; Andre Noevi Rahmanto
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 1 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i1.3342

Abstract

Festivals are tourism activities that are considered as one of the fastest growing forms of recreational activity. Ngayogjazz is a form of festival that has involved the local community since 2007 until now. Interestingly, Ngayogjazz claims that the festivals they regularly hold in tourist villages represent cultural events. Researchers want to focus on the communication management of Ngayogjazz founders in building a sustainable festival, besides this festival is a non-profit event. The author conducted a descriptive analysis to describe the problem in the form of a description. By conducting an analysis using management functions within the organization, namely planning, organizing, actuating, and controlling, the results of the research found that communication management in the Ngayogjazz community applies horizontal communication patterns with informal communication models
Mastery of information technology and strengthening collaboration between editors and marketing: Local media strategies for surviving during Covid-19 pandemic Anas Syahirul Alim; Andre Noevi Rahmanto; Sri Hastjarjo
Informasi Vol 53, No 1 (2023): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v53i1.60098

Abstract

There was a global pandemic with the emergence of the Covid-19 virus from 2019 until  2022. The pandemic affected all aspects of life, including the press/media world. Media crews had been facing tough challenges during the midst of a pandemic situation. Journalists were required to do work in the field to produce quality content. The business division was required to continue to generate revenue for the company in order to produce quality journalistic works. On the other hand, they had to protect themselves from contracting the plague while carrying out their duties with all the challenges and risks. Since the arrival of the Covid-19 pandemic, local media revenue has continued to fall. Newspaper sales dwindled, advertising sales slumped, events could not run. While operational costs were not reduced but instead increased. Local media also had to struggle with their own strategies to survive. Mastery of information technology to strengthen collaboration between the editorial department and the marketing department was the key to succeed
NEWS FRAMING ANALYSIS: The Decreased of Ganjar Pranowo's Electability in the 2024 Election Contestation Muhammad Zahrul Asyhary; Sri Hastjarjo; Andre Noevi Rahmanto; Rengga Mahendra
Proceeding of Conference on Strengthening Islamic Studies in The Digital Era Vol 3 No 1 (2023): Proceeding of the 3rd FUAD’s International Conference on Strengthening Islamic St
Publisher : Institut Agama Islam Negeri (IAIN) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Elections serve as a means for Indonesian citizens to participate in shaping the direction of the country's politics and creating a government that represents the aspirations of the people. Mass media, including online news sites, play a crucial role in shaping public perception and opinions on political issues, including the electability of presidential candidate Ganjar Pranowo. This research aims to analyze the perspectives of online media outlets detik.com, kompas.com, and tempo.co in framing the news about the decreased in Ganjar Pranowo's electability after the Israel team's rejection statement, and Ganjar Pranowo being highlighted as one of the figures behind Indonesia's cancellation as the host of the FIFA U-20 World Cup. This research is of a qualitative nature, utilizing the framing analysis method. Furthermore, the framing analysis is conducted using the Zhongdang Pan and Gerald M Kosicki analysis model. The subjects of this study are news samples related to the decreased in Ganjar Pranowo's electability published on detik.com, kompas.com, and tempo.co online media on May 19, 2023. The results of this research indicate that the framing of online media detik.com and kompas.com related to the decreased in Ganjar Pranowo's electability tends to be positive. In contrast, the framing of tempo.co online media tends to be negative in reporting the decreased in Ganjar Pranowo's electability. This research is expected to provide a deeper understanding of how positive or negative media framing can influence public sympathy. Additionally, this study can raise awareness among the public about the potential influence of mass media on the political process and understanding how to consume news wisely and critically.
Konstruksi Storytelling pada Video Virtual Travelling Anjang Priliantini; Mahfud Anshori; Andre Noevi Rahmanto; Monika Sri Yuliarti; Albert Muhammad Isrun Naini; Christina Tri Hendriyani
Jurnal Komunikasi Global Vol 12, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i2.31591

Abstract

Pariwisata menjadi sektor paling terdampak akibat wabah COVID-19. Pembatasan sosial yang terus diberlakukan mendorong Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) untuk melakukan inovasi dengan menciptakan video virtual travelling yang dibagikan melalui Youtube. Penelitian ini bertujuan untuk menganalisis penerapan konsep storytelling dalam video virtual travelling yang diproduksi oleh Kemenparekraf sehingga daya tarik destinasi wisata dapat ditampilkan sebagai strategi promosi pariwisata yang baik. Penelitian kualitatif ini menggunakan Teori Digital Storytelling. Data dikumpulkan menggunakan metode dokumentasi, dengan data primer berupa scene dari tiga video yang akan dikaji berdasarkan unsur-unsur storytelling, yaitu setting, karakter, konflik, plot, dan pesannya. Data dianalisis untuk melihat pemenuhan aspek rasionalitas naratif yang meliputi koherensi dan kredibilitas cerita. Hasil penelitian menunjukkan bahwa ketiga video virtual travelling yang diteliti tidak menerapkan konsep storytelling dengan baik karena tidak memenuhi kelima unsur storytelling, terutama pada unsur karakter dan konflik. Tourism is the sector most affected by the COVID-19 outbreak. Social restrictions that continue to be enforced encourage the Ministry of Tourism and Creative Economy to innovate by creating virtual travelling videos shared on YouTube. This study aims to analyze the application of the concept of storytelling in virtual travelling videos produced by the Ministry of Tourism and Creative Economy so that the attractiveness of tourist destinations can be displayed as a good tourism promotion strategy. This qualitative research uses Digital Storytelling Theory. Data were collected using the documentation method, with primary data in the form of scenes from three videos, which will be studied based on storytelling elements, namely setting, characters, conflict, plot, and message. The data is analyzed to see the fulfillment of the aspect of narrative rationality, which includes the coherence and credibility of the story. Research results showed that the three virtual tour videos studied did not apply the concept of storytelling well because they did not meet the five elements of storytelling, especially the elements of character and conflict
Marketing Communications’ Message Strategies of TikTok Shop Indonesia and Shopee Indonesia Through Social Media Instagram Rahma Maulinda Dwinari; Pawito; Andre Noevi Rahmanto
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 4 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i4.6319

Abstract

TikTok Shop and Shopee are two e-commerce sites that using Instagram as a marketing communication medium. This study aims to discover the message strategy’s from the Instagram’s contents of @TikTokShop_Indonesia and @Shopee_ID in welcoming the month of Ramadan in 2023. The message strategy theory is the reference in this study. This study uses a qualitative approach with content analysis methods. The study results show that @TikTokShop_Indonesia content focus on transformational messages, informational messages become the focus afterward, and interactional messages still need to achieve. TikTok Shop Indonesia is more focused on touching the emotional motivation of its consumers with the hope that consumer involvement will increase. Instead, @Shopee_ID puts interactional messages and transformational messages above informational messages