Article Per Year (5 Year)
p-Index From 2021 - 2026
3.174
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Jurnal ASPIKOM Prologia Koneksi Kiwari
Farid Rusdi
Fakultas Ilmu Komunikasi Universitas Tarumanagara
Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 60 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal ASPIKOM

 1 
Strategi Komunikasi Pemasaran Program Interaktif di Media Radio Farid Rusdi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 1, No 3 (2011): Juli 2011
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.16 KB) | DOI: 10.24329/aspikom.v1i3.23

Abstract

Most of radio stations today is involving the audiences through the interactive program. This changes is related with the reformation order, particularly in developing public sphere, meaning that society is more open than before. Some of the radio stations create this interactive program as their main positioning. In the competition among the radio station, marketing communication strategy is needed. This article discuss about how the station radio using the marketing communication strategy to win the competition.
Co-Authors Alfa Josef Raphael Alvianne Suseno Anandia Ekklesia Gabriella Andrea Prayoga T.S Andrey Wibowo Benedictus Galih Setiadi Benjamin Nicolas Sinaga Berllin Ahnes Ovita Yanti Budi Utami Chelsea Erwan Chyntia Agustina Sunardi Cynthia Cynthia Darren Kusnadi Devi Wijayanti Devika Kurniawan Disha Naftali Edy Juliyanto Esther Helen Etika Widya Kusumadewi Farhan Ario Wibisono Farouq Farouq Felicia Clara Wijaya Flavita Silka Angela Godam Bingar Jati H.H Daniel Tamburian Hana Elga Januari Christi Helen Helen Hendy Suryawijaya Irma Kusuma Dewi James Runturambi Jasmin Wati Kezea Yemima Leticia Leticia Leya Levina Linsye Linori Tanama Mulyani Citra Setiawati Natasha Oktalia Nathania Nathania Nishya Gavrila Novita Halim Novita Novita Novita Olivia Ognin Prina Karunia Putri Micella Pellondou Putri Oktavia Haliem Rahayu Kurnia Kinasih Rani Febriyani Ricardo Kurniadi Ryo Ryo Sabrina Dimelia Shandy Axel Natanael Sharen Kangean Silvia Rahmawati Sukendro, Gregorius Genep Syifa Nurhaliza The Indra Lesmana Sutejo Valent Novitaria Viviani Kembar Lestari Wahyuni Lestari Willy Budianto Winduwati, Septia Yunita Yunita