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Zengga Zengga
Politeknik Negeri Padang
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Journal : Jurnal Ekonomi

 1 
ANALYSIS OF TOURIST SATISFACTION ON PAMUTUSAN ISLAND CITY OF PADANG Zengga Zengga; Rafidola Mareta Riesa; Rifdatul Husna; Alfatah Haries
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/ekonomi.v12i3.2728

Abstract

The purpose of this research is to describe tourist satisfaction on Pamutusan Island. The title of this research is Analysis of Tourist Satisfaction on Pamutusan Island, Padang City. this research will be conducted using the google form platform as a distribution medium that will be developed as a data collection instrument. This research goes into Descriptive research with Quantitative data. In this study the population was tourists who had visited Pamutusan Island Padang, with a sample of 100 people with non-probability sampling techniques with sampling based on age criteria over 18 years. The data used in this study are primary data and secondary data
The Influence Of Service Quality On Consumer Satisfaction At Truntum Hotel Padang Zengga, Zengga; Rifdatul Husna; Rafidola Mareta Riesa
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

The purpose of this research is to determine the influence of service quality on consumer satisfaction at the Truntum Padang Hotel. This research method is quantitative descriptive, with the variables Service Quality and Consumer Satisfaction. The population in this study were guests who had stayed at the Truntum Padang Hotel in the period November 2022 to April 2023. The sampling technique used the incidental sampling method, that is, anyone who happened to meet the researcher could be used as a sample with a suitable category as a data source. The number of samples in this research was 100 respondents. The data collection technique uses a questionnaire with an interval scale whose validity and reliability have been tested. Next, analyze the data using SPSS.
Strategy Of Developing Tiku Beach As A Marine Tourism Destination In Tanjung Mutiara District, Agam Regency Husna, Rifdatul; Zengga, Zengga; Sari, Windy Della
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Purpose This study aims to analyze the tourism development strategy of Tiku Beach by using the 4A components (attraction, accessibility, amenity, and ancillary services) as marine tourism in Tanjung Mutiara District, Agam Regency, It is expected that after this research is conducted, the resulting model for marine tourism development can be implemented and applied for developing other areas in the future. The study employs a descriptive qualitative research design. Data were collected through observation, in-depth interviews, and document studies. The data were analyzed using SWOT analysis, EFAS, and IFAS matrices to formulate an appropriate development strategy based on the findings. The SWOT analysis of the 4A components shows that a growth-oriented strategy is most suitable for Tiku Beach. This strategy utilizes existing strengths to support opportunities for aggressive growth in the tourism sector. This study offers actionable insights that can enhance the strategic position and efficiency in developing marine tourism at Tiku Beach. These insights can be applied by tourism managers (Pokdarwis) and the local community to economically benefit and improve the living standards in the region,
Analysis of millennial tourist satisfaction on Pasumpahan Island city of Padang Husna, Rifdatul; Zengga, Zengga; Della Sari, Windy
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Pasumpahan Island is an island with white sand and a clear sea, interesting photo spots, and beautiful views from the top of the hill, making Pasumpahan Island attractive to tourists. Pasumpahan Island is currently being developed as a leading tourist attraction in West Sumatra Province and can help of the people earn more money in Sungai Pisang Village. From observation data and visits made by the author, it was found that there were visitors who felt dissatisfied when visiting Pasumpahan Island. They are dissatisfied with the lack of the bathrooms availability and the quality of the water. Analysis is the study's main goal millennial tourism satisfaction on Pasumpahan Island, Padang City. This type of research is a sort of quantitative descriptive research. data sources that are used for both primary and secondary data. Purposive sampling was utilized as the sampling technique in this study, with a total sample size of 100 respondents, and the millennial generation as the respondent criteria based on the age group above 19–41 years. Regarding the results of a questionnaire using a Likert scale, it shows that the analysis of millennial tourism satisfaction on Pasumpahan Island, Padang City, seen from the indicators of achieving tourists' desires according to expectations, has a percentage of 74%, which is at the interval limit of 1.76-250, namely the dissatisfied category, while the indicator of willingness to give to Pasumpahan Island, Padang City, has a percentage of 80%, namely at the interval limit of 2.5–3.25, it is in the satisfied category. Furthermore, the indicator of interest in returning to Pasumpahan Island, Padang City, has a percentage of 54% at the interval limit of 1.76-250, namely the dissatisfied category.
Co-Authors Adinoto Nursiana Agung Ar Rasyid Alfatah Haries Asri Jenita Chondro Suryono Emrizal Haries, Alfatah Haris Haris, Haris Husna, Rifdatul Ira Meirina Chair Lili Miwirdi Meri Ulfa Nely Neswardi, Sepri Novadilastri, Novadilastri Novi Yanita Ranti Komala Dewi Rasyid, Agung Ar Riesa, Rafidola Mareta Rifdatul Husna Rini Eka Sari Rini Susanti Sari Mustika Selvia Ananda Wandi Siti Permata Pricilla Windy Della Sari Yani, Zulfitri Youmil Abrian Yudhytia Wimeina