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Zengga Zengga
Politeknik Negeri Padang
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RELATIONS OF BRAND IMAGE TOCUSTOMERS BUYING DECISIONON GRAND INNA MUARA HOTEL PADANG Zengga, Zengga; Chair, Ira Meirina; Abrian, Youmil
Journal of Home Economics and Tourism Vol 4, No 3 (2013): Periode September 2013
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

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Abstract

This study aims to describe the relations between brand image to customers buying decision room in hotel grand inna muara padang. This study is a descriptive correlational study. The study population as many as 1694 consists of guest during stay on grand inna muara hotel padang. The descriptive analysis of the results showed that brand image categorized excellent (56%) and categorized quite good (33%). The  descriptive analysis of the result results showed that customers buying decision categorized excellent (38%) and categorized quite good (26%). results of correlation pearson product moment showed have significant relation  between brand image and customers buying decision on grand inna muara hotel. Correlation coefficient 0,254 and significant level 0,014. Keywords: brand image, customers buying decision.
Pengaruh Lokasi, Harga, Fasilitas, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Jasa Kamar di Hotel Ibis Budget Jakarta Daan Mogot Zengga Zengga; Adinoto Nursiana; Chondro Suryono
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 3 No 1 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v3i1.48472

Abstract

This research started from the researcher's observation of the room occupancy rate at the Ibis Budget Jakarta Daan Mogot Hotel which has decreased from month to month, presumably due to the unstable consumer purchasing decisions for room. The purpose of this research is to determine the effect of location, price, facilities, quality of service with the decision to purchase room services at the Ibis Budget Hotel Jakarta Daan Mogot. This study is a causal associative type, the population in this study are all guests who have stayed at the Ibis Budget Daan Mogot Hotel. The sampling technique is non-probability sampling, using incidental samples, that is, anyone who happens to meet the researcher can be used as a sample. with a suitable category as a data source. The number of samples in this study amounted to 100 people. The data collection technique was carried out using a questionnaire (questionnaire) using a Likert scale that had been tested for validity and reliability. Based on the results of the total respondents' achievements regarding the assessment of Location, Price, Facilities, Quality of Service carried out by Ibis Budget Jakarta Daan Mogot, it is included in the poor category because the TCR value is 66%. Based on the results of the total respondents' achievements on purchasing decisions at the Ibis Budget Hotel Jakarta Daan Mogot, the TCR value of 69% is included in the lower category. The influence of Location, Price, Facilities, Quality of Service on purchasing decisions at Ibis Budget Jakarta Daan Mogot is 65.5% and location, price, facilities, service quality have a positive and significant effect on purchasing decisions, this is because the Sig value 0.000 > 0.05.
Pengembangan Model Pembelajaran Berbasis Project Based Learning Mata Kuliah Manajemen Acara Rafidola Mareta Riesa; Alfatah Haries; Zengga Zengga; Ranti Komala Dewi; Sari Mustika
JURNAL PENDIDIKAN DAN KELUARGA Vol 14 No 02 (2022): Jurnal Pendidikan dan Keluarga
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol14-iss02/1121

Abstract

Penelitian ini bertujuan untuk menjelaskan mengenai model pembelajaran berbasis proyek dan untuk mengetahui gambaran persepsi mahasiswa Program Studi Destinasi Pariwisata terhadap model pembelajaran berbasis proyek. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan menggunakan kuesioner sebagai instrument penelitian. Subyek penelitian ini adalah mahasiswa yang mengambil mata kuliah Manajemen Acara. Hasil dari penelitian ini adalah model pembelajaran Project Based Learning (PjBL) sangat sesuai diterapkan di mata kuliah Manajemen Acara Prodi Destinasi Pariwisata.
Atraksi Pariwisata dalam Mengembangkan Pariwisata Mandeh di Kabupaten Pesisir selatan Sumatera Barat Rifdatul Husna; Zengga Zengga
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 3 No 3 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v3i3.56072

Abstract

This Paper aims to analyze tourism attractions in developing Mandeh Tourism in Pesisir Selatan District, West Sumatra Province. Data collected from 5 interviewed data sources and 93 respondents using a questionnaire. The research method uses descriptive qualitative methods and SWOT analysis supported by quantitative data in the form of questionnaire data processed using excel. Based on this research, an analysis of tourism attractions in developing tourism is obtained from the elements of attractions: natural beauty, culture and history. By carrying out an analysis (SWOT) to find out what has the potential for tourism attractions in developing the Mandeh Tourism object in Pesisir Selatan Regency.
Peningkatan Kapasitas SDM Kelompok Sadar Wisata Paingan Padang Pariaman melalui Pelatihan Pembuatan Paket Wisata Rini Eka Sari; Novi Yanita; Yudhytia Wimeina; Zengga
Jurnal Abdimas Pariwisata Vol. 4 No. 2 (2023): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v4i2.471

Abstract

The community service activity aims to provide training and assistance to members of the Paingan Tourism Awareness Group (Pokdarwis) in making tour packages in the tourist village of Nagari Guguak Kuranji Hilir, Padang Pariaman Regency. This activity was carried out using the method of lectures, discussions and practice of making tour packages by Pokdarwis members totaling 10 people, located at the office of the Wali Nagari Guguak Kuranji Hilir, Padang Pariaman Regency. The result of this activity is the increase in knowledge and skills of Pokdarwis Paingan members in terms of designing and making tour packages based on the potential in their area and the production of a tour package entitled "Sahari di Paingan". Furthermore, the team also provided assistance to Pokdarwis members through the Whatsapp Group media to provide motivation and direction in creating other tour packages by empowering the tourism potential of Nagari Guguak Kuranji Hilir.
ANALYSIS OF TOURIST SATISFACTION ON PAMUTUSAN ISLAND CITY OF PADANG Zengga Zengga; Rafidola Mareta Riesa; Rifdatul Husna; Alfatah Haries
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/ekonomi.v12i3.2728

Abstract

The purpose of this research is to describe tourist satisfaction on Pamutusan Island. The title of this research is Analysis of Tourist Satisfaction on Pamutusan Island, Padang City. this research will be conducted using the google form platform as a distribution medium that will be developed as a data collection instrument. This research goes into Descriptive research with Quantitative data. In this study the population was tourists who had visited Pamutusan Island Padang, with a sample of 100 people with non-probability sampling techniques with sampling based on age criteria over 18 years. The data used in this study are primary data and secondary data
Analyze of Tourism Potential Tiku Beach Agam Regency as a Marine Tourism Destination Husna, Rifdatul; Sari, Windy Della; Zengga, Zengga
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This research aims to identify and map the tourism potential of Tiku Beach, Tanjung Mutiara District, AgamRegency, based on the theory of 4A Tourist Destination Components, namely attraction, accessibility, amenities andancillary service. Tiku Beach has an attraction for marine tourism, namely in the form of views of the beach and waterswith natural coral reefs. The coastal view is unique, still beautiful, white sand with a wide coastline and a fairly slopingcontour facing directly to the Indian Ocean. The potential that exists at Tiku Beach can be developed into a superior marinetourism destination. This research uses a qualitative descriptive approach. Data was collected using observation, interviewsand literature study methods. Data analysis in this research is inductive, carried out through a process of data reduction,data verification and data presentation. The data that has been collected is then processed and analyzed using descriptivetechniques. The research results show that Tiku Beach has the potential to be pioneered and developed into a marine tourismdestination. There is still a need to improve each component of the 4A tourist destinations in this area, especially theamenities and anciallary service components. Coordination and synergy of all elements of the tourism pentahelix are neededto accelerate tourism activities at Tiku Beach, Tanjung Mutiara District, Agam Regency.
The Influence Of Service Quality On Consumer Satisfaction At Truntum Hotel Padang Zengga, Zengga; Rifdatul Husna; Rafidola Mareta Riesa
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

The purpose of this research is to determine the influence of service quality on consumer satisfaction at the Truntum Padang Hotel. This research method is quantitative descriptive, with the variables Service Quality and Consumer Satisfaction. The population in this study were guests who had stayed at the Truntum Padang Hotel in the period November 2022 to April 2023. The sampling technique used the incidental sampling method, that is, anyone who happened to meet the researcher could be used as a sample with a suitable category as a data source. The number of samples in this research was 100 respondents. The data collection technique uses a questionnaire with an interval scale whose validity and reliability have been tested. Next, analyze the data using SPSS.
Strategy Of Developing Tiku Beach As A Marine Tourism Destination In Tanjung Mutiara District, Agam Regency Husna, Rifdatul; Zengga, Zengga; Sari, Windy Della
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Purpose This study aims to analyze the tourism development strategy of Tiku Beach by using the 4A components (attraction, accessibility, amenity, and ancillary services) as marine tourism in Tanjung Mutiara District, Agam Regency, It is expected that after this research is conducted, the resulting model for marine tourism development can be implemented and applied for developing other areas in the future. The study employs a descriptive qualitative research design. Data were collected through observation, in-depth interviews, and document studies. The data were analyzed using SWOT analysis, EFAS, and IFAS matrices to formulate an appropriate development strategy based on the findings. The SWOT analysis of the 4A components shows that a growth-oriented strategy is most suitable for Tiku Beach. This strategy utilizes existing strengths to support opportunities for aggressive growth in the tourism sector. This study offers actionable insights that can enhance the strategic position and efficiency in developing marine tourism at Tiku Beach. These insights can be applied by tourism managers (Pokdarwis) and the local community to economically benefit and improve the living standards in the region,
Pelatihan Sadar Wisata Bagi Anggota Forum Pemberdayaan Masyarakat Kelurahan Limau Manis Neswardi, Sepri; Riesa, Rafidola Mareta; Haries, Alfatah; Zengga, Zengga; Emrizal, Emrizal; Rasyid, Agung Ar
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v3i2.2244

Abstract

Keterbatasan pengetahuan masyarakat Limau Manis hal ini termasuk anggota Forum Pemberdayaan Masyarakat Kelurahan Limau Manis, dalam mengelola potensi ekowisata Puncak Labung Limau Manis menjadi sebuah daya tarik belum dapat dimaksimal dengan baik. Maka diperlukan solusi yang tepat untuk menjawab persoalan yang dialami anggota Forum Pemberdayaan Masyarakat Kelurahan Limau Manis. Solusi dalam bentuk kegiatan pengabdian kepada masyarakat. Pendekatan yang digunakan Metode Service Learning (SL) melibatkan serangkaian langkah yang mengintegrasikan pembelajaran akademis dengan pelayanan sosial kepada masyarakat. Kegiatan ini berupa pelatihan sadar wisata bagi Forum Pemberdayaan Masyarakat Kelurahan Limau Manis, pelatihan ini diharapkan akan memberikan pengetahuan, pemahaman dan keterampilan di bidang pariwisata, terutama sadar wisata dan sapta pesona. Pelatihan ini berhasil meningkatkan kesadaran dan pemahaman masyarakat mengenai pentingnya Sapta Pesona dalam pengembangan ekowisata. Diharapkan, program serupa dapat dilaksanakan secara berkala untuk mendukung pengembangan ekowisata berbasis masyarakat yang berkelanjutan.
Co-Authors Adinoto Nursiana Agung Ar Rasyid Alfatah Haries Asri Jenita Chondro Suryono Emrizal Haries, Alfatah Haris Haris, Haris Husna, Rifdatul Ira Meirina Chair Lili Miwirdi Meri Ulfa Nely Neswardi, Sepri Novadilastri, Novadilastri Novi Yanita Ranti Komala Dewi Rasyid, Agung Ar Riesa, Rafidola Mareta Rifdatul Husna Rini Eka Sari Rini Susanti Sari Mustika Selvia Ananda Wandi Siti Permata Pricilla Windy Della Sari Yani, Zulfitri Youmil Abrian Yudhytia Wimeina