Article Per Year (5 Year)
p-Index From 2021 - 2026
3.713
P-Index
This Author published in this journals
All Journal Jurnal Sains dan Seni ITS Jurnal Matematika Sains dan Teknologi BENTANG : Jurnal Teoritis dan Terapan Bidang Rekayasa Sipil JMM (Jurnal Masyarakat Mandiri) EIGEN MATHEMATICS JOURNAL Variance : Journal of Statistics and Its Applications Specta Journal of Technology Jurnal Pengabdian UNDIKMA Buletin Statistika dan Aplikasi Terkini JOMPA ABDI: Jurnal Pengabdian Masyarakat Jurnal Statistika dan Komputasi (STATKOM) PIKAT JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Sains, Nalar, dan Aplikasi Teknologi Informasi Equiva International Journal of Computing Science and Applied Mathematics-IJCSAM
Mega Silfiani
Institut Teknologi Kalimantan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Pengabdian UNDIKMA

 1 
Praktik Pembuatan Website Sebagai Media Branding Pantai Markoni Balikpapan Silfiani, Mega; Nurlaily, Diana; Hayati, Farida Nur; Hermayanti, Naura Attya; Hanifatuzzuhro, Retno Lelly Winda; Firdaus, Andi Adam; Aulia, Aleyda Kania Farra; Wijayanti, Anis Fadillah; Aprilianti, Dwi Savira; Hariyadi, Fahri Dwi
Jurnal Pengabdian UNDIKMA Vol. 5 No. 3 (2024): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i3.12221

Abstract

This community service activity aims to increase the attractiveness of Markoni Beach in Balikpapan through the creation of website-based promotional media as an effort to increase the number of visitors and community welfare. The method of implementing this service used surveys, outreach and practice. The results of this dedication showed that the creation of website media was used as branding for Markoni Balikpapan Beach. It could increase visitors to Markoni Beach. Apart from that, outreach could increase public understanding regarding the importance of processing waste and maintaining environmental cleanliness in tourist areas. It is hoped that the results of this activity could increase the number of visitors and the economic welfare of the local community.
Empowering Local MSMEs through Branding, Product Design, and Digital Marketing: A Community Engagement Program at Pringgondani Market, Balikpapan Silfiani, Mega; Fitria, Irma; Irawan, Hairul; Padli, Rianto; Sari, Dewi Leonita; Annisa, Nur; Raaph, Nadya Alivia; Zahra, Kayla Salbina; Darwis, M. Daffa Rivaldy; Lastiur, Sunrie Kristella; Patricia, Michell
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18166

Abstract

This community service program aims to strengthen the capacity of micro, small, and medium enterprises (MSMEs) in branding, product design, and digital marketing in order to enhance their business competitiveness. The program was implemented through a series of training sessions and mentoring activities involving 57 MSME participants. It consisted of three main components: (1) branding and business preparation, (2) product and packaging design using simple digital tools, and (3) social media–based marketing for digital promotion. Evaluation was conducted using pre- and post-training tests, structured questionnaires, and visual documentation of product packaging. The data were analyzed using descriptive statistics and comparative analyses of participants’ test scores and design outputs. The results indicate substantial improvements in participants’ understanding of branding principles, design aesthetics, and digital literacy. Quantitatively, the average test score increased from 9.1 in the pre-test to 10.0 in the post-test, and many participants successfully redesigned their product packaging and began using social media more systematically for promotional purposes. As a result, MSME owners developed clearer product identities, more attractive packaging, and more consistent online engagement. Overall, the program demonstrates that short-term, community-based interventions can effectively enhance MSME competitiveness and digital readiness while supporting sustainable local economic growth. These findings underscore the importance of integrating creativity, technology, and community participation in MSME empowerment initiatives.
Co-Authors Agung Prabowo Akbar Taufik Amrullah Aprilianti, Dwi Savira Aulia Putri Salsabila Aulia, Aleyda Kania Farra Azka, Muhammad Christianto Credidi Khala Darwis, M. Daffa Rivaldy Diana Nurlaily Diana Nurlaily Dyah Wahyu Apriani Farida Nur Hayati Farida Nur Hayati Ferdy Novri Firdaus, Andi Adam Firman, Fahmi Fauzan Fitria, Irma Fitria, Irma Fitriani, Yustina Hanifatuzzuhro, Retno Lelly Winda Hariyadi, Fahri Dwi Hayati, Farida Nur Hermayanti, Naura Attya Hernanda, Yunissa Irawan, Hairul Irma Fitria Khoiriyah, Nurhastivania Sohifatul Lastiur, Sunrie Kristella Lembang, Gebryani Rante Lumintang, Indah Ayu Magh Heryan Tudaan Muhammad Iqbal Novelinda, Resti Nur Annisa Nurlaily, Diana Padli, Rianto Patricia, Michell Pratomo, Achmad Haryo Raaph, Nadya Alivia Rabbani, Muhammad Abidzaar Rifqi Rama, Luthfy Ahmad Rezki, Surya Muhammad S, Hadiyyan Falakha Salfina Salfina, Salfina Sari, Dewi Leonita Sembiring, Brema Septiandra, Muhammad Rafly Suhartono Suhartono Surya Puspita Sari, Surya Puspita Wijayanti, Anis Fadillah Winda, Retno Lelly Zahra, Kayla Salbina