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All Journal JURNAL PETIK NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Pendidikan dan Konseling Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Collaboration Journal of Community Services (ICJCS) Al-MIKRAJ: Jurnal studi Islam dan Humaniora At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmiah Multidisiplin Journal of Conflict and Social Class (JCSC) Tamilis Synex: Multidimensional Collaboration
Cindya Yunita Pratiwi
Universitas Bina Sarana Informatika
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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STRATEGI KOMUNIKASI PEMASARAN DIGITAL INSTAGRAM @KANOPI_MURAH UNTUK MENINGKATKAN JASA PEMASANGAN Tata Santika; Amalliah; Cindya Yunita Pratiwi
AT-TAWASUL Vol 5 No 1 (2026): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v5i1.2529

Abstract

CV Mitra Kanopi is a construction company that utilizes Instagram as a digital marketing communication platform to reach consumers, build trust, and increase service demand. This study aims to analyze the digital marketing communication strategy implemented through the Instagram account @kanopi_murah and identify supporting and inhibiting factors. The research method used is qualitative, with data collected through interviews, observations, and documentation. Data analysis employs the interactive model by Miles and Huberman, which includes three main stages: data reduction, data display, and conclusion drawing. The theoretical framework refers to Kotler and Keller’s digital marketing concept, specifically Integrated Marketing Communication (IMC). The results show that the digital communication strategy has been quite effective through five key elements: advertising, personal selling, sales promotion, public relations, and direct marketing. The success of the strategy is supported by attractive visual content, fast and responsive service, and optimal use of Instagram’s features. Challenges faced include limited human resources to consistently manage the account and difficulties in keeping up with rapidly changing social media trends. Future research is recommended to explore the effectiveness of digital communication strategies across multiple platforms
Penerapan Komunikasi Organisasi dalam Membangun Perilaku Organisasi yang Efektif pada PT. Eos Maju Bersama Cindya Yunita Pratiwi; Wulan Muhariani
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 1 (2023): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.3450

Abstract

Penelitian ini menggunakan paradigma kualitatif deskriptif untuk memahami fenomena motivasi pada karyawan di PT EOS Maju Bersama yang bergerak di bidang f&b dengan brand Kopi Soe. Metode yang digunakan adalah studi kasus dengan fokus pada hubungan antara perilaku individu, komunikasi organisasi, dan budaya kerja dalam mencapai tujuan perusahaan. Hasil penelitian menunjukkan bahwa motivasi karyawan menjadi isu populer dalam bidang komunikasi, manajemen, dan kepemimpinan. PT EOS Maju Bersama menerapkan komunikasi organisasi yang efektif dengan pendekatan vertikal dan horizontal. Komunikasi vertikal dilakukan antara pimpinan dan bawahan untuk memberikan instruksi dan informasi, sedangkan komunikasi horizontal terjadi antara rekan sejawat. Perilaku organisasi di PT EOS Maju Bersama ditandai oleh orientasi pada hubungan (relationship-oriented behavior). Pimpinan memberikan perhatian dan dukungan kepada karyawan, mengembangkan karir mereka, dan menciptakan lingkungan kerja yang positif. Komunikasi organisasi yang efektif membantu memastikan pesan dapat dipahami dengan jelas dan hubungan antar individu berjalan dengan baik, sehingga tujuan organisasi dapat tercapai dengan lebih efektif.
Penggunaan Media Sosial Terutama Instagram Dalam Strategi Komunikasi Yang Efektif Riastri Novianita; Wulan Muhariani; Cindya Yunita Pratiwi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 1 (2023): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.3839

Abstract

Currently, the widespread adoption of social media is evident across various age groups, encompassing children, teenagers, parents, and individuals of all ages. Social media platforms are favored not only for their user-friendliness but also for their wealth of readily available information. It is essential for users to exercise the choice of not allowing social media to overwhelm them, recognizing it as a repository of information that can be effortlessly disseminated through various online networking sites. Within moments of an event occurring, we can readily access and consume this information. The realm of communication media has seen rapid growth in tandem with advancements in communication technology. This era offers us numerous options for conveying and accessing information, whether through traditional means like print media or electronic avenues, with social media emerging as the most prominent. Social media can be defined as an online medium that empowers users to effortlessly engage, share, and generate content, including blogs, social networks (such as Facebook, YouTube, MySpace, and Twitter), wikis, forums, and virtual realms. Among these various forms, social networking stands out as the most popular choice among individuals. This platform enables users to craft personal webpages and establish connections with friends for the purpose of information sharing and communication. Among the plethora of social networks available, Facebook and Twitter have garnered the most extensive user bases, primarily due to their practicality, cost-effectiveness, and affordability.
Strategi Komunikasi Pemasaran Digital Rabando Group Dalam Meningkatkan Brand Awareness di Instagram Nurul Robiyah; Iin Soraya; Cindya Yunita Pratiwi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6997

Abstract

The development of information technology has changed the pattern of marketing communication from conventional to digital methods, allowing companies to reach a wider audience with higher efficiency. Rabando Group, as a company engaged in online distribution, realizes the importance of utilizing social media, especially Instagram, as a strategic platform to increase brand awareness. The purpose of this study is to determine Rabando Group's digital marketing communication strategy in increasing brand awareness on Instagram. The data collection method in compiling the thesis uses observation, interview, documentation and literature study methods with the analysis method in the form of qualitative analysis, namely a data analysis method without using statistical analysis. The results of the study show that Rabando Group utilizes the AIDA strategy to increase brand awareness on Instagram. At the Attention stage, the brand attracts the audience's attention with attractive visual content and consistent uploads, making the brand "Top of Mind" in the minds of consumers. The Interest stage is carried out by delivering relevant information via Instagram Story and live, which strengthens brand recall when the audience compares the brand with competitors. At the Desire stage, emotional storytelling and highlighting product benefits support brand recognition, making it easier for the audience to recognize the brand through its unique characteristics. The Action stage utilizes effective CTAs and a simple purchasing process to convert unaware of brand audiences into potential consumers, thereby expanding marketing reach and increasing brand awareness.
POLA KOMUNIKASI PETUGAS PPSU KELURAHAN KELAPA GADING BARAT DALAM MENINGKATKAN PELAYANAN PUBLIK Iksan Aji Ernawan; Yulianti Fajar Wulandari; Cindya Yunita Pratiwi
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 04 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

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Abstract

Previous research shows that public service communication patterns have been implemented effectively and adaptively in several areas. However, there is no specific research yet regarding the communication patterns of the Public Infrastructure and Facilities Handling PPSU officers, such as in the Kelapa Gading Barat sub-district, which aims to determine communication patterns and analyze the application of communication in public services. The purpose of this study is to determine the communication patterns of PPSU officers in Kelapa Gading Barat sub-district in improving public services. This study uses a qualitative descriptive approach with data collection techniques through observation, in-depth interviews, and documentation. The theory used is two-way communication between PPSU officers and residents, where both parties exchange suggestions and opinions, showing positive feedback in accordance with the concept of circular communication.
Analisis Konten Instagram Kredivo Dalam Membangun Minat Transaksi Generasi Z Dimas Prabowo; Yulianti Fajar Wulandari; Cindya Yunita Pratiwi
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 04 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

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Abstract

This study aims to analyze the Instagram content of the @kredivo account in building Generation Z’s interest in transactions and public understanding through promotional reviews and highlights. This phenomenon has emerged alongside the rise of the fintech industry and illegal lending products, which has spurred the creation of visual content. Using a descriptive qualitative approach, content analysis, and interviews with four Gen Z informants, this study examines how Instagram is used as a tool for digital education. Pierre Levy’s New Media Theory serves as the theoretical foundation for explaining the interactive, multimedia, networked, and digital characteristics inherent in Instagram content. The results indicate that Kredivo’s Instagram content reflects the interactive and participatory nature of new media, thereby fostering public literacy in selecting safe fintech products. Informants stated that this content provides a deeper understanding of the prevalence, claims, and legality of these products. Thus, Instagram, as a new media platform, has proven effective as an information channel capable of influencing public awareness regarding the issue of illegal fintech.
REPRESENTASI EMOSI KEHILANGAN DALAM LIRIK LAGU TOLONG AKU KARYA PRIVATE NUMBER: ANALISIS SEMIOTIKA ROLAND BARTHES Maulita Meisya Rahmah; Yulianti Fajar Wulandari; Cindya Yunita Pratiwi
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 04 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

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Abstract

Music often serves as a medium for expressing human emotional experiences, one of which is the emotion of loss. The main focus of this study is on the psychological struggles of individuals experiencing emotional distress, loneliness, and a loss of mental stability due to coming from a broken home—a concept that differs from the general understanding of loss. This study aims to analyze the representation of the emotion of loss in the lyrics of the song “Tolong Aku” by Private Number using Roland Barthes’s semiotic analysis. The research method employed is a descriptive qualitative approach, with the song lyrics serving as the unit of analysis. Data collection was conducted through non-participant observation and documentary analysis, which were then analyzed through three levels of meaning: denotation, connotation, and myth. The results indicate that at the denotative level, the song’s lyrics depict sadness, longing for the past, fear, and the hope of once again experiencing the warmth of family. At the connotative level, this sense of loss is interpreted as the loss of a sense of security, affection, and emotional stability resulting from family dysfunction. Meanwhile, on a mythical level, this song challenges the idealized view that home is always the safest place, by revealing the reality that home can actually be a source of anxiety and trauma for some people. In conclusion, the song “Tolong Aku” is not merely a medium for expressing personal sorrow, but profoundly represents the psychological impact of family dysfunction through a system of signs that constructs social and cultural meaning.
PENGARUH TERPAAN PROMOSI SCARCITY APPEAL SAMSUNG DI SHOPEE TERHADAP TINGKAT FOMO PADA GEN Z JAKARTA Aziz Ivan Chandra; Yulianti Fajar Wulandari; Cindya Yunita Pratiwi
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 04 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

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Abstract

The development of Shopee’s digital promotional tools has reached a point of massive shift in influencing Gen Z, with the emergence of the “Scarcity Appeal” promotional model. This study aimed to analyze the effect of exposure to “Scarcity Appeal” promotions for Samsung mobile devices on Shopee on FOMO emotional states and on the repetitive reactive behavior of checking mobile devices among Gen Z in Jakarta. This study employs a quantitative, explanatory survey method based on the SOR theoretical framework. The study population consists of Gen Z individuals in DKI Jakarta who have seen at least one digital advertisement using the “Scarcity Appeal” format for Samsung mobile devices on Shopee. Sampling was conducted using nonprobability sampling, with a sample size of 102 respondents. Data were collected by distributing a questionnaire using a Likert scale and the SmartPLS application as the data analysis tool, followed by two main testing stages: Measurement Model Evaluation (Outer Model)—comprising convergent validity, discriminant validity, and reliability tests—and Structural Model Evaluation (Inner Model)—comprising the coefficient of determination and hypothesis testing. The results of this study indicate a significant positive correlation between exposure to Samsung’s Scarcity Appeal promotions on Shopee and the level of FOMO among Gen Z in Jakarta. These findings suggest that the greater the exposure to Samsung’s Scarcity Appeal on Shopee, the higher the level of FOMO among Gen Z in Jakarta, manifested as the repeated act of checking their devices.
DIGITAL FATIGUE DALAM IKLAN SHORT-FORM VIDEO: ANALISIS PERSEPSI GEN Z PADA OVERLOAD IKLAN TIKTOK Hanifah Saffanah; Yulianti Fajar Wulandari; Cindya Yunita Pratiwi
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 04 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

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Abstract

The rapid growth of social media platforms based on short-form video content, such as TikTok, has significantly increased the use of digital advertising. The high frequency of advertisements appearing on the platform has led to the phenomenon of digital fatigue, particularly among Generation Z as one of the most active social media user groups. Continuous exposure to repetitive advertisements causes users to experience boredom, annoyance, and a tendency to ignore promotional content. This study aims to analyze Generation Z's perceptions of advertising overload on TikTok and to identify the forms of digital fatigue resulting from continuous exposure to shortform video advertisements. This study employed a qualitative research method with a descriptive approach. Data were collected through observation, in-depth interviews, and a literature review. The research participants consisted of active TikTok users from Generation Z who were frequently exposed to digital advertisements on the platform. The data were analyzed through the processes of data reduction, data display, and conclusion drawing to identify participants' experiences, perceptions, and responses toward the high intensity of advertisements on TikTok The findings indicate that advertising overload on TikTok negatively affects users' comfort while using the platform. The forms of digital fatigue experienced by the participants include visual exhaustion caused by the high frequency of advertisements, decreased attention to promotional content, a tendency to skip or ignore advertisements, and the development of negative perceptions toward brands that advertise excessively. These findings suggest that poorly managed advertising intensity may reduce the effectiveness of digital marketing communication while simultaneously diminishing users' overall social media experience. This study is expected to contribute to the development of digital communication research, particularly in understanding audience behavior and the effectiveness of digital advertising in the social media era.
PENGARUH KREATIVITAS KONTEN TIKTOK TERHADAP BRAND AWARENESS PADA KAMPANYE OPEN RECRUITMENT NOVO CLUB BATCH 4 REGION JAKARTA Puti Sayyidina Nadizania; Yulianti Fajar Wulandari; Cindya Yunita Pratiwi
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 04 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

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Abstract

The development of social media has encouraged organizations to utilize digital platforms as communication and promotional tools, including for open recruitment activities. One of the most widely used platforms is TikTok due to its creative features that can effectively attract audience attention. This study aims to determine the influence of TikTok content creativity on brand awareness in the Open recruitment campaign of Novo Club Jakarta Region. This research employed a quantitative method with a explanation approach. The population consisted of audiences who had watched TikTok content from the Novo Club Batch 4 Open recruitment campaign in the Jakarta Region. The sampling technique used was purposive sampling, with a total sample of 100 respondents. Data were collected through questionnaires using a Likert scale and analyzed using SPSS through validity testing, reliability testing, normality testing, simple linear regression analysis, coefficient of determination, and hypothesis testing. The TikTok content creativity variable was measured through the dimensions of originality, relevance, attractiveness, storytelling, and interactivity. Meanwhile, the brand awareness variable was measured through the dimensions of brand recognition, brand recall, top of mind, and brand knowledge. The results indicate that TikTok content creativity has an influence on brand awareness in the Open recruitment campaign of Novo Club Jakarta Region. These findings suggest that the more creative the TikTok content presented, the higher the audience's level of awareness toward Novo Club.
Co-Authors Amalia Tresna Fadhilah Amalliah Amalliah Amalliah Aziz Ivan Chandra Bobby Octavia Yuskar Claudia Victoria Alicia Debby Andra Fortuna Dimas Prabowo Haikal Wahyudie Hanifah Saffanah Hildawati Hildawati Iin Soraya Iksan Aji Ernawan Maulita Meisya Rahmah Nataliani Suseno Nur Abdillah Nurul Robiyah Ondy Puti Sayyidina Nadizania Rafika Ludmilla Reva Widyanti Ria Yunita Riastri Novianita RR Roosita Cindrakasih Sheva Annida Darmawan Tata Santika Vika Yustia Wulan Muhariani Yulianti Fajar Wulandari