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Universitas Nasional
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COOPERATIVES IN THE ERA OF DIGITALIZATION FROM THE PERSPECTIVE OF INNOVATION DIFFUSION THEORY AT THE CU SEHATI COOPERATIVE IN JAKARTA Dwi Kartikawati; Nurhasanah
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 1 (2025): Vol. 2 No. 1 Edisi Januari 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i1.437

Abstract

This research discusses the change of cooperatives towards digitalization from the perspective of Innovation Diffusion theory from Everett M Rogers at the CU Sehati Cooperative in Jakarta. Digitalization is an important strategy for cooperatives to continue to exist and be relevant during such rapid technological changes. This study uses a qualitative-descriptive approach with case study and literature study methods. The study results show that the implementation of digitalization in the CU Sehati Cooperative is in the innovation stage, with cooperative members as adopters who support the organization's sustainability. The study identifies the key factors influencing technology adoption. It also recommends training cooperative members and strengthening digital infrastructure to accelerate technology adoption so that cooperatives can increasingly contribute to the community's economy.
PENGENALAN KOMUNIKASI KRISIS PADA SISWA-SISWI SMK NEGERI 47 JAKARTA SELATAN Dwi Kartikawati; Nurhasanah Nurhasanah; Purnomo Purnomo
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 2 (2025): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i2.3898

Abstract

The introduction to the fundamentals of crisis communication is an essential part of the education for Vocational Broadcasting students, considering their active role in the media and broadcasting sector. This program was conducted to equip students of SMK Negeri 47 Jakarta Selatan with basic crisis communication skills, aiming to prepare them to face future communication challenges at both personal and organizational levels. This community service activity targeted Broadcasting students and featured a crisis communication expert along with a practitioner from BRIN (Badan Riset dan Inovasi Nasional). The program included presentations, discussions, and Q&A sessions designed to enhance the students’ understanding and readiness in handling crises. As a result, the students demonstrated improved mental preparedness and the ability to maintain personal and institutional reputations in the digital era. Furthermore, this initiative lays the groundwork for ongoing crisis communication training programs at the school, providing valuable competencies for their future careers.
IKLAN DALAM PERSEPSI GEN Z Nuriyati Samatan; Nurhasanah; Fauzan K; Robingah; Jun Firmansyah
KOMUNIKATA57 Vol. 7 No. 1 (2026): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v7i1.2108

Abstract

Penggunaan media sosial sebagai sarana untuk mengiklankan sebuah produk, menjadi keniscayaan, saat media konvensional seperti televisi telah banyak ditinggalkan, terutama generasi Z. Sarana untuk iklan saat ini menjadi lebih variatif: iklan luar ruang, menggunakan televisi berbayar dan juga media sosial. Penelitian ini bertujuan untuk mengetahui persepsi Gen Z pada Iklan Lazada 11.11 dengan bintang iklan Isyana Sarasvati. Penelitian ini menggunakan Teori Persepsi Bem. Jenis penelitian adalah kualitatif, menggunakan paradigma konstruktivis, objek penelitian Gen Z di Kelurahan Ratu Jawa Depok, subjek penelitian adalah persepsi Generasi Z terhadap Iklan Lazada 11.11 dengan bintang iklan Isyana Sarasvati. Penelitian berlangsung selama 3 bulan, melalui observasi, wawancara kepada 5 orang informan representatif,  dan dokumentasi. Temuan menunjukkan bahwa persepsi Gen Z terhadap iklan dipengaruhi oleh elemen visual, musik, kredibilitas duta merek, dan konten promosi. Penelitian terhadap iklan, menunjukkan kekuatan elemen visual sebagai daya tarik utama, selain musik dan kredibilitas duta merek dan konten  yang ditampilkan. Para informan menunjukkan perilaku aktif terhadap iklan, seperti membuka aplikasi Lazada setelah menonton iklan dan memperhatikan konten karena kehadiran Isyana Sarasvati. Temuan divalidasi melalui triangulasi sumber dengan seorang pakar komunikasi, yang menegaskan bahwa persepsi Gen Z dibentuk oleh paparan visual, daya tarik emosional, dan gaya naratif yang relevan dengan identitas mereka.
Critical Discourse Network Analysis on Ferdy Sambo News in Online Media Using Agenda Setting Theory Nuriyati Samatan; Nurhasanah Nurhasanah; Marwan Londol; Robingah Robingah; Salwa Fania
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.970

Abstract

This research aims to analyze the Critical Discourse Network Analysis of the news of  the Ferdy Sambo Case on Online Media Portals through Agenda Setting Theory. The research employed a social networking analysis method that combines two elements of methods, namely qualitative content analysis and quantitative social network analysis, to analyze the news using Discourse Network Analysis (DNA) and network visualization using the Visone software application. Qualitative method was also employed to analyze the tendency of Kompas.com in framing the Ferdy Sambo case in the period of August 2022 to February 2023. The data analyzed covered 14 news reports. Based on Agenda Setting Theory, through Media Agenda analysis, Kompas.com emphasized the Ferdy Sambo case has become a cause for concern among the Indonesian people. This was reinforced by the convergence between mainstream mass media and social media; in terms of Public Agenda, Sambo's news, both through mainstream media such as Kompas.com and social media. The Ferdy Sambo case is very popular on social media; in terms of Policy Agenda.  The death penalty meted out to Sambo is expected by the majority of Indonesian people. Meanwhile, the DNA test shows that there are 14 news articles with 80 statements from 12 actors. The  14 news articles are categorized into  information, statements, decisions and laws, with 29 positive statements and 51 negative statements.This research used Mix Method to analyze the news of the Ferdy Sambo case using Agenda Setting Theory and Discourse Network Analysis (DNA).
Radio’s Role in Digital Information Dissemination Nurhasanah Haspiaini; Mira Aditia Widianti
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.51541

Abstract

The rapid development of digital audio platforms has challenged conventional radio broadcasting. Previous studies have largely examined radio and podcasts separately. This study addresses this gap by examining how Motion Radio utilizes podcasts as a strategy for disseminating information in the digital era. This research adopts a qualitative case study approach. Data were collected through in-depth interviews with key informants, direct observation, and documentation of podcast content and production practices at Motion Radio. The unit of analysis includes content curation, production processes, and distribution strategies of radio-based podcasts. Data analysis was conducted using an interactive model comprising data reduction, data display, and conclusion drawing. The findings indicate that Motion Radio strategically curates selected on-air broadcast content, particularly informative and educational programs, into podcast formats to overcome the temporal limitations of radio broadcasting. Podcast production is integrated with live radio programming, enabling efficient content repurposing, although it remains constrained by limited human resources. Podcasts are positioned not merely as broadcast archives but as digital information channels aimed at expanding audience reach beyond conventional radio listeners. In conclusion, the integration of radio broadcasting and podcasting demonstrates a functional transformation of radio within the digital audio ecosystem. This study contributes theoretically by strengthening discussions on media convergence and platformization in audio communication, and practically by providing insights for the radio industry in formulating sustainable digital strategies. Future research is recommended to conduct comparative studies across radio stations, quantitative analyses of podcast content, and audience behavior research in digital audio consumption.
Personal Branding of Anggi Arando Siregar in the 2024 Legislative Election for the DKI Jakarta Regional House of Representatives (DPRD) Electoral District II Dedi Purwanto; Nurhasanah Haspiaini
Journal of Social Research Vol. 5 No. 11 (2026): Journal of Social Research (Issue in Progres)
Publisher : International Journal Labs (AHU-0028405-AH.01.14 Tahun 2022)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i11.3506

Abstract

This study aimed to analyze Anggi Arando Siregar's personal branding through social media activities and face-to-face interactions in political communication during the 2024 Legislative Election for the DKI Jakarta Regional House of Representatives (DPRD) in Electoral District II. This study employed a descriptive qualitative method. The research involved eight informants, consisting of one key informant, three campaign team members, and four constituents selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation and analyzed using an interactive model involving data condensation, data display, and conclusion drawing and verification. The findings showed that Anggi Arando Siregar's personal branding was developed through eight characteristics: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. These characteristics were reflected in behavioral consistency, concern for education and health issues, a simple communication style, a down-to-earth appearance, active community engagement, and continuous public service. Instagram functioned as a platform for documenting activities, disseminating information, and maintaining communication with the public. Symbolic interactions through language, appearance, actions, and direct experiences contributed to the construction of positive perceptions of Anggi Arando Siregar as a caring, approachable, and service-oriented political figure. Social proximity developed through direct interactions and community assistance further strengthened political trust and support among constituents. This study concluded that Anggi Arando Siregar's personal branding was developed through the integration of digital communication and face-to-face interactions, as well as consistency between the image communicated to the public and his actual actions.
Experience of Female Cadres in KMHDI Organizations (Kesatuan Mahasiswa Hindu Dharma Indonesia) Ketut Deta Rastika; Nurhasanah Haspiaini
Journal of Social Research Vol. 5 No. 11 (2026): Journal of Social Research (Issue in Progres)
Publisher : International Journal Labs (AHU-0028405-AH.01.14 Tahun 2022)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i11.3510

Abstract

This study was motivated by the diverse experiences of female cadres in their organizational lives within the Kesatuan Mahasiswa Hindu Dharma Indonesia (KMHDI), which were shaped by their backgrounds, social interactions, and meaning-making processes amid the continued limited representation of women in organizational leadership. This study aimed to understand the experiences of female cadres within KMHDI and analyze the meanings they attributed to these experiences, their motives for action, and the relationships among habitus, capital, and the organizational field. The study employed a qualitative approach using Alfred Schutz's social phenomenology as the primary theoretical perspective and Pierre Bourdieu's Theory of Practice as a supporting framework. Informants were selected through purposive sampling and consisted of one key informant and nine female cadres. Data were collected through in-depth interviews, observation, and documentation and analyzed using Colaizzi's phenomenological analysis method. The findings showed that the experiences of female cadres were understood through the concepts of lifeworld, stock of knowledge, intersubjectivity, because-motives, and in-order-to motives. These experiences generated new meanings that encouraged greater confidence in expressing opinions, participation in decision-making, readiness to assume responsibility, and the strengthening of social networks. From Bourdieu's perspective, these experiences were associated with the formation of habitus and the accumulation of cultural, social, and symbolic capital, which were manifested in organizational practices within the field. The study concluded that the experiences of female cadres constituted a dynamic process of experiencing, meaning-making, and acting that contributed to strengthening women's participation within KMHDI.
Analysis Of Information Integrity Of The Instagram Account @Kemenkes_Ri Through The Information Seeking Behavior Theory Nuriyati Samaatan; Nurhasanah Nurhasanah; Yuri Alfrin Aladdin; Fanny Rahmanyta
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i1.428

Abstract

Research Objective: This study aims to examine the information integrity of the Instagram account @kemenkes_ri through the variable exposure (X1); Instagram Account Credibility (X2) and the variable Information Needs Fulfillment (Y). Theory: This research uses the Information Seeking Behavior Theory through David Ellis's model. Research Method: the type of research is quantitative, the paradigm used is positivism,The sampling technique used is non-probability sampling, with sample determination using purposive sampling, while the sample size determination uses the Slovin formula with a 10% margin of error and a total of 100 respondents.The questionnaire was distributed via Google Form to the followers of the Instagram account @kemenkes_ri.Analysis was conducted using SPSS version 26. Research Results: This study found that the exposure and credibility of the Instagram account @kemenkes_ri positively influence the variable of information fulfillment for followers.Analysis through the Information Seeking Behavior Theory found that followers seek information through the following stages: [1]starting; [2] chaining; [3] browsing; [4]differentiating [5]monitoring; [6]extracting; [7]verifying; [8]ending. Research Novelty: The novelty in this research focuses on the Instagram account @kemenkes_ri, which provides specific information about health.This explores the impact of exposure and the credibility of the Instagram account @kemenkes_ri on meeting the information needs of followers. satisfaction.
The Use of Artificial Intelligence (AI) Technology and Visual Design of Campaign Billboards on The Decision to Vote For Presidential Candidates in Generation Z Nuriyati Samatan; Marwan Londol; Nurhasanah; Robingah; Muzakky Abdurrahman
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.743

Abstract

This research aims to determine the effect of the use of Artificial Intelligence (AI) technology and the visual design of campaign billboards on the decision to vote for presidential candidates in Generation Z. In addition, this research seeks to understand how these two elements interact and influence each other on the choice of Presidential candidates in Generation Z.  This research focuses on how the use of Artificial Intelligence (AI) technology and visual design of billboards in political campaigns to encourage the level of decision to vote for presidential candidates in Generation Z. The research was conducted using quantitative methods and the data collection process was carried out by distributing questionnaires. The sampling technique used in determining the research sample is Probability Sampling, with the Simple Random Sampling technique, the determination of respondents is based on the Slovin Formula with a margin of error level of 0.5% with a sample number of 400 respondents. Data processing in this research was carried out by multiple linear regression analysis using the SPSS (Statistical Product and Service Solutions) version 29 statistical program. The results showed that each of the X variables had a positive and significant influence on the Choice Decision variable (Y).
Co-Authors Agus Salim Agus Salim Bunga Tiara Carolin Dedi Purwanto Dwi Kartikawati Dwi Kartikawati Dwi Kartikawati Fanny Rahmanyta Fauzan K Hadi Surantio Jun Firmansyah Ketut Deta Rastika Marwan Londol Marwan Londol Mira Aditia Widianti Muzakky Abdurrahman Nieke Monika Kulsum Nuriyati Samaatan Nuriyati Samatan Nuriyati Samatan Nuriyati Samatan Purnomo Purnomo Retno Widowati Robingah Robingah Robingah Salwa Fania Yuri Alfrin Aladdin