Claim Missing Document
Check
Articles

Found 8 Documents
Search
Journal : The Journal of Educational Development

EDUCATIONAL MIXED MARKETING STRATEGIES AND SUSTAINABLE COMPETITIVE ADVANTAGES IN MEDIATING THE INFLUENCE OF MARKETING ORIENTATION OVER MARKETING PERFORMANCE Muhsin, Muhsin; Slamet, Achmad; Wahyudin, Agus
The Journal of Educational Development Vol 5 No 2 (2017): June 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, the Private Universities (PTS) Management faced with the problems of increasing demand from its stakeholders. On the one hand the fulfillment of quality demands and quality graduates is satisfactory, on the other hand, the resources owned by the PTS is limited. In addition, PTS is also faced with the issue of competition ever increasing harsh: low input, limited resources, especially human resource, and funding. Insufficient resources lead to lower service quality. Low service satisfaction and service quality provide a negative impact on the interest to select or enter PTS. Therefore, it demands a highly credible marketing orientation. Research on the influence of marketing orientation over marketing performance turned out to have a contradiction. Therefore, this study is focused on the variable of mediating mixed marketing strategies and sustainable competitive advantage so as to close the research gap in this study that will be analyzed structurally in order to result in further research. This study was divided into two, namely descriptive and inferential path analyses, employing the SPSS 21. The results showed that in fact the level of marketing orientation, the mixed marketing strategies, and the competitive advantage were in the adequate category, while the marketing performance was experiencing decreases. The results of the path analysis are as follows. The marketing orientation variable affects directly or indirectly (through a mixed marketing strategy and a sustainable competitive advantage) over the marketing performance. The suggestion from this study is the marketing orientation needs to be trained so that optimal impact on the quality of the mixed marketing strategy creates sustainable competitive advantage and improves marketing performance.
THE DEVELOPMENT OF PERFORMANCE-BASED HIGH SCHOOL FINANCING MANAGEMENT MODEL OF SENIOR-HIGH SCHOOLS IN PEMALANG REGENCY Cheristiyanto, Cheristiyanto; Sugiyo, Sugiyo; Slamet, Achmad; Hardyanto, Wahyu
The Journal of Educational Development Vol 5 No 1 (2017): February 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v5i1.12991

Abstract

Three main resources of school financial management problem in Indonesia are (a) the low transparency and accountability (b) the inappropriate standard operating procedures (SOP), and (c) the inappropriate operational fund calculating system. This research aims to develop the school financial management system. This is a research and development (R&D) which implemented three main steps, i.e. (a) describing the school financial management system, (b) developing a model, and (c) validating the model. The subjects of the study were two state senior high schools in Pemalang regency. There are three main results of this research. They are the real description of the school financial management system, the model or SOP for financial management, and the model for calculating the school operational fund. After being validated, the models were proven effective.
Developing an E-Module-Based Classroom Action Research Training Model Sadimin, Sadimin; Hardyanto, Wahyu; Slamet, Achmad
The Journal of Educational Development Vol 5 No 3 (2017): October 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v5i3.18123

Abstract

The problem in this research is that the teachers have not carried out any independent action research to improve the learning quality and promotion. The purpose of this research is to analyze the actual model of classroom action research training for senior high school (SMA) teachers that have been carried out for years, to analyze the hypothetical model of an E-Module-based classroom action research training for high school teachers, and to analyze the final model of the E-Module-based classroom action research (CAR) training for SMA teachers. The method used in this study was research and development. The data were collected using interviews, documentation, observation, questionnaire, and test. The research results indicate that the final model of the E-Module-based classroom action research training is highly effective. The results of the extended trial show that the E-Module-based classroom action research training is able to properly facilitate teachers to implement and write a CAR research report independently and easily. E-Module-based CAR training assists teachers in understanding the CAR. This is understandable because E-Module-based CAR can be accessed anywhere and anytime through the Internet. The conclusion of this research is that E-Module-based CAR training makes it easy for teachers to conduct classroom action research because participants can access the E-Module via the browser.
Developing a Multicultural-Based Sociology Instructional Training Management Model to Improve the Teachers’ Professional Competence in Semarang City Rochana, Totok; Rachman, Maman; Slamet, Achmad; Rifai, Achmad
The Journal of Educational Development Vol 6 No 3 (2018): October 2018
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v6i3.24283

Abstract

The background of this study is that (1) the characteristics of sociology as subject suggest the need for multicultural-based instruction; (2) teachers have never participated in multicultural-based sociology instructional training; (3) there has not been any multicultural-based sociology instructional training management model. The objectives of this study are (1) to describe the current sociology teacher training management model; (2) to design the development of a multicultural-based sociology instructional training management model; (3) to describe the final form of the multicultural-based sociology instructional training management model. This study employed Research and Development (R & D) approach. Data were collected through interviews, closed and open questionnaires, and documentation studies. The data were then analyzed using descriptive percentages, mean analysis, and qualitative analysis techniques. The results show that (1) the current sociology teacher training management model includes four management functions: training of planning, training of organization, training of implementation, and training of evaluation; (2) the development of a multicultural-based sociology training management model includes three management functions: training of planning, training of implementation, and training of evaluation; (3) the final model of multicultural-based sociology instructional training management includes three management functions: training of planning, training of implementation, and training of evaluation. The conclusion is that the final model of the multicultural-based sociology instructional training management is effectively applied to the sociology teacher.
THE DEVELOPMENT OF PERFORMANCE-BASED HIGH SCHOOL FINANCING MANAGEMENT MODEL OF SENIOR-HIGH SCHOOLS IN PEMALANG REGENCY Cheristiyanto, Cheristiyanto; Sugiyo, Sugiyo; Slamet, Achmad; Hardyanto, Wahyu
The Journal of Educational Development Vol 5 No 1 (2017): February 2017
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v5i1.12991

Abstract

Three main resources of school financial management problem in Indonesia are (a) the low transparency and accountability (b) the inappropriate standard operating procedures (SOP), and (c) the inappropriate operational fund calculating system. This research aims to develop the school financial management system. This is a research and development (R&D) which implemented three main steps, i.e. (a) describing the school financial management system, (b) developing a model, and (c) validating the model. The subjects of the study were two state senior high schools in Pemalang regency. There are three main results of this research. They are the real description of the school financial management system, the model or SOP for financial management, and the model for calculating the school operational fund. After being validated, the models were proven effective.
EDUCATIONAL MIXED MARKETING STRATEGIES AND SUSTAINABLE COMPETITIVE ADVANTAGES IN MEDIATING THE INFLUENCE OF MARKETING ORIENTATION OVER MARKETING PERFORMANCE Muhsin, Muhsin; Slamet, Achmad; Wahyudin, Agus
The Journal of Educational Development Vol 5 No 2 (2017): June 2017
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, the Private Universities (PTS) Management faced with the problems of increasing demand from its stakeholders. On the one hand the fulfillment of quality demands and quality graduates is satisfactory, on the other hand, the resources owned by the PTS is limited. In addition, PTS is also faced with the issue of competition ever increasing harsh: low input, limited resources, especially human resource, and funding. Insufficient resources lead to lower service quality. Low service satisfaction and service quality provide a negative impact on the interest to select or enter PTS. Therefore, it demands a highly credible marketing orientation. Research on the influence of marketing orientation over marketing performance turned out to have a contradiction. Therefore, this study is focused on the variable of mediating mixed marketing strategies and sustainable competitive advantage so as to close the research gap in this study that will be analyzed structurally in order to result in further research. This study was divided into two, namely descriptive and inferential path analyses, employing the SPSS 21. The results showed that in fact the level of marketing orientation, the mixed marketing strategies, and the competitive advantage were in the adequate category, while the marketing performance was experiencing decreases. The results of the path analysis are as follows. The marketing orientation variable affects directly or indirectly (through a mixed marketing strategy and a sustainable competitive advantage) over the marketing performance. The suggestion from this study is the marketing orientation needs to be trained so that optimal impact on the quality of the mixed marketing strategy creates sustainable competitive advantage and improves marketing performance.
Developing an E-Module-Based Classroom Action Research Training Model Sadimin, Sadimin; Hardyanto, Wahyu; Slamet, Achmad
The Journal of Educational Development Vol 5 No 3 (2017): October 2017
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v5i3.18123

Abstract

The problem in this research is that the teachers have not carried out any independent action research to improve the learning quality and promotion. The purpose of this research is to analyze the actual model of classroom action research training for senior high school (SMA) teachers that have been carried out for years, to analyze the hypothetical model of an E-Module-based classroom action research training for high school teachers, and to analyze the final model of the E-Module-based classroom action research (CAR) training for SMA teachers. The method used in this study was research and development. The data were collected using interviews, documentation, observation, questionnaire, and test. The research results indicate that the final model of the E-Module-based classroom action research training is highly effective. The results of the extended trial show that the E-Module-based classroom action research training is able to properly facilitate teachers to implement and write a CAR research report independently and easily. E-Module-based CAR training assists teachers in understanding the CAR. This is understandable because E-Module-based CAR can be accessed anywhere and anytime through the Internet. The conclusion of this research is that E-Module-based CAR training makes it easy for teachers to conduct classroom action research because participants can access the E-Module via the browser.
Developing a Multicultural-Based Sociology Instructional Training Management Model to Improve the Teachers’ Professional Competence in Semarang City Rochana, Totok; Rachman, Maman; Slamet, Achmad; Rifai, Achmad
The Journal of Educational Development Vol 6 No 3 (2018): October 2018
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v6i3.24283

Abstract

The background of this study is that (1) the characteristics of sociology as subject suggest the need for multicultural-based instruction; (2) teachers have never participated in multicultural-based sociology instructional training; (3) there has not been any multicultural-based sociology instructional training management model. The objectives of this study are (1) to describe the current sociology teacher training management model; (2) to design the development of a multicultural-based sociology instructional training management model; (3) to describe the final form of the multicultural-based sociology instructional training management model. This study employed Research and Development (R & D) approach. Data were collected through interviews, closed and open questionnaires, and documentation studies. The data were then analyzed using descriptive percentages, mean analysis, and qualitative analysis techniques. The results show that (1) the current sociology teacher training management model includes four management functions: training of planning, training of organization, training of implementation, and training of evaluation; (2) the development of a multicultural-based sociology training management model includes three management functions: training of planning, training of implementation, and training of evaluation; (3) the final model of multicultural-based sociology instructional training management includes three management functions: training of planning, training of implementation, and training of evaluation. The conclusion is that the final model of the multicultural-based sociology instructional training management is effectively applied to the sociology teacher.