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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Jurnal Abdi Insani Inkubis: Jurnal Ekonomi dan Bisnis Journal of Digital Business and Innovation Management Indonesia Economic Journal
Ika Diyah Candra Arifah
Department Of Management Faculty Of Economics Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics

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Perceived Augmentation of Augmented Reality Features on Affective Response, Cognitive Response, and Purchase Intention: A Systematic Literature Review in the Context of Skincare Product on E-Commerce Platform Syarifatul Insaniyah; Ika Diyah Candra Arifah
Journal of Digital Business and Innovation Management Vol. 4 No. 2 (2025): December 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v4i2.72065

Abstract

This study explores how perceived augmentation of Augmented Reality (AR) features influences affective response, cognitive response, and purchase intention, with a specific focus on Somethinc products on e-commerce platforms. Utilizing a Systematic Literature Review (SLR) approach, Python-based bibliometric tools were employed to retrieve, clean, and analyze academic publications from databases such as Scopus, ScienceDirect, and IEEE Xplore. A total of 518 articles were initially identified using targeted keywords, and 58 met the inclusion criteria. Findings reveal consistent support for AR as a persuasive tool that enhances emotional engagement, mental processing, and ultimately drives purchase decisions—especially in the beauty and skincare industry. This review provides a foundation for future empirical research and offers theoretical and managerial implications in the domain of AR-driven social commerce.
PENGARUH WEBSITE DESIGN DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION PENGGUNA SHOPEE DI SURABAYA Mohammad Rafli; Fresha Kharisma; Muhammad Fajar Wahyudi Rahman; Ika Diyah Candra Arifah
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3720

Abstract

Introduction: This study examines how website design and brand awareness influence purchase intention among Shopee users in Surabaya, Indonesia, given the intense competition among e-commerce platforms and the need to understand key drivers of consumers’ buying decisions. Methods: A quantitative explanatory design was employed using an online questionnaire survey. Respondents were Shopee users residing in Surabaya, aged 17–40 years, and had made purchases on Shopee within the last year. The sample was selected through purposive sampling, and the analysis applied Structural Equation Modelling–Partial Least Squares (PLS-SEM) by assessing both the measurement model (reliability and validity) and the structural model (path significance and explained variance).Results: The findings show that brand awareness has a positive and significant effect on purchase intention (O = 0.656; t = 6.763; p = 0.000), while website design has a positive but non-significant effect (O = 0.172; t = 1.806; p = 0.072). The model explains a moderate proportion of variance in purchase intention (R² = 0.588), indicating that brand-related factors play a more decisive role than interface design in shaping purchase intentions on an established marketplace platform.Conclusion and suggestion: Overall, the results indicate that brand awareness is the key factor influencing purchase intention among Shopee users in Surabaya, while website design shows a positive but non-significant effect. Therefore, strengthening brand awareness should be prioritized, supported by maintaining an adequate website design to ensure a positive user experience. Keywords: Brand Awareness, Purchase Intention, Website Design
Co-Authors Achmad Kaustar Anang Kistyanto Dewi Ayu Agustina Fandi Fatoni Fresha Kharisma Hujjatullah Fazlurrahman Jorge Alberto Martinez Escandón Khalisa Adhanaiya Prabadinalar Sentika Livia Vandaniya Mahaning Indrawaty Wijaya Moch Ilham Firmansyah Moch. Nuriko Firdaus Mohammad Rafli Muhammad Fajar Wahyudi Rahman Musdholifah Musdholifah Naufal Zul Fahmi Nurul Adilawati Rafif Muhammad Hirsya Ratih Amelia Riska Dhenabayu Silviana Mar'atus Sholihah Syarifatul Insaniyah Trias Madanika Kusumaningrum Ulil Hartono Yuyun Isbanah Zidan Sundavalensa Rahmani