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Sri Rahma
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
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Pengaruh nilai taksir, jasa titip, promosi dan prosedur pencairan terhadap permintaan gadai emas Sri Rahma
KINERJA Vol 18, No 1 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jkin.v18i1.8051

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh nilai taksir, biaya titip, promosi dan prosedur pencairan pinjaman baik secara simultan maupun parsial terhadap permintaan gadai di Bank Syariah Mandiri Area Jambi serta mengetahui variabel yang memiliki pengaruh paling dominan. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan metode studi kasus. Penarikan sampel menggunakan teknik random sampling dengan jumlah sampel sebanyak 94 nasabah. Penelitian ini menghasilkan kesimpulan, yaitu: 1) Responden merasa puas dengan penerapan nilai taksir, jasa titip, promosi dan prosedur pencairan terhadap permintaan gadai emas 2) Secara simultan, variabel nilai taksir, jasa titip, promosi, dan prosedur pencairan berpengaruh positif dan signifikan terhadap permintaan gadai emas di Bank Syariah Mandiri Area Jambi dengan nilai Fhitung sebesar 17,644 > Ftabel (2,32) dan signifikansi sebesar 0,000 < 0,05. Secara parsial, nilai taksir berpengaruh positif dan signifikan terhadap permintaan gadai emas dengan nilai thitung (2,195) > ttabel (1,987). Prosedur Pencairan berpengaruh positif dan signifikan terhadap permintaan gadai emas dengan thitung (3,320) > ttabel (1,987); 3) Hubungan antar variabel menunjukkan hubungan yang positif dan searah; 4) variabel nilai taksir, jasa titip, promosi dan prosedur pencairan dalam menjelaskan variabel permintaan gadai emas sebesar 41,7 persen. Berdasarkan temuan penelitian ini, semakin kompetitif Nilai Taksir, Promosi, dan Prosedur Pencairan akan meningkatkan permintaan gadai emas di Bank Syariah Mandiri Area Jambi.
Pengaruh nilai taksir, jasa titip, promosi dan prosedur pencairan terhadap permintaan gadai emas Sri Rahma
KINERJA Vol 18, No 1 (2021): Februari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v18i1.8051

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh nilai taksir, biaya titip, promosi dan prosedur pencairan pinjaman baik secara simultan maupun parsial terhadap permintaan gadai di Bank Syariah Mandiri Area Jambi serta mengetahui variabel yang memiliki pengaruh paling dominan. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan metode studi kasus. Penarikan sampel menggunakan teknik random sampling dengan jumlah sampel sebanyak 94 nasabah. Penelitian ini menghasilkan kesimpulan, yaitu: 1) Responden merasa puas dengan penerapan nilai taksir, jasa titip, promosi dan prosedur pencairan terhadap permintaan gadai emas 2) Secara simultan, variabel nilai taksir, jasa titip, promosi, dan prosedur pencairan berpengaruh positif dan signifikan terhadap permintaan gadai emas di Bank Syariah Mandiri Area Jambi dengan nilai Fhitung sebesar 17,644 Ftabel (2,32) dan signifikansi sebesar 0,000 0,05. Secara parsial, nilai taksir berpengaruh positif dan signifikan terhadap permintaan gadai emas dengan nilai thitung (2,195) ttabel (1,987). Prosedur Pencairan berpengaruh positif dan signifikan terhadap permintaan gadai emas dengan thitung (3,320) ttabel (1,987); 3) Hubungan antar variabel menunjukkan hubungan yang positif dan searah; 4) variabel nilai taksir, jasa titip, promosi dan prosedur pencairan dalam menjelaskan variabel permintaan gadai emas sebesar 41,7 persen. Berdasarkan temuan penelitian ini, semakin kompetitif Nilai Taksir, Promosi, dan Prosedur Pencairan akan meningkatkan permintaan gadai emas di Bank Syariah Mandiri Area Jambi.
Analysis of the Factors Influencing Consumer Purchase Interest in Printing and Screen Printing Businesses at Sepakatea Advertising Broni Jambi City Anita Nur Hijannah; Arsa; Sri rahma
Formosa Journal of Applied Sciences Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i6.4700

Abstract

Price, Product Quality and Service Quality are several factors that influence consumer buying interest. Quality products and services at affordable prices will attract consumers to buy. The purpose of this study was to determine the effect of price, product quality and service quality on consumer buying interest at Sepakatea Adertising Broni, Jambi City. The method used is a quantitative research method. The number of samples in this study were 81 people. Multiple Regression Analysis is used as a data analysis technique. The results showed that the Price Variable had a positive but not significant effect on consumer buying interest, the Product Quality Variable had a positive and significant effect on Consumer Buying Interests and the Service Quality Variable had no significant effect on purchasing decisions. Based on data analysis in this study, these variables are valid and reliable.
ANALISIS PENERAPAN ETIKA BISNIS ISLAM DI KEDAI MARTABAK ULAMA INDIA (MUI) TELANAIPURA DI KOTA JAMBI Alda Fadilla; Efni Anita; Sri Rahma
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2024): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i3.1058

Abstract

This research aims to analyze the implementation of Islamic business ethics at Martabak Ulama India (MUI) Telanaipura in Jambi City. Islamic business ethics is a set of moral principles derived from Islamic teachings that guide businesses to operate ethically and responsibly. This study employs qualitative methods, including observation, interviews, and document analysis. The collected data are analyzed descriptively. The findings from interviews and observations indicate that Martabak Ulama India (MUI) generally adheres to Islamic business ethics. The implementation of Islamic business ethics at Martabak Ulama India (MUI) is evident in various aspects such as not multiplying prices, honesty in measurement, acknowledging product weaknesses and strengths (shiddiq), accountability, providing optimal service, keeping promises (amanah), business communication, ability to convey vision and mission, maintaining good relations with business partners (tabligh), spiritual intelligence, professionalism, and ability to innovate products (fathanah).
Analisis Efektivitas Pemberdayaan Ekonomi Umat pada Bank Wakaf Mikro di Pondok Pesantren As’ad Kota Jambi Umi Himmatul Aliyah; Maulana Yusuf; Sri Rahma
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 3 (2023): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i3.327

Abstract

This research examines how the effectiveness of people's economic empowerment at the Micro Waqf Bank at the As'ad Islamic Boarding School in Jambi City, phenomena that often occur at the Micro Waqf Bank such as "Customers who have poor characteristics", namely the lack of a sense of care and responsibility for customers for their loans or debts, resulting in losses for micro waqf banks.To find out what are the effectiveness of micro waqf bank empowerment at As'ad Islamic Boarding School in Jambi City, to find out what obstacles are in the effectiveness of micro waqf bank empowerment at As'ad Islamic Boarding School in Jambi City, to find out the benefits of the effectiveness of waqf bank empowerment at As'ad Islamic Boarding School. Researchers used a qualitative method with a descriptive approach. In this case, the informants in this study were the Chairperson, Manager, Supervysore, and customers of the As'ad Islamic Boarding School Micro Waqf Bank in Jambi City. In collecting data, the techniques used are observation, interviews, and documentation, The results of this study found that the financing and business assistance carried out by the Micro Waqf Bank of the As'ad Islamic Boarding School, the effectiveness of people's economic empowerment at the micro waqf bank at the As'ad Islamic Boarding School in Jambi City, Presentation The effectiveness of the success of loans used is right on target, it is estimated that 80% is used according to procedures used to open a business and 20% there are still customers who use it for consumptive activities. The obstacles that arise in empowering the people's economy at the micro waqf bank at the As'ad Islamic Boarding School, the obstacles faced regarding the default of installments. customers who are still difficult to attend halmi activities every week. Keywords: Empowerment, People's Economy, Micro Waqf Bank
Persepsi Masyarakat Tentang Wakaf Uang Di Desa Lubuk Paku Kecamatan Batang Merangin Kabupaten Kerinci Provinsi Jambi Kroillah Maysitah; Suhar Suhar; Sri Rahma
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 3 (2023): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i3.350

Abstract

This study aims to determine the extent to which the perception of the people of Lubuk Paku village, Batang Merangin sub-district, about cash waqf, to find out what obstacles affect people's perceptions of cash waqf in Lubuk Paku village, Batang Merangin sub-district and to find out what problems are experienced by managers regarding the benefits of waqf money in lubuk kuku village. The benefits of this research are theoretically expected to add to the treasury of knowledge about waqf, especially cash waqf. Practically as input for waqf management institutions in socializing cash waqf to the public. This research is a field research using data collection techniques by interview, observation and documentation. Interviews and observations were conducted with the people of Lubuk Paku Village, Batang Merangin District. All the data generated then researchers analyzed with qualitative analysis techniques. From the research results it is known that some people regarding cash waqf from their own understanding or understanding and there are still many people who do not know cash waqf as a whole. Obstacles that affect people's understanding of cash waqf are internal constraints, namely experience and information. Then the second obstacle is external factors, namely education and the environment. People who have a higher level of education have a better understanding of cash waqf compared to people who have a low level of education and the management of implementing cash waqf in Lubuk Paku village, Batang Merangin sub-district, is not optimal, the reason is the lack of human resources in providing socialization and educate the public about the importance of cash waqf. cash waqf.
Pengaruh Green Product dan Green Advertising Terhadap Keputusan Pembelian Piring Jambe-E (Piring Ramah Lingkungan dari Pelepah Pinang) Muhammad Reza; Elyanti Rosmanidar; Sri Rahma
QISTINA: Jurnal Multidisiplin Indonesia Vol. 5 No. 1 (2026): June 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v5i1.8301

Abstract

Penelitian ini dilatar belaknagi oleh kesadaran terhadap lingkungan mendorong munculnya green product dan green advertising, namun keduanya belum efektif memengaruhi keputusan pembelian, seperti terlihat pada fluktuasi penjualan piring ramah lingkungan Jambe-E. Tujuan penelitian ini adalah untuk mengetahui: (1) Untuk mengetahui dan menganalisis pengaruh green produk terhadap keputusan pembelian piring Jambe-e. (2) Untuk mengetahui dan menganalisis pengaruh green advertising terhadap keputusan pembelian piring Jambe-e. (3) Untuk mengetahui dan menganalisis pengaruh green produk dan green advertising berpengaruh terhadap keputusan pembelian piring Jambe-e. Metode penelitian yang digunakan adalah metode kuantitatif dengan alat analisis yang digunakan adalah Analisis Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa : (1) Green Product memiliki pengaruh terhadap Keputusan Pembelian piring Jambe-e dengan nilai signifikansi sebesar 0,040<0,05. Jika Green Product semakin meningkat maka Keputusan Pembelian produk piring Jambe-e juga meningkat. (2) Green Advertising memiliki pengaruh terhadap Keputusan Pembelian piring Jambe-e dengan nilai signifikansi sebesar 0,000<0,05. Jika Green Advertising semakin meningkat maka Keputusan Pembelian produk piring Jambe-e juga meningkat. (3) Green Product dan Green Advertising berpengaruh secara bersama-sama terhadap Keputusan Pembelian Produk piring Jambe-e. Berdasarkan koefisien determinasi mengindifikasikan bahwa Green Product dan Green Advertising dapat mempengaruhi Keputusan Pembelian produk piring Jambe-e sebesar 71,2%.
Analisis Strategi Promosi Syariah Melalui Pemanfaatan Media Sosial Instagram Dalam Mengembangkan Usaha RD. Andre Putra Al Abyadi; Sri Rahma; Rabiyatul Alawiyah
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3460

Abstract

The development of information technology, particularly social media, has brought significant changes to marketing strategies. In sharia-based businesses, the application of Islamic principles serves as the main foundation to ensure that every transaction is not only materially profitable but also halal, honest, and brings blessings. Social media, especially Instagram, has become an effective medium for entrepreneurs to promote products, build customer trust, and expand market reach. Astech Komputer, a computer service and sales business located in Jambi City, serves as a real example of utilizing social media in implementing sharia-based promotional strategies. This study aims to analyze the sharia marketing strategy applied by Astech Komputer through Instagram and to identify the challenges faced in its implementation. The objective is to determine the effectiveness of social media as a promotional tool that aligns with Islamic principles in developing business growth. This research employs a qualitative method with a field research approach. Data were collected through observation, interviews with the business owner, and documentation of promotional activities on Instagram. The results show that the sharia marketing strategy implemented by Astech Komputer through Instagram is effective in increasing customer trust and supporting business growth. The strategy is carried out through two main aspects, namely advertising and sales promotion, both of which are based on Islamic values such as shiddiq (honesty), amanah (trustworthiness), tabligh (communicativeness), fathanah (wisdom), and istiqamah (consistency). The application of these values is reflected in the transparent, honest, and deception-free presentation of information. Despite facing challenges such as high paid promotion costs and competition among similar businesses, the strategy still has a positive impact on the business growth of Astech Komputer
Pengaruh Penerapan Prinsip Syariah dan Partisipasi Anggota Terhadap Kinerja Keuangan Koperasi Unit Desa Makmur Rezeki Rizky Adelia Mareli; Sri Rahma; Khusnul Istiqomah
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i3.7878

Abstract

Kinerja keuangan koperasi merupakan indikator penting dalam mengukur keberhasilan koperasi mengelola sumber daya dan memberikan manfaat ekonomi kepada anggotanya. Penelitian ini bertujuan menganalisis pengaruh penerapan prinsip syariah dan partisipasi anggota terhadap kinerja keuangan KUD Makmur Rezeki Desa Bulian Jaya, yang selama periode 2020–2024 mengalami fluktuasi sisa hasil usaha (SHU), ekuitas, dan aset, serta penurunan keanggotaan aktif. Metode yang digunakan adalah kuantitatif asosiatif dengan 78 responden yang dipilih melalui purposive sampling dari populasi 360 anggota. Pengumpulan data dilakukan melalui kuesioner skala Likert lima poin, dan analisis data menggunakan regresi linear berganda, uji asumsi klasik, serta uji hipotesis (uji t, uji F, Adjusted R²) berbantuan SPSS. Hasil penelitian menunjukkan bahwa penerapan prinsip syariah berpengaruh positif namun tidak signifikan terhadap kinerja keuangan (t = 1,293; Sig. = 0,200), sedangkan partisipasi anggota berpengaruh positif dan signifikan (t = 4,335; Sig. = 0,000). Secara simultan, kedua variabel berpengaruh signifikan terhadap kinerja keuangan (F = 32,636; Sig. = 0,000) dengan kontribusi sebesar 45,1%. Temuan ini mengindikasikan bahwa peningkatan partisipasi anggota merupakan faktor paling langsung dalam mendorong kinerja keuangan koperasi, sementara penerapan prinsip syariah secara optimal memerlukan pengembangan kelembagaan jangka panjang.
Analisis Pengembangan Pariwisata Halal di Kota Jambi Farhan Khairullah; Sri Rahma; Rabiyatul Alawiyah
Abdi Cendekia : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2026): Juni
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/abdicendekia.v5i2.1045

Abstract

Penelitian ini bertujuan mengkaji kondisi aktual pengembangan pariwisata halal di Kota Jambi, mengidentifikasi faktor-faktor yang memengaruhinya, serta merumuskan strategi yang relevan bagi para pemangku kepentingan. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan lapangan (field research). Data dikumpulkan melalui observasi, wawancara mendalam dengan 12 informan dari lima kelompok, serta dokumentasi, kemudian dianalisis menggunakan model interaktif Miles, Huberman, dan Saldaña. Evaluasi dilakukan berdasarkan komponen model 4A (Attractions, Amenities, Accessibility, Ancillary Services), Fatwa DSN-MUI Nomor 108/DSN-MUI/X/2016, serta dimensi Global Muslim Travel Index (GMTI). Hasil penelitian menunjukkan bahwa dari 11 indikator yang dievaluasi, hanya satu yang terpenuhi secara parsial, yaitu keberadaan akomodasi syariah berbintang pertama yang mulai beroperasi pada April 2024. Faktor pendukung pengembangan meliputi basis demografis Muslim yang kuat, regulasi nasional yang mendukung, tren pertumbuhan kunjungan wisatawan yang positif, dan potensi sinergi dengan perguruan tinggi. Faktor penghambat mencakup lemahnya koordinasi antarpemangku kepentingan, ketiadaan regulasi teknis di tingkat daerah, rendahnya kapasitas pelaku usaha, serta keterbatasan anggaran daerah. Lima strategi pengembangan dirumuskan mencakup penguatan regulasi teknis, peningkatan fasilitas halal di destinasi, pembangunan ekosistem informasi digital, pembentukan forum koordinasi permanen, dan pengembangan sumber daya manusia pariwisata halal. Penelitian ini diharapkan dapat menjadi landasan ilmiah bagi pemerintah Kota Jambi dalam mempercepat terwujudnya ekosistem pariwisata halal yang komprehensif dan berdaya saing.
Co-Authors Alda Fadilla Anita Nur Hijannah Arsa Dina Ramadanti Efni Anita Elyanti Rosmanidar Farhan Khairullah Hendri Susanto Khusnul Istiqomah Kroillah Maysitah M. Maulana Hamzah Maulana Yusuf Muhammad Reza Putri Lukita Purnama Sari Rabiyatul Alawiyah RD. Andre Putra Al Abyadi Rizky Adelia Mareli Suhar Suhar Umi Himmatul Aliyah