Article Per Year (5 Year)
p-Index From 2021 - 2026
3.374
P-Index
This Author published in this journals
All Journal JUMAN Tools (Jurnal Manajemen Tools) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen International Journal of Humanities Education and Social Sciences Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Management, Economic, and Accounting International Journal of Economics and Management International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Dian Septiana Sari
UNIVERSITAS PEMBANGUNAN PANCA BUDI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
The Influence of Product Quality, Price, and Promotion on Roti'o Customer Satisfaction at Suzuya Medan Marelan Nurya Annisa Fitri; Hendra Utama; Dian Septiana Sari
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 4 (2026): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i4.12802

Abstract

This study was conducted to determine and examine the extent to which product quality, price, and promotional activities influence customer satisfaction of Roti’O at Suzuya Medan Marelan. This research employed a quantitative approach with a causal associative research design to analyze the cause-and-effect relationships among the variables under investigation. The data were obtained from 96 respondents who were selected as the research sample. Data collection was carried out using a questionnaire instrument, and the collected data were subsequently analyzed using multiple linear regression analysis. The results of the hypothesis testing revealed that product quality had a positive and significant effect on customer satisfaction. In contrast to product quality, the price variable showed a negative effect; however, it remained statistically significant in influencing customer satisfaction. Furthermore, the promotion variable was also proven to have a positive and significant contribution to increasing customer satisfaction. Simultaneously, the three independent variables, namely product quality, price, and promotion, had a significant influence on customer satisfaction, with a coefficient of determination value of 61.7%. This research confirms that implementing appropriate strategies in maintaining product quality, establishing suitable pricing policies, and improving promotional effectiveness are important factors in creating and sustaining customer satisfaction This study was conducted to determine and examine the extent to which product quality, price, and promotional activities influence customer satisfaction of Roti’O at Suzuya Medan Marelan. This research employed a quantitative approach with a causal associative research design to analyze the cause-and-effect relationships among the variables under investigation. The data were obtained from 96 respondents who were selected as the research sample. Data collection was carried out using a questionnaire instrument, and the collected data were subsequently analyzed using multiple linear regression analysis. The results of the hypothesis testing revealed that product quality had a positive and significant effect on customer satisfaction. In contrast to product quality, the price variable showed a negative effect; however, it remained statistically significant in influencing customer satisfaction. Furthermore, the promotion variable was also proven to have a positive and significant contribution to increasing customer satisfaction. Simultaneously, the three independent variables, namely product quality, price, and promotion, had a significant influence on customer satisfaction, with a coefficient of determination value of 61.7%. This research confirms that implementing appropriate strategies in maintaining product quality, establishing suitable pricing policies, and improving promotional effectiveness are important factors in creating and sustaining customer satisfaction.
The Influence of Content Marketing and Brand Awareness on Purchase Intention for Glad2Glow Products among the OhMyBeautyBank Community on X Sabrina Kusuma Ningtias; Hendra Utama; Dian Septiana Sari
Journal of Management, Economic, and Accounting Vol. 5 No. 4 (2026): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i4.1746

Abstract

The beauty industry has shown rapid growth in recent years and is expected to continue growing until 2030. This significant growth and potential has led to the emergence of many beauty brands. As a result, competition in the beauty market has become increasingly fierce, making a brand's ability to present interesting and relevant content and strengthen brand awareness an important factor in influencing consumer decisions. This study aims to analyze the influence of content marketing and brand awareness on the purchasing interest of Glad2Glow products among the OhMyBeautyBank community. This study uses a quantitative approach with an associative causal research type. Data collection techniques were carried out by distributing questionnaires to 100 respondents who are part of the OhMyBeautyBank community. The data was analyzed using multiple linear regression methods. The results show that content marketing partially has a positive and significant effect on purchase intention with a t-value of 4.144 and significance of 0.000. Brand awareness also partially has a positive and significant effect on purchase intention with a t-value of 7.247 and significance of 0.000. Content marketing and brand awareness simultaneously have a positive and significant effect on purchase intention with an F-value of 86.877 and a significance level of 0.000. The adjusted R Square value of 0.634 shows that content marketing and brand awareness can explain 63.4% of the purchase intention variable, while the rest is influenced by other variables outside the scope of this study. The findings in this study indicate that a good content marketing strategy and strong brand awareness can increase consumer purchase interest in Glad2Glow products.
PENGARUH PENINGKATAN PENDAPATAN, PENINGKATAN PELANGGAN, DAN PENINGKATAN KUALITAS USAHA TERHADAP PENGEMBANGAN USAHA PADA NASI TEMPONG INDRA DI JL. T. AMIR HAMZAH, KOTA MEDAN Endjel Bella Br Hutabarat; Dian Septiana Sari; Wulan Dayu
International Journal of Economics and Management Vol. 4 No. 3 (2026): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v4i3.378

Abstract

This study aims to analyze the effect of Increasing Revenue, Increasing Customers, and Improving Business Quality on Business Development at Nasi Tempong Indra on Jl. T. Amir Hamzah, Medan City. This study uses a quantitative approach with multiple linear regression analysis methods. Hypothesis testing is carried out through partial tests (t-tests), simultaneous tests (F-tests), and determination coefficients. The results showed that Revenue Increase did not have a significant effect on Business Development, with a regression coefficient value of -0.032, a t-calculation value of -0.230, and a significance level of 0.819 > 0.05. Customer Increase has a positive and significant effect on Business Development, with a regression coefficient value of 0.258, a t-calculation value of 2.154, and a significance level of 0.034 < 0.05. Improving Business Quality has a positive and significant effect on Business Development, with a regression coefficient value of 0.350, a t-calculation value of 2.645, and a significance level of 0.010 < 0.05. Simultaneously, Revenue Increase, Customer Increase, and Business Quality Improvement have a significant effect on Business Development, which is shown by an F-calculated value of 20.311 with a significance level of 0.000 < 0.05. The Adjusted R Square value of 0.379 shows that 37.9% of the variation in Business Development can be explained by three independent variables, while the remaining 62.1% is explained by other factors outside the research model. The results of the study show that Increasing Customers and Improving Business Quality are factors that affect Business Development at Nasi Tempong Indra, while Revenue Increase has not had a significant effect partially.
Co-Authors , Rahmad Sembiring Dinda Dwi Anggraini Doni Tresna Endjel Bella Br Hutabarat Faried, Annisa Ilmi Fauzan Azima Hendra Utama Husni Muharram Ritonga Intan Diah Lucky Juantommy Roichris Munthe Muhammad Isa Indrawan Nisa Ulzannah Nor Harlinda Binti Harun Nurya Annisa Fitri Raafid Ghariy Ramadhan Ratna Sari Hasibuan Roro Rian A gustin Roro Rian Agustin Sabrina Kusuma Ningtias Sabrina Kusuma Ningtias Saimara A.M Sebayang SATRIYAS ILYAS Siti Azura Tuan Zamilah Binti Tuan Husain Virna Rapenia Widia Br. Ginting Wulan Dayu